2. Summary of Significant Accounting
Policies
Except
as discussed below, there have been no significant changes to the
Company’s critical accounting estimates during the three and
nine months ended September 30, 2011 as compared to what was
previously disclosed in the Notes to Consolidated Financial
Statements included in the Company’s Annual Report on Form
10-K for the year ended December 31, 2010.
On
November 10, 2010, the Company effected a 1-for-10 reverse stock
split. All share and per share amounts in this report
have been adjusted to give effect to the reverse stock
split. In conjunction with the reverse stock split, the
common stock par value remained constant at $0.001 per
share. Following the reverse stock split, a portion of
the common stock was transferred to additional paid in
capital
In
December 2010, the Company sold Geek.com. The results of operations
related to Geek.com have been presented as discontinued operations.
Loss from discontinued operations consists of direct revenue and
direct expenses of Geek.com, including cost of revenue. For the
three months ended September 30, 2010, Geek.com had revenue of $54
thousand and total operating expenses of $143 thousand which
included amortization of intangible assets of $62 thousand. For the
nine months ended September 30, 2010, Geek.com had revenue of $88
thousand and total operating expenses of $199 thousand which
included amortization of intangible assets of $83
thousand.
New Guidance to Be Implemented
Statement of Comprehensive Income
In
June 2011, the FASB issued authoritative guidance that amends
previous guidance for the presentation of comprehensive income. It
eliminates the current option to present other comprehensive income
in the statement of changes in equity. Under this revised guidance,
an entity will have the option to present the components of net
income and other comprehensive income in either a single continuous
statement of comprehensive income or in two separate but
consecutive financial statements. The standard is effective for us
beginning in 2012.
Fair Value Measurements
In
May 2011, the FASB issued authoritative guidance that amends
previous guidance for fair value measurement and disclosure
requirements. The revised guidance changes certain fair value
measurement principles, clarifies the application of existing fair
value measurements and expands the disclosure requirements,
particularly for Level 3 fair value measurements. This standard is
effective for us beginning in the first quarter of fiscal year
2012. We are currently evaluating the impact of this guidance, but
we do not anticipate a material impact to our consolidated
financial statements upon adoption.
Goodwill Impairment
In
September 2011, the FASB issued ASU No. 2011-08,
“Intangibles-Goodwill and Other” that will allow an
entity to first assess qualitative factors to determine whether it
is necessary to perform the two-step quantitative goodwill
impairment test. Under these amendments, an entity would not be
required to calculate the fair value of a reporting unit unless the
entity determines, based on a qualitative assessment, that it is
more likely than not that its fair value is less than its carrying
amount. The amendments include a number of events and circumstances
for an entity to consider in conducting the qualitative assessment.
The guidance is effective for fiscal years beginning after
December 15, 2011 with early adoption permitted. The Company
does not expect that the adoption of this update will have a
material impact on its consolidated financial statements at this
time.
Adopted Accounting Pronouncements
On
January 1, 2011, the Company prospectively adopted accounting
standard update (“ASU”) 2009-13, which amends
Accounting Standards Codification (“ASC”) Topic 605,
Revenue Recognition. Under this standard, Media revenue in
arrangements with multiple deliverables is allocated using
estimated selling prices. The adoption of ASU 2009-13 did not have
a significant impact on the Company's consolidated financial
statements.
Use of Estimates in Preparation of Consolidated Financial
Statements
The
preparation of the Company’s consolidated financial
statements and related notes requires the Company to make
estimates, and these include judgments and assumptions that affect
the reported amounts of assets, liabilities, revenue and expenses,
and related disclosure of contingent assets and liabilities.
The Company has based its estimates on historical experience and on
various assumptions that are believed to be reasonable under the
circumstances and the Company evaluates its estimates on a regular
basis and makes changes accordingly. Historically, the
Company’s estimates relative to its critical accounting
estimates have not differed materially from actual results, however
actual results may differ from these estimates under different
conditions.
A
critical accounting estimate is based on judgments and assumptions
about matters that are highly uncertain at the time the estimate is
made. Different estimates that reasonably could have
been used, or changes in accounting estimates, could materially
impact the financial statements.
Principles of Consolidation
The
interim financial information presented in this Quarterly Report on
Form 10-Q includes the accounts of Geeknet and its wholly-owned
subsidiaries. All significant intercompany accounts and
transactions have been eliminated in consolidation. At
September 30, 2011, the Company owned approximately 9% of
CollabNet, a developer of software used in collaborative software
development, consisting of CollabNet’s Series C-1 preferred
stock. As the Company holds less than 20% of the voting
stock of CollabNet and does not otherwise exercise significant
influence over them, the investment is accounted for under the cost
method. CollabNet is a developer of software used in
collaborative software development.
Foreign Currency Translation
The
Company has wholly-owned subsidiaries in the United Kingdom and
Belgium. The functional currency of each subsidiary is
the local currency. Balance sheet accounts are
translated into U.S. dollars at exchange rates prevailing at
balance sheet dates. Revenue and expenses are translated
into U.S. dollars at average rates for the
period. Adjustments resulting from translation are
charged or credited in other comprehensive income as a component of
stockholders’ equity. For all non-functional
currency account balances, the re-measurement of such balances to
the functional currency is recorded as a foreign exchange gain or
loss, which is included in interest and other income,
net.
Segment and Geographic Information
Operating
segments are identified as components of an enterprise about which
separate discrete financial information is available for evaluation
by the chief operating decision-maker, or decision-making group, in
making decisions about how to allocate resources and assess
performance. The Company’s chief decision-making group is the
Office of the Chief Executive Officer which includes the Chief
Executive Officer, the Chief Financial Officer and the heads of the
Media and ThinkGeek business units. The Company
currently operates as two reportable business
segments: ThinkGeek e-commerce and Media.
Cash and Cash Equivalents
The
Company considers all highly-liquid investments with an original
maturity of three months or less to be cash
equivalents. Cash and cash equivalents consist
principally of cash deposited in money market and checking accounts
as well as treasury bills.
Investments
Investments
in highly-liquid financial instruments with remaining maturities
greater than three months and less than one year are classified as
short-term investments. Financial instruments with
remaining maturities greater than one year are classified as
long-term investments.
Marketable
securities classified as available-for-sale are reported at market
value, with net unrealized gains or losses recorded in accumulated
other comprehensive income (loss), a separate component of
stockholders' equity, until realized. Realized gains and
losses on investments are computed based upon specific
identification and are included in interest and other income
(expense), net. Investments designated as trading
securities are stated at fair value, with gains or losses resulting
from changes in fair value recognized currently in
earnings. Non-marketable equity securities are accounted
for at historical cost.
Other-Than-Temporary Impairment
All
of the Company’s available-for-sale investments and
non-marketable equity securities are subject to a periodic
impairment review. Investments are considered to be
impaired when a decline in fair value is judged to be
other-than-temporary. This determination requires
significant judgment. For publicly-traded investments,
impairment is determined based upon the specific facts and
circumstances present at the time, including a review of the
closing price over the previous nine months, general market
conditions and the Company’s intent and ability to hold the
investment for a period of time sufficient to allow for
recovery. For non-marketable equity securities, the
impairment analysis requires the identification of events or
circumstances that would likely have a significant adverse effect
on the fair value of the investment, including revenue and earnings
trends, overall business prospects and general market conditions in
the investees’ industry or geographic
area. Investments identified as having an indicator of
impairment are subject to further analysis to determine if the
investment is other-than-temporarily impaired, in which case the
investment is written down to its impaired value.
Inventories
Inventories
related to the Company’s ThinkGeek e-commerce business
consist solely of finished goods that are valued at the lower of
cost, using the weighted average cost method, or
market. We review inventories quarterly and, when
required, provisions are made to reduce excess and obsolete
inventories to their estimated net realizable values.
Property and Equipment
Property
and equipment are stated at cost and are depreciated using the
straight-line method over the estimated useful lives of the
assets. Leasehold improvements are amortized over the
lesser of the estimated useful lives or the corresponding lease
term.
Goodwill and Intangibles
Goodwill,
which is entirely related to our Media segment, is carried at cost.
Intangible assets are amortized on a straight-line basis over their
estimated lives of three to five years. The Company
continually evaluates whether events or circumstances have occurred
that indicate the remaining estimated useful lives of these
intangible assets may not be recoverable. When events or
circumstances indicate that the goodwill and intangible assets
should be evaluated for possible impairment, the Company uses an
estimate of undiscounted cashflows over the remaining useful life
of the intangible assets in measuring whether they are
recoverable. No events or circumstances occurred that
would indicate a possible impairment in the carrying value of
intangible assets at September 30, 2011. The goodwill balance at
September 30, 2011 and December 31, 2010 was $1.7
million.
Intangible
assets are as follows (in thousands):
|
|
|
September 30, 2011
|
|
|
December 31, 2010
|
|
| |
|
Gross
|
|
|
Accumulated
|
|
|
Net
|
|
|
Gross
|
|
|
Accumulated
|
|
|
Net
|
|
|
|
|
asset
|
|
|
amortization
|
|
|
asset
|
|
|
asset
|
|
|
amortization
|
|
|
asset
|
|
|
Identified
intangible assets:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Domain
and trade names, intellectual property
|
|
|
6,196 |
|
|
|
(6,073 |
) |
|
|
123 |
|
|
|
6,176 |
|
|
|
(6,012 |
) |
|
|
164 |
|
|
Purchased
technology
|
|
|
2,535 |
|
|
|
(2,535 |
) |
|
|
- |
|
|
|
2,535 |
|
|
|
(2,535 |
) |
|
|
- |
|
|
Total
Identified intangible assets
|
|
$ |
8,731 |
|
|
$ |
(8,608 |
) |
|
$ |
123 |
|
|
$ |
8,711 |
|
|
$ |
(8,547 |
) |
|
$ |
164 |
|
The
future amortization expense of identified intangibles is as follows
(in thousands):
|
Year ending December 31,
|
|
|
Amount
|
|
|
2011
|
* |
|
$ |
22 |
|
|
2012
|
|
|
|
74 |
|
|
2013
|
|
|
|
22 |
|
|
2014
|
|
|
|
5 |
|
|
|
|
|
$ |
123 |
|
*For
2011 this amount represents the final three months of the
year.
Revenue Recognition
The
Company recognizes revenue as follows:
ThinkGeek
ThinkGeek
revenue is derived from the online sale of consumer
goods. The Company recognizes ThinkGeek revenue from
product sales when persuasive evidence of an arrangement exists,
delivery has occurred, the sale price is fixed or determinable, and
collectability is reasonably assured. The Company
recognizes ThinkGeek revenue when products are delivered and title
transfers to the customer. The Company grants customers
a limited right to return products. The Company has
recorded provisions of $0.1 million for such returns at September
30, 2011. At September 30, 2010 the reserve was zero.
The
Company’s ThinkGeek business is highly seasonal, reflecting
the general pattern associated with the retail industry of peak
sales and earnings during the calendar year-end holiday shopping
season. In the past several years, a substantial portion
of the Company’s ThinkGeek revenue has occurred in the
Company’s fourth quarter which begins on October 1 and ends
on December 31. As is typical in the retail industry,
the Company generally experiences lower monthly revenue during the
first nine months of the year. The Company’s
ThinkGeek revenue in a particular period is not necessarily
indicative of future revenue for a subsequent quarter or a full
year.
Media
Media
revenue is derived primarily from advertising on the
Company’s various web sites or from lead generation
information provided to the customer. Advertisements
include various forms of rich media and banner advertising, text
links and sponsorships, while lead generation information utilizes
advertising and other methods to deliver leads to a
customer. The Company recognizes Media advertising
revenue over the contractual campaign period as advertisements are
displayed. The Company recognizes lead generation revenue as leads
are delivered to the customer, provided that persuasive evidence of
an arrangement exists, no significant obligations remain, the fee
is fixed or determinable, and collection of the receivable is
reasonably assured. The Company’s obligations may
include guarantees of a minimum number of impressions (the number
of times that an advertisement is viewed by visitors to the
Company’s web sites). To the extent that minimum
guaranteed impressions are not delivered in the specified time
frame, the Company defers revenue on the undelivered guaranteed
impressions.
Concentrations of Credit Risk and Significant
Customers
The
Company’s cash and cash equivalents are held with two
reputable financial institutions; both institutions are
headquartered in the United States. The Company’s
investment policy limits the amount of risk
exposure. Financial instruments that potentially subject
the Company to concentrations of credit risk consist primarily of
cash and trade receivables. The Company provides credit,
in the normal course of business, to a number of companies and
performs ongoing credit evaluations of its
customers. The credit risk in the Company’s trade
receivables is substantially mitigated by its credit evaluation
process and reasonably short collection terms. At December 31,
2010, no customer accounted for more than 10% of the Company's
gross accounts receivable. At September 30, 2011, one company
accounted for 11% of our outstanding receivables
balance.
For
the three months ended September 30, 2011 and September 30, 2010,
no one customer represented more than 10% of
revenue. For the nine months ended September 30, 2011
and September 30, 2010 no one customer represented more than 10% of
revenue.
Reclassifications
Certain
reclassifications have been made to the prior period consolidated
financial statements to conform to the current year presentation.
These reclassifications have no impact on previously reported net
loss or cash flows. The gain or loss on sale of
assets which was previously included in other income is now
included in total operating expenses.