Note 1. Description of Our Business and Summary of Significant Accounting Policies
Blue Nile, Inc. (the “Company”) is the leading online retailer of high quality diamonds and fine
jewelry. In addition to sales of diamonds, fine jewelry and watches, the Company provides
education, guidance and support to enable customers to more effectively learn about and purchase
diamonds as well as classically styled fine jewelry. The Company, a Delaware corporation, based in
Seattle, Washington, was formed in March 1999. The Company serves consumers in over 40 countries
and territories all over the world and maintains its primary website at www.bluenile.com. The
Company also operates the www.bluenile.co.uk and www.bluenile.ca websites. Information found on
the Company’s websites is not incorporated by reference into this Quarterly Report on Form 10-Q or
any of its other filings with the Securities and Exchange Commission.
Basis of Presentation
The accompanying unaudited condensed consolidated financial statements should be read in
conjunction with the Notes to Consolidated Financial Statements contained in the Company’s Annual
Report on Form 10-K for the year ended January 3, 2010, filed with the Securities and Exchange
Commission on February 25, 2010. The same accounting policies are followed for preparing quarterly
and annual financial statements. In the opinion of management, all adjustments necessary for the
fair presentation of the financial position, results of operations and cash flows for the interim
periods have been included and are of a normal, recurring nature.
The financial information as of January 3, 2010 is derived from the Company’s audited consolidated
financial statements and notes thereto for the fiscal year ended January 3, 2010, included in Item
8 of the Annual Report on Form 10-K for the year ended January 3, 2010.
Due to a number of factors, including the seasonal nature of the retail industry and other factors
described in this report, quarterly results are not necessarily indicative of the results for the
full fiscal year or any other subsequent interim period.
Principles of Consolidation
The accompanying unaudited condensed consolidated financial statements include the accounts of Blue
Nile, Inc. and its wholly-owned subsidiaries, Blue Nile, LLC (“LLC”), Blue Nile Worldwide, Inc.
(“Worldwide”) and Blue Nile Jewellery, Ltd. (“Jewellery”). The Company, LLC, and Worldwide are
Delaware corporations located in Seattle, Washington. Jewellery is an Irish limited company located
in Dublin, Ireland. All intercompany transactions and balances are eliminated in consolidation.
Use of Estimates
The preparation of financial statements in conformity with accounting principles generally accepted
in the United States of America (“GAAP”) requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities, the disclosure of contingent assets and
liabilities at the date of the financial statements and the reported amounts of revenues and
expenses during the reporting period. Some of the more significant estimates include the allowance
for sales returns and the estimated fair value of stock options granted. Actual results could
differ materially from those estimates.
The functional currency of Jewellery is the Euro. The assets and liabilities of Jewellery have
been translated to U.S. dollars using the exchange rates effective on the balance sheet dates,
while income and expense accounts are
translated at the average rates in effect during the periods presented. The resulting translation
adjustments are recorded in accumulated other comprehensive income (loss).
The Company offers customers the ability to transact in 24 foreign currencies. In addition, some
of the Company’s entities engage in transactions denominated in currencies other than the entity’s
functional currency. Gains or losses arising from these transactions are recorded in “Other
income, net” in the consolidated statements of operations.
Recent Accounting Pronouncements
In January 2010, the FASB issued Accounting Standards Update No. 2010-06 (“ASU 2010-06”),
“Fair Value Measurements and Disclosures (Topic 820): Improving Disclosures about Fair Value
Measurements.” ASU 2010-06 requires reporting entities to make new disclosures about recurring or
nonrecurring fair value measurements including significant transfers into and out of Level 1 and
Level 2 fair value measurements and information on purchases, sales, issuances, and settlements on
gross basis in the reconciliation of Level 3 fair value measurements. ASU 2010-06 is effective for
annual reporting periods beginning after December 15, 2009, except for Level 3 reconciliation
disclosures which are effective for annual periods beginning after December 15, 2010.
The adoption of ASU 2010-06 in the first quarter of 2010 did not have a material impact on the
Company’s consolidated results of operations or financial condition.