Quarterly Report

Quarterly Report

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

Table of Contents

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 10-Q

(Mark One)

þ	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2012

¨	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission File No. 001-33202

LOGO

UNDER ARMOUR, INC.

(Exact name of registrant as specified in its charter)

Maryland

52-1990078

(State or other jurisdiction of

incorporation or organization)

(I.R.S. Employer

Identification No.)

1020 Hull Street

Baltimore, Maryland 21230

(410) 454-6428

(Address of principal executive offices) (Zip Code)

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes þ No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No þ

As of April 30, 2012, there were 41,032,837 shares of Class A Common Stock and 11,100,000 shares of Class B Convertible Common Stock outstanding.

UNDER ARMOUR, INC.

MARCH 31, 2012

INDEX TO FORM 10-Q


PART I.		FINANCIAL INFORMATION

	Item 1.	Financial Statements:
		Unaudited Consolidated Balance Sheets as of March 31, 2012, December 31, 2011 and March 31, 2011	1
		Unaudited Consolidated Statements of Income for the Three Months Ended March 31, 2012 and 2011	2
		Unaudited Consolidated Statements of Comprehensive Income for the Three Months Ended March 31, 2012 and 2011	3
		Unaudited Consolidated Statements of Cash Flows for the Three Months Ended March 31, 2012 and 2011	4
		Notes to the Unaudited Consolidated Financial Statements	5
	Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	11
	Item 3.	Quantitative and Qualitative Disclosures About Market Risk	19
	Item 4.	Controls and Procedures	19

PART II.		OTHER INFORMATION

	Item 1A.	Risk Factors	21
	Item 6.	Exhibits	21

SIGNATURES			22

PART I. FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

Under Armour, Inc. and Subsidiaries

Unaudited Consolidated Balance Sheets

(In thousands, except share data)

		December 31,		December 31,		December 31,
	March 31, 2012		December 31, 2011		March 31, 2011
Assets
Current assets
Cash and cash equivalents	$	107,052	$	175,384	$	110,844
Accounts receivable, net		196,411		134,043		163,385
Inventories		324,354		324,409		248,614
Prepaid expenses and other current assets		47,121		39,643		19,298
Deferred income taxes		19,164		16,184		15,963

Total current assets		694,102		689,663		558,104
Property and equipment, net		158,482		159,135		80,298
Intangible assets, net		4,648		5,535		3,982
Deferred income taxes		15,461		15,885		21,041
Other long term assets		47,544		48,992		28,285

Total assets	$	920,237	$	919,210	$	691,710

Liabilities and Stockholders’ Equity
Current liabilities
Accounts payable	$	95,844	$	100,527	$	88,678
Accrued expenses		40,970		69,285		38,473
Current maturities of long term debt		43,330		6,882		5,984
Other current liabilities		2,550		6,913		2,921

Total current liabilities		182,694		183,607		136,056
Long term debt, net of current maturities		32,451		70,842		7,660
Other long term liabilities		31,004		28,329		22,819

Total liabilities		246,149		282,778		166,535


Commitments and contingencies (see Note 5)

Stockholders’ equity
Class A Common Stock, $0.0003 1/3 par value; 100,000,000 shares authorized as of March 31, 2012, December 31, 2011 and March 31, 2011; 41,001,001 shares issued and outstanding as of March 31, 2012, 40,496,126 shares issued and outstanding as of December 31, 2011 and 39,498,297 shares issued and outstanding as of March 31, 2011		14		13		13
Class B Convertible Common Stock, $0.0003 1/3 par value; 11,100,000 shares authorized, issued and outstanding as of March 31, 2012, 11,250,000 shares authorized, issued and outstanding as of December 31, 2011 and 12,187,500 shares authorized, issued and outstanding as of March 31, 2011		4		4		4
Additional paid-in capital		291,660		268,223		240,626
Retained earnings		380,248		366,164		281,825
Accumulated other comprehensive income		2,162		2,028		2,707

Total stockholders’ equity		674,088		636,432		525,175

Total liabilities and stockholders’ equity	$	920,237	$	919,210	$	691,710

See accompanying notes.

Under Armour, Inc. and Subsidiaries

Unaudited Consolidated Statements of Income

(In thousands, except per share amounts)


	Three Months Ended March 31,
	2012			2011
Net revenues	$	384,389		$	312,699
Cost of goods sold		209,185			167,648

Gross profit		175,204			145,051
Selling, general and administrative expenses		150,801			123,909

Income from operations		24,403			21,142
Interest expense, net		(1,355	)		(579	)
Other income (expense), net		82			(510	)

Income before income taxes		23,130			20,053
Provision for income taxes		8,469			7,914

Net income	$	14,661		$	12,139


Net income available per common share
Basic	$	0.28		$	0.24
Diluted	$	0.28		$	0.23

Weighted average common shares outstanding
Basic		51,923			51,444
Diluted		52,853			52,386

See accompanying notes.

Under Armour, Inc. and Subsidiaries

Unaudited Consolidated Statements of Comprehensive Income

(In thousands)


	Three Months Ended March 31,
	2012		2011
Net income	$	14,661	$	12,139
Other comprehensive income:
Foreign currency translation adjustment		134		666

Total other comprehensive income		134		666

Comprehensive income	$	14,795	$	12,805

See accompanying notes.

Under Armour, Inc. and Subsidiaries

Unaudited Consolidated Statements of Cash Flows

(In thousands)


	Three Months Ended March 31,
	2012			2011
Cash flows from operating activities
Net income	$	14,661		$	12,139
Adjustments to reconcile net income to net cash used in operating activities
Depreciation and amortization		10,591			8,613
Unrealized foreign currency exchange rate gains		(1,686	)		(1,922	)
Stock-based compensation		6,418			3,315
Loss on disposal of property and equipment		390			2
Deferred income taxes		(1,837	)		63
Changes in reserves and allowances		(1,917	)		(2,766	)
Changes in operating assets and liabilities:
Accounts receivable		(60,391	)		(56,566	)
Inventories		1,552			(33,379	)
Prepaid expenses and other assets		4,538			(1,860	)
Accounts payable		(6,052	)		3,563
Accrued expenses and other liabilities		(26,041	)		(15,681	)
Income taxes payable and receivable		(13,274	)		(1,018	)

Net cash used in operating activities		(73,048	)		(85,497	)

Cash flows from investing activities
Purchase of property and equipment		(8,839	)		(10,846	)
Purchase of other long term assets		—			(1,153	)
Purchase of long term investment		—			(3,852	)
Change in restricted cash		(198	)		—

Net cash used in investing activities		(9,037	)		(15,851	)

Cash flows from financing activities
Payments on long term debt		(1,943	)		(2,298	)
Excess tax benefits from stock-based compensation arrangements		9,500			5,337
Payments of deferred financing costs		—			(1,562	)
Proceeds from exercise of stock options and other stock issuances		6,868			6,826

Net cash provided by financing activities		14,425			8,303
Effect of exchange rate changes on cash and cash equivalents		(672	)		19

Net decrease in cash and cash equivalents		(68,332	)		(93,026	)
Cash and cash equivalents
Beginning of period		175,384			203,870

End of period	$	107,052		$	110,844

See accompanying notes.

Under Armour, Inc. and Subsidiaries

Notes to the Unaudited Consolidated Financial Statements

1. Description of the Business

Under Armour, Inc. is a developer, marketer and distributor of branded performance apparel, footwear and accessories. These products are sold worldwide and worn by athletes at all levels, from youth to professional on playing fields around the globe, as well as by consumers with active lifestyles.

2. Summary of Significant Accounting Policies

Basis of Presentation

The accompanying consolidated financial statements include the accounts of Under Armour, Inc. and its wholly owned subsidiaries (the “Company”). Certain information in footnote disclosures normally included in annual financial statements was condensed or omitted for the interim periods presented in accordance with the rules and regulations of the Securities and Exchange Commission (the “SEC”) and accounting principles generally accepted in the United States of America for interim consolidated financial statements. In the opinion of management, all adjustments consisting of normal, recurring adjustments considered necessary for a fair statement of the financial position and results of operations were included. All intercompany balances and transactions were eliminated. The consolidated balance sheet as of December 31, 2011 is derived from the audited financial statements included in the Company’s Annual Report on Form 10-K filed with the SEC for the year ended December 31, 2011 (the “2011 Form 10-K”), which should be read in conjunction with these consolidated financial statements. The results for the three months ended March 31, 2012 are not necessarily indicative of the results to be expected for the year ending December 31, 2012 or any other portions thereof.

Concentration of Credit Risk

Financial instruments that subject the Company to a significant concentration of credit risk consist primarily of accounts receivable. The majority of the Company’s accounts receivable are due from large sporting goods retailers. Credit is extended based on an evaluation of the customer’s financial condition, and generally collateral is not required. The most significant customers that accounted for a large portion of net revenues and accounts receivable were as follows:


	Customer A			Customer B			Customer C
Net revenues
Three months ended March 31, 2012		18.6	%		7.3	%		7.2	%
Three months ended March 31, 2011		20.2	%		8.9	%		6.8	%
Accounts receivable
As of March 31, 2012		26.0	%		10.1	%		8.1	%
As of December 31, 2011		25.4	%		8.6	%		5.5	%
As of March 31, 2011		28.5	%		12.4	%		7.3	%

Allowance for Doubtful Accounts

As of March 31, 2012, December 31, 2011 and March 31, 2011, the allowance for doubtful accounts was $3.8 million, $4.1 million and $3.8 million, respectively.

Shipping and Handling Costs

The Company charges certain customers shipping and handling fees. These fees are recorded in net revenues. The Company includes the majority of outbound handling costs as a component of selling, general and administrative expenses. Outbound handling costs include costs associated with preparing goods to ship to customers and certain costs to operate the Company’s distribution facilities. These costs, included within selling, general and administrative expenses, were $7.4 million and $4.8 million for the three months ended March 31, 2012 and 2011, respectively. The Company includes outbound freight costs associated with shipping goods to customers as a component of cost of goods sold.

Management Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates, including estimates relating to assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from these estimates.

Recently Adopted Accounting Standards

In June 2011, the Financial Accounting Standards Board (“FASB”) issued an Accounting Standards Update which eliminates the option to report other comprehensive income and its components in the statement of changes in stockholders’ equity. It requires an entity to present total comprehensive income, which includes the components of net income and the components of other comprehensive income, either in a single continuous statement or in two separate but consecutive statements. This pronouncement is effective for financial statements issued for fiscal years, and interim periods within those years, beginning after December 15, 2011. In accordance with this guidance, the Company has presented two separate but consecutive statements which include the components of net income and other comprehensive income.

In May 2011, the FASB issued an Accounting Standards Update which clarifies requirements for how to measure fair value and for disclosing information about fair value measurements common to accounting principles generally accepted in the United States of America and International Financial Reporting Standards. This guidance is effective for interim and annual periods beginning on or after December 15, 2011. The adoption of this guidance did not have a material impact on its consolidated financial statements.

3. Inventories

Inventories consisted of the following:

		December 31,		December 31,		December 31,
*(In thousands)*	March 31, 2012		December 31, 2011		March 31, 2011
Finished goods	$	323,724	$	323,606	$	247,919
Raw materials		630		803		683
Work-in-process		—		—		12

Total inventories	$	324,354	$	324,409	$	248,614

4. Credit Facility and Long Term Debt

Credit Facility

The Company has a credit facility with certain lending institutions. The credit facility has a term of four years through March 2015 and provides for a committed revolving credit line of up to $300.0 million, in addition to a $25.0 million term loan facility. The commitment amount under the revolving credit facility may be increased by an additional $50.0 million, subject to certain conditions and approvals as set forth in the credit agreement. No balance was outstanding under the revolving credit facility during the three months ended March 31, 2012 or 2011, respectively.

The credit facility may be used for working capital and general corporate purposes and is collateralized by substantially all of the assets of the Company and certain of its domestic subsidiaries (other than trademarks and the land, buildings and other assets comprising the Company’s corporate headquarters) and by a pledge of 65% of the equity interests of certain of the Company’s foreign subsidiaries. Up to $5.0 million of the facility may be used to support letters of credit, of which none were outstanding as of March 31, 2012 and 2011. The Company is required to maintain a certain leverage ratio and interest coverage ratio as set forth in the credit agreement. As of March 31, 2012, the Company was in compliance with these ratios. The credit agreement also provides the lenders with the ability to reduce the borrowing base, even if the Company is in compliance with all conditions of the credit agreement, upon a material adverse change to the business, properties, assets, financial condition or results of operations of the Company. The credit agreement contains a number of restrictions that limit the Company’s ability, among other things, and subject to certain limited exceptions, to incur additional indebtedness, pledge its assets as security, guaranty obligations of third parties, make investments, undergo a merger or consolidation, dispose of assets, or materially change its line of business. In addition, the credit agreement includes a cross default provision whereby an event of default under other debt obligations, as defined in the credit agreement, will be considered an event of default under the credit agreement.

Borrowings under the credit facility bear interest based on the daily balance outstanding at LIBOR (with no rate floor) plus an applicable margin (varying from 1.25% to 1.75%) or, in certain cases a base rate (based on a certain lending institution’s Prime Rate or as otherwise specified in the credit agreement, with no rate floor) plus an applicable margin (varying from 0.25% to 0.75%). The credit facility also carries a commitment fee equal to the unused borrowings multiplied by an applicable margin (varying from 0.25% to 0.35%). The applicable margins are calculated quarterly and vary based on the Company’s leverage ratio as set forth in the credit agreement. As of March 31, 2012, the $25.0 million term loan was outstanding. The interest rate on the term loan was 1.7% during the three months ended March 31, 2012. The maturity date of the term loan is March 2015, which is the end of the credit facility term.

Long Term Debt

The Company has long term debt agreements with various lenders to finance the acquisition or lease of qualifying capital investments. Loans under these agreements are collateralized by a first lien on the related assets acquired. As these agreements are not committed facilities, each advance is subject to approval by the lenders. Additionally, these agreements include a cross default provision whereby an event of default under other debt obligations, including the Company’s credit facility, will be considered an event of default under these agreements. These agreements require a prepayment fee if the Company pays outstanding amounts ahead of the scheduled terms. The terms of the credit facility limit the total amount of additional financing under these agreements to $40.0 million, of which $21.5 million was available for additional financing as of March 31, 2012. At March 31, 2012, December 31, 2011 and March 31, 2011, the outstanding principal balance under these agreements was $12.8 million, $14.5 million and $13.6 million, respectively. Currently, advances under these agreements bear interest rates which are fixed at the time of each advance. The weighted average interest rates on outstanding borrowings were 3.9% and 4.0% for the three months ended March 31, 2012 and 2011, respectively.

The Company monitors the financial health and stability of its lenders under the revolving credit and long term debt facilities, however during any period of significant instability in the credit markets lenders could be negatively impacted in their ability to perform under these facilities.

In July 2011, in connection with the Company’s acquisition of its corporate headquarters, the Company assumed a $38.6 million nonrecourse loan secured by a mortgage on the acquired property. The assumed loan had an original term of approximately ten years with a scheduled maturity date of March 1, 2013. The loan includes a balloon payment of $37.3 million due at maturity, and may not be prepaid prior to December 2012. The loan has an interest rate of 6.73%. As of March 31, 2012, the outstanding balance on the loan was $38.0 million. In addition, in connection with this loan, the Company was required to set aside amounts in reserve and cash collateral accounts. As of March 31, 2012 and December 31, 2011, restricted cash balances were $5.2 million and $5.0 million, respectively.

Interest expense was $1.4 million and $0.6 million for the three months ended March 31, 2012 and 2011, respectively. Interest expense includes the amortization of deferred financing costs and interest expense under the credit and long term debt facilities, as well as the assumed loan discussed above.

5. Commitments and Contingencies

There were no significant changes to the contractual obligations reported in the 2011 Form 10-K other than those which occur in the normal course of business.

6. Fair Value Measurements

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (an exit price). The fair value accounting guidance outlines a valuation framework, creates a fair value hierarchy in order to increase the consistency and comparability of fair value measurements and the related disclosures, and prioritizes the inputs used in measuring fair value as follows:

Level 1: Observable inputs such as quoted prices in active markets;

Level 2: Inputs, other than quoted prices in active markets, that are observable either directly or indirectly; and

Level 3: Unobservable inputs for which there is little or no market data, which require the reporting entity to develop its own assumptions.

Financial assets and (liabilities) measured at fair value as of March 31, 2012 are set forth in the table below:


*(In thousands)*	Level 1		Level 2			Level 3
Derivative foreign currency forward contracts (refer to Note 8)		—		(110	)		—
TOLI policies held by the Rabbi Trust		—		4,227			—
Deferred Compensation Plan obligations		—		(3,696	)		—

Fair values of the financial assets and liabilities listed above are determined using inputs that use as their basis readily observable market data that are actively quoted and are validated through external sources, including third-party pricing services and brokers. The foreign currency forward contracts represent gains and losses on derivative contracts, which is the net difference between the U.S. dollar value to be received or paid at the contracts’ settlement date and the U.S. dollar value of the foreign currency to be sold or purchased at the current forward exchange rate. The fair value of the trust owned life

insurance (“TOLI”) policies held by the Rabbi Trust is based on the cash-surrender value of the life insurance policies, which are invested primarily in mutual funds and a separately managed fixed income fund. These investments are in the same funds and purchased in substantially the same amounts as the selected investments of participants in the Under Armour, Inc. Deferred Compensation Plan (the “Deferred Compensation Plan”), which represent the underlying liabilities to participants in the Deferred Compensation Plan. Liabilities under the Deferred Compensation Plan are recorded at amounts due to participants, based on the fair value of participants’ selected investments.

The nonrecourse loan that the Company assumed in connection with the acquisition of its corporate headquarters had a carrying value of $38.0 million and $38.2 million as of March 31, 2012 and December 31, 2011, respectively. The fair value of the nonrecourse loan was $39.0 million and $39.2 million as of March 31, 2012 and December 31, 2011, respectively. The carrying value of the Company’s remaining long term debt approximated its fair value as of March 31, 2012 and December 31, 2011. The fair value of the Company’s long term debt was estimated based upon quoted prices for similar instruments (Level 2 input).

7. Stock-Based Compensation

In February 2012, 0.4 million performance-based restricted stock units were awarded to certain officers and key employees under the 2005 Plan. The performance-based restricted stock units have vesting that is tied to the achievement of a certain combined annual operating income target for 2013 and 2014. Upon the achievement of the combined operating income target, 50% of the restricted stock units will vest on February 15, 2015 and the remaining 50% will vest on February 15, 2016. If certain lower levels of combined operating income for 2013 and 2014 are achieved, fewer or no restricted stock units will vest at that time and one year later, and the remaining restricted stock units will be forfeited. As of March 31, 2012, the Company had not begun recording stock-based compensation expense for these performance-based restricted stock units as the Company determined the achievement of the combined operating income targets was not probable. The Company will assess the probability of the achievement of the operating income targets at the end of each reporting period. If it becomes probable that the performance targets related to these performance-based restricted stock units will be achieved, a cumulative adjustment will be recorded as if ratable stock-based compensation expense had been recorded since the grant date. Additional stock based compensation of up to $1.1 million would have been recorded through March 31, 2012 for these performance-based restricted stock units had the achievement of these operating income targets been deemed probable.

During 2011, the Company granted restricted stock units with vesting tied to the achievement of certain combined annual operating income targets for 2012 and 2013. As of March 31, 2012, the Company determined that the achievement of certain operating income targets for 2012 and 2013 were deemed probable. As a result, the Company began recording compensation expense for a portion of the performance-based restricted stock units awarded in 2011 resulting in a cumulative adjustment of $2.4 million. Additional stock based compensation of up to $4.9 million would have been recorded through March 31, 2012 for these performance-based restricted stock units had the full achievement of these operating income targets been deemed probable.

8. Foreign Currency Risk Management and Derivatives

The Company is exposed to gains and losses resulting from fluctuations in foreign currency exchange rates relating to transactions generated by its international subsidiaries in currencies other than their local currencies. These gains and losses are primarily driven by intercompany transactions. From time to time, the Company may elect to enter into foreign currency forward contracts to reduce the risk associated with foreign currency exchange rate fluctuations on intercompany transactions and projected inventory purchases for its European and Canadian subsidiaries. In addition, the Company may elect to enter into foreign currency forward contracts to reduce the risk associated with foreign currency exchange rate fluctuations on Pound Sterling denominated balance sheet items.

As of March 31, 2012, the notional value of the Company’s outstanding foreign currency forward contract used to mitigate the foreign currency exchange rate fluctuations on its Canadian subsidiary’s intercompany transactions was $27.8 million with a contract maturity of 1 month. As of March 31, 2012, the notional value of the Company’s outstanding foreign currency forward contracts used to mitigate the foreign currency exchange rate fluctuations on its European subsidiary’s intercompany transactions was $49.4 million with contract maturities of 1 month. As of March 31, 2012, the notional value of the Company’s outstanding foreign currency forward contract used to mitigate the foreign currency exchange rate fluctuations on Pounds Sterling denominated balance sheet items was €9.3 million, or $12.5 million, with a contract maturity of 1 month. The foreign currency forward contracts are not designated as cash flow hedges, and accordingly, changes in their fair value are recorded in earnings. The fair values of the Company’s foreign currency forward contracts were liabilities of $0.1 million, $0.7 million and $0.5 million as of March 31, 2012, December 31, 2011 and March 31, 2011, respectively, and were included in accrued expenses on the consolidated balance sheets. Refer to Note 6 for a discussion of the fair value measurements. Included in other income (expense), net were the following amounts related to changes in foreign currency exchange rates and derivative foreign currency forward contracts:


	Three Months Ended
	March 31,
*(In thousands)*	2012			2011

Unrealized foreign currency exchange rate gains	$	1,686		$	1,922
Realized foreign currency exchange rate gains		782			455
Unrealized derivative gains		554			15
Realized derivative losses		(2,940	)		(2,902	)

The Company enters into foreign currency forward contracts with major financial institutions with investment grade credit ratings and is exposed to credit losses in the event of non-performance by these financial institutions. This credit risk is generally limited to the unrealized gains in the foreign currency forward contracts. However, the Company monitors the credit quality of these financial institutions and considers the risk of counterparty default to be minimal.

9. Provision for Income Taxes

The Company recorded $8.5 million and $7.9 million of income tax expense for the three months ended March 31, 2012 and 2011, respectively. The effective rates for income taxes were 36.6% and 39.5% for the three months ended March 31, 2012 and 2011, respectively. The effective tax rate for the three months ended March 31, 2012 was lower than the effective tax rate for the three months ended March 31, 2011 primarily due to state tax credits received and included in the Company’s 2012 annual effective rate and discrete items recorded during the three months ended March 31, 2012 reducing income tax expense. The Company’s annual 2012 effective tax rate is expected to be approximately 37.5% to 38.0%.

10. Earnings per Share

The following represents a reconciliation from basic earnings per share to diluted earnings per share:


	Three Months Ended March 31,
*(In thousands, except per share amounts)*	2012			2011
Numerator
Net income	$	14,661		$	12,139
Net income attributable to participating securities		(59	)		(109	)

Net income available to common shareholders (1)	$	14,602		$	12,030


Denominator
Weighted average common shares outstanding		51,707			50,962
Effect of dilutive securities		929			943

Weighted average common shares and dilutive securities outstanding		52,636			51,905


Earnings per share - basic	$	0.28		$	0.24
Earnings per share - diluted	$	0.28		$	0.23
(1) Basic weighted average common shares outstanding		51,707			50,962
Basic weighted average common shares outstanding and participating securities		51,923			51,444
Percentage allocated to common stockholders		99.6	%		99.1	%

Effects of potentially dilutive securities are presented only in periods in which they are dilutive. Stock options and restricted stock units representing 0.1 million shares of common stock outstanding for each of the three months ended March 31, 2012 and 2011 were excluded from the computation of diluted earnings per share because their effect would have been anti-dilutive.

11. Segment Data and Related Information

The Company’s operating segments are based on how the Chief Operating Decision Maker (“CODM”) makes decisions about allocating resources and assessing performance. As such, the CODM receives discrete financial information by geographic region based on the Company’s strategy to become a global brand. These geographic regions include North America; Latin America; Europe, the Middle East and Africa (“EMEA”); and Asia. The Company’s operating segments are

based on these geographic regions. Each geographic segment operates exclusively in one industry: the development, marketing and distribution of branded performance apparel, footwear and accessories. Due to the insignificance of the EMEA, Latin America and Asia operating segments, they have been combined into other foreign countries for disclosure purposes.

The geographic distribution of the Company’s net revenues, operating income and total assets are summarized in the following tables based on the location of its customers and operations. Net revenues represent sales to external customers for each segment. In addition to net revenues, operating income is a primary financial measure used by the Company to evaluate performance of each segment. Intercompany balances were eliminated for separate disclosure and corporate expenses from North America have not been allocated to other foreign countries.


	Three Months Ended March 31,
*(In thousands)*	2012		2011
Net revenues
North America	$	362,521	$	296,077
Other foreign countries		21,868		16,622

Total net revenues	$	384,389	$	312,699


	Three Months Ended March 31,
*(In thousands)*	2012			2011
Operating income
North America	$	22,361		$	18,555
Other foreign countries		2,042			2,587

Total operating income		24,403			21,142
Interest expense, net		(1,355	)		(579	)
Other income (expense), net		82			(510	)

Income before income taxes	$	23,130		$	20,053

		December 31,		December 31,		December 31,
*(In thousands)*	March 31, 2012		December 31, 2011		March 31, 2011
Total assets
North America	$	839,445	$	842,121	$	629,513
Other foreign countries		80,792		77,089		62,197

Total assets	$	920,237	$	919,210	$	691,710

Net revenues by product category are as follows:


	Three Months Ended March 31,
*(In thousands)*	2012		2011
Apparel	$	283,331	$	230,484
Footwear		63,663		51,436
Accessories		29,635		23,537

Total net sales		376,629		305,457
License revenues		7,760		7,242

Total net revenues	$	384,389	$	312,699

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Forward-Looking Statements

Some of the statements contained in this Form 10-Q and the documents incorporated herein by reference (if any) constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections, future plans and strategies, anticipated events or trends and similar expressions concerning matters that are not historical facts, such as statements regarding our future financial condition or results of operations, our prospects and strategies for future growth, the development and introduction of new products, and the implementation of our marketing and branding strategies. In many cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “outlook,” “potential,” the negative of these terms or other comparable terminology.

The forward-looking statements contained in this Form 10-Q and the documents incorporated herein by reference (if any) reflect our current views about future events and are subject to risks, uncertainties, assumptions and changes in circumstances that may cause events or our actual activities or results to differ significantly from those expressed in any forward-looking statement. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future events, results, actions, levels of activity, performance or achievements. Readers are cautioned not to place undue reliance on these forward-looking statements. A number of important factors could cause actual results to differ materially from those indicated by these forward-looking statements, including, but not limited to, those factors described in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission (“SEC”) (our “2011 Form 10-K”) or in this Form 10-Q under “Risk Factors”, if included herein, and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” (“MD&A”). These factors include without limitation:

•

changes in general economic or market conditions that could affect consumer spending and the financial health of our retail customers;

•

our ability to effectively manage our growth and a more complex, global business;

•

our ability to effectively develop and launch new, innovative and updated products;

•

our ability to accurately forecast consumer demand for our products and manage our inventory in response to changing demands;

•

increased competition causing us to reduce the prices of our products or to increase significantly our marketing efforts in order to avoid losing market share;

•

fluctuations in the costs of our products;

•

loss of key suppliers or manufacturers or failure of our suppliers or manufacturers to produce or deliver our products in a timely or cost-effective manner;

•

our ability to further expand our business globally and to drive brand awareness and consumer acceptance of our products in other countries;

•

our ability to accurately anticipate and respond to seasonal or quarterly fluctuations in our operating results;

•

our ability to effectively market and maintain a positive brand image;

•

the availability, integration and effective operation of management information systems and other technology; and

•

our ability to attract and retain the services of our senior management and key employees.

The forward-looking statements contained in this Form 10-Q reflect our views and assumptions only as of the date of this Form 10-Q. We undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events.

Overview

We are a leading developer, marketer and distributor of branded performance apparel, footwear and accessories. The brand’s moisture-wicking fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. Our products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles.

We are a growth company as evidenced by the increase in net revenues to $1,472.7 million in 2011 from $606.6 million in 2007. We reported net revenues of $384.4 million for the first three months of 2012, which represented a 22.9% increase from the first three months of 2011. We believe that our growth in net revenues has been driven by a growing interest in performance products and the strength of the Under Armour brand in the marketplace. We plan to continue to increase our net revenues over the long term by increased sales of our apparel, footwear and accessories, expansion of our wholesale distribution sales channel, growth in our direct to consumer sales channel and expansion in international markets. Our direct to consumer sales channel includes our factory house and specialty stores, website and catalog. New offerings for 2012 include the Armour Bra and coldblack ^® apparel.

Our products are currently offered in approximately twenty five thousand retail stores worldwide. A large majority of our products are sold in North America; however, we believe our products appeal to athletes and consumers with active lifestyles around the globe. Outside of North America, our products are offered primarily in Austria, France, Germany, Ireland and the United Kingdom, as well as in Japan through a licensee, and through distributors located in other foreign countries. We hold a minority investment in our licensee in Japan.

Our operating segments are geographic and include North America; Latin America; Europe, the Middle East and Africa (“EMEA”); and Asia. Due to the insignificance of the EMEA, Latin American and Asian operating segments, they have been combined into other foreign countries for disclosure purposes.

General

Net revenues comprise both net sales and license revenues. Net sales comprise sales from our primary product categories, which are apparel, footwear and accessories. Our license revenues consist of fees paid to us by our licensees in exchange for the use of our trademarks on core products of socks, team uniforms, baby and kids’ apparel, eyewear, custom-molded mouth guards, as well as the distribution of our products in Japan.

Cost of goods sold consists primarily of product costs, inbound freight and duty costs, outbound freight costs, handling costs to make products floor-ready to customer specifications, royalty payments to endorsers based on a predetermined percentage of sales of selected products and write downs for inventory obsolescence. The fabrics in many of our products are made primarily of petroleum-based synthetic materials. Therefore our product costs, as well as our inbound and outbound freight costs, could be affected by long term pricing trends of oil. In general, as a percentage of net revenues, we expect cost of goods sold associated with our apparel and accessories to be lower than that of our footwear. No cost of goods sold is associated with license revenues.

We include outbound freight costs associated with shipping goods to customers as cost of goods sold; however, we include the majority of outbound handling costs as a component of selling, general and administrative expenses. As a result, our gross profit may not be comparable to that of other companies that include outbound handling costs in their cost of goods sold. Outbound handling costs include costs associated with preparing goods to ship to customers and certain costs to operate our distribution facilities. These costs were $7.4 million and $4.8 million for the three months ended March 31, 2012 and 2011, respectively.

Our selling, general and administrative expenses consist of costs related to marketing, selling, product innovation and supply chain and corporate services. Personnel costs are included in these categories based on the employees’ function. Personnel costs include salaries, benefits, incentives and stock-based compensation related to the employee. Our marketing costs are an important driver of our growth. Marketing costs consist primarily of commercials, print ads, league, team, player and event sponsorships and depreciation expense specific to our in-store fixture program. In addition, marketing costs include costs associated with our Special Make-Up Shop (“SMU Shop”) located at one of our distribution facilities where we manufacture a limited number of products primarily for our league, team, player and event sponsorships. Selling costs consist primarily of costs relating to sales through our wholesale channel, commissions paid to third parties and the majority of our direct to consumer sales channel costs, including the cost of factory house and specialty store leases. Product innovation and supply chain costs include our apparel, footwear and accessories product innovation, sourcing and development costs, distribution facility operating costs, and costs relating to our Hong Kong and Guangzhou, China offices which help support product development, manufacturing, quality assurance and sourcing efforts. Corporate services primarily consist of corporate facility operating costs and company-wide administrative expenses.

Other income (expense), net consists of unrealized and realized gains and losses on our derivative financial instruments and unrealized and realized gains and losses on adjustments that arise from fluctuations in foreign currency exchange rates relating to transactions generated by our international subsidiaries.

Results of Operations

The following table sets forth key components of our results of operations for the periods indicated, both in dollars and as a percentage of net revenues:


	Three Months Ended March 31,
*(In thousands)*	2012			2011
Net revenues	$	384,389		$	312,699
Cost of goods sold		209,185			167,648

Gross profit		175,204			145,051
Selling, general and administrative expenses		150,801			123,909

Income from operations		24,403			21,142
Interest expense, net		(1,355	)		(579	)
Other income (expense), net		82			(510	)

Income before income taxes		23,130			20,053
Provision for income taxes		8,469			7,914

Net income	$	14,661		$	12,139


	Three Months Ended March 31,
*(As a percentage of net revenues)*	2012			2011
Net revenues		100.0	%		100.0	%
Cost of goods sold		54.4			53.6

Gross profit		45.6			46.4
Selling, general and administrative expenses		39.2			39.6

Income from operations		6.3			6.8
Interest expense, net		(0.3	)		(0.2	)
Other income (expense), net		0.0			(0.2	)

Income before income taxes		6.0			6.4
Provision for income taxes		2.2			2.5

Net income		3.8	%		3.9	%

Consolidated Results of Operations

Three Months Ended March 31, 2012 Compared to Three Months Ended March 31, 2011

Net revenues increased $71.7 million, or 22.9%, to $384.4 million for the three months ended March 31, 2012 from $312.7 million for the same period in 2011. Net revenues by product category are summarized below:


	Three Months Ended March 31,
*(In thousands)*	2012		2011		$ Change		% Change
Apparel	$	283,331	$	230,484	$	52,847		22.9	%
Footwear		63,663		51,436		12,227		23.8
Accessories		29,635		23,537		6,098		25.9

Total net sales		376,629		305,457		71,172		23.3
License revenues		7,760		7,242		518		7.2

Total net revenues	$	384,389	$	312,699	$	71,690		22.9	%

Net sales increased $71.1 million, or 23.3%, to $376.6 million for the three months ended March 31, 2012 from $305.5 million during the same period in 2011 as noted in the table above. The increase in net sales primarily reflects:

•

$31.0 million, or 48.6%, increase in direct to consumer sales, which includes 22 additional stores, or a 33% increase, since March 31, 2011, and a new E-commerce platform;

•

unit growth driven by increased distribution and new offerings in multiple product categories, most significantly in our training (including Fleece and our Charged Cotton product), basketball, running and hunting apparel product categories, along with our new Armour Bra and coldblack ^® products and running and baseball footwear; and

•

increased average selling prices due to a higher mix in the current year quarter of direct to consumer sales, along with increasing sales of our higher priced products such as Fleece, coldblack ^® apparel and running footwear.

License revenues increased $0.6 million, or 7.2%, to $7.8 million for the three months ended March 31, 2012 from $7.2 million during the same period in 2011. This increase in license revenues was a result of increased sales by our licensees due to increased distribution and continued unit volume growth, along with new licensees.

Gross profit increased $30.1 million to $175.2 million for the three months ended March 31, 2012 from $145.1 million for the same period in 2011. Gross profit as a percentage of net revenues, or gross margin, decreased 80 basis points to 45.6% for the three months ended March 31, 2012 compared to 46.4% during the same period in 2011. The decrease in gross margin percentage was primarily driven by the following:

•

approximate 100 basis point decrease driven primarily by higher North American apparel and accessories product input costs, now including cotton. We expect the higher input costs will continue to negatively impact apparel and accessories product margins through the first half of 2012; and

•

approximate 40 basis point decrease driven by higher outbound freight costs. Increased freight costs were driven by both higher fuel charges from third party carriers and an increase in volume of expedited shipments related to our web business.

The above decreases were partially offset by the below increases:

•

approximate 40 basis point increase from improved sales margin mix, partially driven by a smaller proportion of lower margin wholesale footwear sales, along with a larger proportion of higher margin direct to consumer sales in the current year period; and

•

approximate 35 basis point increase driven by decreased inventory write-off charges and related reserves as a result of ongoing inventory management efforts.

Selling, general and administrative expenses increased $26.9 million to $150.8 million for the three months ended March 31, 2012 from $123.9 million for the same period in 2011. As a percentage of net revenues, selling, general and administrative expenses decreased to 39.2% for the three months ended March 31, 2012 from 39.6% for the same period in 2011. These changes were primarily attributable to the following:

•

Marketing costs increased $2.8 million to $44.2 million for the three months ended March 31, 2012 from $41.4 million for the same period in 2011 primarily due to increased sponsorships of professional athletes and collegiate and high school teams, partially offset by decreased media costs. As a percentage of net revenues, marketing costs decreased to 11.5% for the three months ended March 31, 2012 from 13.3% for the same period in 2011 primarily due to the timing of media costs.

•

Selling costs increased $10.0 million to $37.8 million for the three months ended March 31, 2012 from $27.8 million for the same period in 2011. This increase was primarily due to higher personnel and other costs incurred for the continued expansion of our direct to consumer distribution channel. As a percentage of net revenues, selling costs increased to 9.8% for the three months ended March 31, 2012 from 8.9% for the same period in 2011 primarily due to the items noted above.

•

Product innovation and supply chain costs increased $8.5 million to $37.7 million for the three months ended March 31, 2012 from $29.2 million for the same period in 2011 primarily due to higher distribution facilities operating and personnel costs to support our growth in net revenues, as well as higher personnel costs for the design and sourcing of our expanding apparel, footwear and accessory lines. As a percentage of net revenues, product innovation and supply chain costs increased to 9.8% for the three months ended March 31, 2012 from 9.3% for the same period in 2011 primarily due to the items noted above.

•

Corporate services costs increased $5.7 million to $31.1 million for the three months ended March 31, 2012 from $25.4 million for the same period in 2011. This increase was attributable primarily to higher personnel costs. As a percentage of net revenues, corporate services costs remained unchanged at 8.1% for the three months ended March 31, 2012 from the prior year period.

Income from operations increased $3.3 million, or 15.4%, to $24.4 million for the three months ended March 31, 2012 from $21.1 million for the same period in 2011. Income from operations as a percentage of net revenues decreased to 6.3% for the three months ended March 31, 2012 from 6.8% for the same period in 2011. This decrease was driven by the gross profit percentage of net revenues decrease noted above.

Interest expense, net increased $0.8 million to $1.4 million for the three months ended March 31, 2012 from $0.6 million for the same period in 2011. This increase was primarily due to the debt assumed in the acquisition of our corporate headquarters.

Other income (expense), net increased $0.6 million to $0.1 million for the three months ended March 31, 2012 from $(0.5) million for the same period in 2011. This increase was due to net gains in the current period on the combined foreign currency exchange rate changes on transactions denominated in foreign currencies and our derivative financial instruments as compared to net losses in the prior year period.

Provision for income taxes increased $0.6 million to $8.5 million during the quarter ended March 31, 2012 from $7.9 million during the same period in 2011. For the three months ended March 31, 2012, our effective tax rate was 36.6% compared to 39.5% for the same period in 2011. The effective tax rate for the three months ended March 31, 2012 was lower than the effective tax rate for the three months ended March 31, 2011 primarily due to state tax credits received and included in our 2012 annual effective rate and discrete items recorded during the three months ended March 31, 2012 which reduced income tax expense. Our annual 2012 effective tax rate is expected to be 37.5% to 38.0%.

Segment Results of Operations

Three Months Ended March 31, 2012 Compared to Three Months Ended March 31, 2011

Net revenues by geographic region are summarized below:


	Three Months Ended March 31,
*(In thousands)*	2012		2011		$ Change		% Change
North America	$	362,521	$	296,077	$	66,444		22.4	%
Other foreign countries		21,868		16,622		5,246		31.6

Total net revenues	$	384,389	$	312,699	$	71,690		22.9	%

Net revenues in our North American operating segment increased $66.4 million to $362.5 million for the three months ended March 31, 2012 from $296.1 million for the same period in 2011 primarily due to the items discussed above in the Consolidated Results of Operations. Net revenues in other foreign countries increased $5.3 million to $21.9 million for the three months ended March 31, 2012 from $16.6 million for the same period in 2011 primarily due to increased unit sales growth in our EMEA operating segment.

Operating income by geographic region is summarized below:


	Three Months Ended March 31,
*(In thousands)*	2012		2011		$ Change			% Change
North America	$	22,361	$	18,555	$	3,806			20.5	%
Other foreign countries		2,042		2,587		(545	)		(21.1	)

Total operating income	$	24,403	$	21,142	$	3,261			15.4	%

Operating income in our North American operating segment increased $3.8 million to $22.4 million for the three months ended March 31, 2012 from $18.6 million for the same period in 2011 primarily due to the items discussed above in the Consolidated Results of Operations. Operating income in other foreign countries decreased $0.6 million to $2.0 million for the three months ended March 31, 2012 from $2.6 million for the same period in 2011 primarily due to higher costs associated with our continued investment to support our international expansion in our EMEA, Asian and Latin American operating segments, partially offset by increased unit sales growth as discussed above.

Seasonality

Historically, we have recognized a significant portion of our income from operations in the last two quarters of the year, driven primarily by increased sales volume of our products during the fall selling season, reflecting our historical strength in fall sports, and the seasonality of our higher priced COLDGEAR ^® line. The majority of our net revenues were generated during the last two quarters in each of 2011, 2010 and 2009. The level of our working capital generally reflects the seasonality and growth in our business.

Financial Position, Capital Resources and Liquidity

Our cash requirements have principally been for working capital and capital expenditures. We fund our working capital, primarily inventory, and capital investments from cash flows from operating activities, cash and cash equivalents on hand and borrowings available under our credit and long term debt facilities. Our working capital requirements generally

reflect the seasonality and growth in our business as we recognize the majority of our net revenues in the back half of the year. Our capital investments have included expanding our in-store fixture and branded concept shop program, improvements and expansion of our distribution and corporate facilities to support our growth, leasehold improvements to our new factory house and specialty stores, and investment and improvements in information technology systems. In 2011, our capital expenditures included the acquisition of our corporate headquarters.

Our inventory strategy is focused on continuing to meet consumer demand while improving our inventory efficiency over the long term by putting systems and processes in place to improve our inventory management. These systems and processes are designed to improve our forecasting and supply planning capabilities. In addition to systems and processes, key areas of focus that we believe will enhance inventory performance are SKU rationalization, added discipline around the purchasing of product, production lead time reduction, and better planning and execution in selling of excess inventory through our factory house stores and other liquidation channels. With regards to SKU rationalization, we anticipate a reduction of our total number of SKUs by approximately 20% from 2011 to 2012. Beginning in the third quarter of 2012, we anticipate our inventory growth rate will be less than our net revenue growth rate.

We believe our cash and cash equivalents on hand, cash from operations and borrowings available to us under our credit and long term debt facilities will be adequate to meet our liquidity needs and capital expenditure requirements for at least the next twelve months. We may require additional capital to meet our longer term liquidity and future growth needs. Although we believe we have adequate sources of liquidity over the long term, a prolonged economic recession or a slow recovery could adversely affect our business and liquidity. In addition, instability in or tightening of the capital markets could adversely affect our ability to obtain additional capital to grow our business and will affect the cost and terms of such capital.

Cash Flows

The following table presents the major components of net cash flows provided by and used in operating, investing and financing activities for the periods presented:


	Three Months Ended March 31,
*(In thousands)*	2012			2011
Net cash provided by (used in):
Operating activities	$	(73,048	)	$	(85,497	)
Investing activities		(9,037	)		(15,851	)
Financing activities		14,425			8,303
Effect of exchange rate changes on cash and cash equivalents		(672	)		19

Net decrease in cash and cash equivalents	$	(68,332	)	$	(93,026	)

Operating Activities

Operating activities consist primarily of net income adjusted for certain non-cash items. Adjustments to net income for non-cash items include depreciation and amortization, unrealized foreign currency exchange rate gains and losses, losses on disposals of property and equipment, stock-based compensation, deferred income taxes and changes in reserves and allowances. In addition, operating cash flows include the effect of changes in operating assets and liabilities, principally inventories, accounts receivable, income taxes payable and receivable, prepaid expenses and other assets, accounts payable and accrued expenses.

Cash used in operating activities decreased $12.5 million to $73.0 million for the three months ended March 31, 2012 from $85.5 million during the same period in 2011. The decrease in cash used in operating activities was due to a decrease in net cash outflows from operating assets and liabilities of $5.3 million, adjustments to net income for non-cash items which increased $4.7 million period over period and additional net income of $2.5 million. The decrease in cash outflows related to changes in operating assets and liabilities period over period was primarily driven by the following:

•

a decrease in net inventory investments of $34.9 million, primarily driven by the operational initiatives put in place to improve our inventory management and increased sales through our factory house stores, partially offset by a decrease in accounts payable of $9.6 million, also partially offset by

•

higher income taxes receivable in the current period as compared to the prior period, and

•

a larger decrease in accrued expenses and other liabilities of $10.4 million in the current period as compared to the prior period primarily due to the timing of the payments for our marketing investments.

Adjustments to net income for non-cash items increased in the three months ended March 31, 2012 as compared to the same period in 2011 primarily due to increased stock-based compensation expense in the current period as compared to the prior period.

Investing Activities

Cash used in investing activities, which includes capital expenditures and the purchase of trust owned life insurance policies and other long term assets, decreased $6.9 million to $9.0 million for the three months ended March 31, 2012 from $15.9 million for the same period in 2011. This decrease in cash used in investing activities is primarily due to fewer factory house store openings in the current year period as compared to the prior year period, as well as decreased investments in our distribution facilities in the current period as compared to the prior period. In addition, the prior year period includes the investment in Dome Corporation, our Japanese licensee and investments in other assets.

Capital expenditures for the full year 2012 are anticipated to be $60.0 million to $65.0 million.

Financing Activities

Cash provided by financing activities increased $6.1 million to $14.4 million for the three months ended March 31, 2012 from $8.3 million for the same period in 2011. This increase from the prior year period was primarily due to additional excess tax benefits from stock-based compensation arrangements in the current period as compared to the prior period.

Credit Facility

We have a credit facility with certain lending institutions. The credit facility has a term of four years through March 2015 and provides for a committed revolving credit line of up to $300.0 million, in addition to a $25.0 million term loan facility. The commitment amount under the revolving credit facility may be increased by an additional $50.0 million, subject to certain conditions and approvals as set forth in the credit agreement. No balance was outstanding under the revolving credit facility during the three months ended March 31, 2012 or 2011.

The credit facility may be used for working capital and general corporate purposes and is collateralized by substantially all of our assets and certain of our domestic subsidiaries (other than trademarks and the land, buildings and other assets comprising our corporate headquarters) and by a pledge of 65% of the equity interests of certain of our foreign subsidiaries. Up to $5.0 million of the facility may be used to support letters of credit, of which none were outstanding as of March 31, 2012 and 2011. We are required to maintain a certain leverage ratio and interest coverage ratio as set forth in the credit agreement. As of March 31, 2012, we were in compliance with these ratios. The credit agreement also provides the lenders with the ability to reduce the borrowing base, even if we are in compliance with all conditions of the credit agreement, upon a material adverse change to the business, properties, assets, financial condition or results of operations. The credit agreement contains a number of restrictions that limit our ability, among other things, and subject to certain limited exceptions, to incur additional indebtedness, pledge our assets as security, guaranty obligations of third parties, make investments, undergo a merger or consolidation, dispose of assets, or materially change our line of business. In addition, the credit agreement includes a cross default provision whereby an event of default under other debt obligations, as defined in the credit agreement, will be considered an event of default under the credit agreement.

Borrowings under the credit facility bear interest based on the daily balance outstanding at LIBOR (with no rate floor) plus an applicable margin (varying from 1.25% to 1.75%) or, in certain cases a base rate (based on a certain lending institution’s Prime Rate or as otherwise specified in the credit agreement, with no rate floor) plus an applicable margin (varying from 0.25% to 0.75%). The credit facility also carries a commitment fee equal to the unused borrowings multiplied by an applicable margin (varying from 0.25% to 0.35%). The applicable margins are calculated quarterly and vary based on our leverage ratio as set forth in the credit agreement. As of March 31, 2012, the $25.0 million term loan was outstanding. The interest rate on the term loan was 1.7% during the three months ended March 31, 2012. The maturity date of the term loan is March 2015, which is the end of the credit facility term. We expect to refinance the term loan and the loan assumed in the acquisition of our corporate headquarters in late 2012 or early 2013.

Long Term Debt

We have long term debt agreements with various lenders to finance the acquisition or lease of qualifying capital investments. Loans under these agreements are collateralized by a first lien on the related assets acquired. As these agreements are not committed facilities, each advance is subject to approval by the lenders. Additionally, these agreements include a cross default provision whereby an event of default under other debt obligations, including our credit facility, will be considered an event of default under these agreements. These agreements require a prepayment fee if we pay outstanding amounts ahead of the scheduled terms. The terms of the credit facility limit the total amount of additional financing under these agreements to $40.0 million, of which $21.5 million was available for additional financing as of March 31, 2012. At

March 31, 2012, December 31, 2011 and March 31, 2011, the outstanding principal balance under these agreements was $12.8 million, $14.5 million and $13.6 million, respectively. Currently, advances under these agreements bear interest rates which are fixed at the time of each advance. The weighted average interest rates on outstanding borrowings were 3.9% and 4.0% for the three months ended March 31, 2012 and 2011, respectively.

We monitor the financial health and stability of our lenders under the revolving credit and long term debt facilities, however during any period of significant instability in the credit markets lenders could be negatively impacted in their ability to perform under these facilities.

In July 2011, in connection with the acquisition of our corporate headquarters, we assumed a $38.6 million nonrecourse loan secured by a mortgage on the acquired property. The assumed loan had an original term of approximately ten years with a scheduled maturity date of March 1, 2013. The loan includes a balloon payment of $37.3 million due at maturity, and may not be prepaid prior to December 2012. We expect to refinance this loan in late 2012 or early 2013. The loan has an interest rate of 6.73%. As of March 31, 2012, the outstanding balance on the loan was $38.0 million. In addition, in connection with this loan, we were required to set aside amounts in reserve and cash collateral accounts. As of March 31, 2012 and December 31, 2011, restricted cash balances were $5.2 million and $5.0 million, respectively.

Contractual Commitments and Contingencies

There were no significant changes to the contractual obligations reported in our 2011 Form 10-K other than those which occur in the normal course of business.

Critical Accounting Policies and Estimates

Our consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America. To prepare these financial statements, we must make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses, as well as the disclosures of contingent assets and liabilities. Actual results could be significantly different from these estimates. We believe the following addresses the critical accounting policies that are necessary to understand and evaluate our reported financial results.

Our significant accounting policies are described in Note 2 of the audited consolidated financial statements included in our 2011 Form 10-K. The SEC suggests companies provide additional disclosure on those accounting policies considered most critical. The SEC considers an accounting policy to be critical if it is important to our financial condition and results of operations and requires significant judgments and estimates on the part of management in its application. Our estimates are often based on complex judgments, probabilities and assumptions that management believes to be reasonable, but that are inherently uncertain and unpredictable. It is also possible that other professionals, applying reasonable judgment to the same facts and circumstances, could develop and support a range of alternative estimated amounts. For a complete discussion of our critical accounting policies, see the “Critical Accounting Policies” section of the MD&A in our 2011 Form 10-K. There were no significant changes to our critical accounting policies during the three months ended March 31, 2012.

Recently Adopted Accounting Standards

In June 2011, the Financial Accounting Standards Board (“FASB”) issued an Accounting Standards Update which eliminates the option to report other comprehensive income and its components in the statement of changes in stockholders’ equity. It requires an entity to present total comprehensive income, which includes the components of net income and the components of other comprehensive income, either in a single continuous statement or in two separate but consecutive statements. This pronouncement is effective for financial statements issued for fiscal years, and interim periods within those years, beginning after December 15, 2011. In accordance with this guidance, we have presented two separate but consecutive statements which include the components of net income and other comprehensive income.

In May 2011, the FASB issued an Accounting Standards Update which clarifies requirements for how to measure fair value and for disclosing information about fair value measurements common to accounting principles generally accepted in the United States of America and International Financial Reporting Standards. This guidance is effective for interim and annual periods beginning on or after December 15, 2011. The adoption of this pronouncement did not have a material impact on our consolidated financial statements.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

Foreign Currency Exchange and Foreign Currency Risk Management and Derivatives

We currently generate a small amount of our consolidated net revenues in Canada and Europe. The reporting currency for our consolidated financial statements is the U.S. dollar. To date, net revenues generated outside of the United States have not been significant. However, as our net revenues generated outside of the United States increase, our results of operations could be adversely impacted by changes in foreign currency exchange rates. For example, if we recognize foreign revenues in local foreign currencies (as we currently do in Canada and Europe) and if the U.S. dollar strengthens, it could have a negative impact on our foreign revenues upon translation of those results into the U.S. dollar upon consolidation of our financial statements. In addition, we are exposed to gains and losses resulting from fluctuations in foreign currency exchange rates on transactions generated by our foreign subsidiaries in currencies other than their local currencies. These gains and losses are primarily driven by intercompany transactions. These exposures are included in other income (expense), net on the consolidated statements of income.

From time to time, we may elect to use foreign currency forward contracts to reduce the risk from exchange rate fluctuations on intercompany transactions and projected inventory purchases for our European and Canadian subsidiaries. In addition, we may elect to enter into foreign currency forward contracts to reduce the risk associated with foreign currency exchange rate fluctuations on Pound Sterling denominated balance sheet items. We do not enter into derivative financial instruments for speculative or trading purposes.

Based on the foreign currency forward contracts outstanding as of March 31, 2012, we receive U.S. Dollars in exchange for Canadian Dollars at a weighted average contractual forward foreign currency exchange rate of 1.00 CAD per $1.00, U.S. Dollars in exchange for Euros at a weighted average contractual foreign currency exchange rate of €0.75 per $1.00 and Euros in exchange for Pounds Sterling at a weighted average contractual foreign currency exchange rate of £0.84 per €1.00. As of March 31, 2012, the notional value of our outstanding foreign currency forward contracts for our Canadian subsidiary was $27.8 million with a contract maturity of 1 month, and the notional value of our outstanding foreign currency forward contracts for our European subsidiary was $49.4 million with contract maturities of 1 month. As of March 31, 2012, the notional value of our outstanding foreign currency forward contract used to mitigate the foreign currency exchange rate fluctuations on Pound Sterling denominated balance sheet items was €9.3 million, or $12.5 million, with a contract maturity of 1 month. The foreign currency forward contracts are not designated as cash flow hedges, and accordingly, changes in their fair value are recorded in other income (expense), net on the consolidated statements of income. The fair values of our foreign currency forward contracts were liabilities of $0.1 million, $0.7 million and $0.5 million as of March 31, 2012, December 31, 2011 and March 31, 2011, respectively, and were included in accrued expenses on the consolidated balance sheet. Refer to Note 6 to the Consolidated Financial Statements for a discussion of the fair value measurements. Included in other income (expense), net were the following amounts related to changes in foreign currency exchange rates and derivative foreign currency forward contracts:


	Three Months Ended March 31,
*(In thousands)*	2012			2011

Unrealized foreign currency exchange rate gains	$	1,686		$	1,922
Realized foreign currency exchange rate gains		782			455
Unrealized derivative gains		554			15
Realized derivative losses		(2,940	)		(2,902	)

Although we have entered into foreign currency forward contracts to minimize some of the impact of foreign currency exchange rate fluctuations on future cash flows, we cannot be assured that foreign currency exchange rate fluctuations will not have a material adverse impact on our financial condition and results of operations.

ITEM 4. CONTROLS AND PROCEDURES

Our management has evaluated, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, the effectiveness of our disclosure controls and procedures as of the end of the period covered by this report pursuant to Rule 13a-15(b) under the Securities Exchange Act of 1934 (the “Exchange Act”). Based on that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures are effective in ensuring that information required to be disclosed in our Exchange Act reports is (1) recorded, processed, summarized and reported in a timely manner and (2) accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

There has been no change in our internal control over financial reporting during the most recent fiscal quarter that has materially affected, or that is reasonably likely to materially affect our internal control over financial reporting.

PART II. OTHER INFORMATION

ITEM 1A. RISK FACTORS

The Risk Factors included in our Annual Report on Form 10-K filed with the Securities and Exchange Commission for the year ended December 31, 2011 have not materially changed.

ITEM 6. EXHIBITS


Exhibit No.

10.01		Amendment One to the Under Armour, Inc. Amended and Restated 2005 Omnibus Long-Term Incentive Plan.

31.01		Section 302 Chief Executive Officer Certification.

31.02		Section 302 Chief Financial Officer Certification.

32.01		Section 906 Chief Executive Officer Certification.

32.02		Section 906 Chief Financial Officer Certification.

101.INS		XBRL Instance Document

101.SCH		XBRL Taxonomy Extension Schema Document

101.CAL		XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF		XBRL Taxonomy Extension Definition Linkbase Document

101.LAB		XBRL Taxonomy Extension Label Linkbase Document

101.PRE		XBRL Taxonomy Extension Presentation Linkbase Document

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Exhibit 10.01

Amendment One to the Under Armour, Inc.

Amended and Restated 2005 Omnibus Long-Term Incentive Plan

The plan is hereby amended as follows effective as of February 16, 2012:

1. By adding the following new Section 17:

“17.

TERMS AND CONDITIONS OF PERFORMANCE AWARDS

17.1.

Performance Awards.

“Performance Award” means an Award made subject to the attainment of performance goals (as described in Section 17.3 ) over a performance period established by the Committee in its discretion.

17.2.

Performance Conditions.

The right of a Grantee to exercise or receive a grant or settlement of any Award, and the timing thereof, may be subject to such performance conditions as may be specified by the Committee. The Committee may use such business criteria and other measures of performance as it may deem appropriate in establishing any performance conditions, and may exercise its discretion to adjust the amounts payable under any Award subject to performance conditions, except as limited under Sections 17.3 hereof in the case of a Performance Award intended to qualify under Code Section 162(m).

17.3.

Performance Awards Qualifying as Performance-Based Compensation.

If and to the extent that the Committee determines that an Award to be granted to a Grantee should qualify as “performance-based compensation” for purposes of Code Section 162(m) , the grant, exercise and/or settlement of such Performance Award shall be contingent upon achievement of pre-established, objective performance goals and other terms set forth in this Section 17.3 .

17.3.1.

Performance Goals Generally.

The performance goals for such Performance Awards shall consist of one or more business criteria and a targeted level or levels of performance with respect to each of such criteria, as specified by the Committee consistent with this Section 17.3 . Performance goals shall be objective and shall otherwise meet the requirements of Code Section 162(m) and regulations thereunder. A performance goal is objective if a third party having knowledge of the relevant facts could determine whether the goal is met. The Committee may determine that such Performance Awards shall be granted, exercised and/or settled upon achievement of any one performance goal or that two or more of the performance goals must be achieved as a condition to grant, exercise and/or settlement of such Performance Awards. Performance goals may differ for Performance Awards granted to any one Grantee or to different Grantees.

17.3.2.

Business Criteria.

One or more of the following business criteria for the Company, on a consolidated basis, and/or specified subsidiaries or business units of the Company (except with respect to the total stockholder return and earnings per share criteria), shall be used exclusively by the Committee in establishing performance goals for such Performance Awards: (1) total stockholder return; (2) such total stockholder return as compared to total return (on a comparable basis) of a publicly available index such as, but not limited to, a Standard & Poor’s stock index; (3) net revenues; (4) net income; (5) earnings per share; (6) income from operations; (7) operating margin; (8) gross profit; (9) gross margin; (10) pretax earnings; (11) earnings before interest expense, taxes, depreciation and amortization; (12) return on equity; (13) return on capital; (14) return on investment; (15) return on assets; (16) working capital; (17) free cash flow; and (18) ratio of debt to stockholders’ equity.

17.3.3.

Timing for Establishing Performance Goals.

Performance goals shall be established in writing by the Committee not later than 90 days after the beginning of any performance period applicable to such Performance Awards, provided that the outcome is substantially uncertain at the time the Committee actually establishes the goal and provided that it is established at or before 25 percent of the performance period has elapsed, or at such other date as may be required or permitted for “performance-based compensation” under Code Section 162(m).

17.3.4.

Settlement of Performance Awards; Other Terms.

Settlement of such Performance Awards shall be in cash, Stock, other Awards or other property, in the discretion of the Committee. The Committee may, in its discretion, reduce (but not increase) the amount of a settlement otherwise to be made in connection with such Performance Awards. The Committee shall specify the circumstances in which such Performance Awards shall be paid or forfeited in the event of termination of Service by the Grantee prior to the end of a performance period or settlement of Performance Awards.

17.3.5.

Committee Certification.

The Committee must certify in writing prior to payment of, or other event that results in the inclusion of income (for example, the vesting of Restricted Stock) from, the related compensation that the performance goals and any other material terms were in fact satisfied. Approved minutes of the Committee meeting in which the certification is made shall be treated as a written certification.

17.3.6.

Annual Share Limits.

Section 4 sets forth the maximum number of shares of Stock with respect to which Options or Stock Appreciation Rights may be granted pursuant to the Plan in any calendar year to any one Service Provider. Subject to adjustment as provided in Section 15 hereof, the maximum number of shares of Stock that may be granted to any one Service Provider under a Performance Award, other than an Option or Stock Appreciation Right, in any calendar year shall be 500,000.

17.4.

Written Determinations.

All determinations by the Committee as to the establishment of performance goals, the amount of any Performance Award pool or potential individual Performance Awards, and the achievement of performance goals relating to Performance Awards shall be made in writing in the case of any Award intended to qualify under Code Section 162(m). To the extent permitted by Code Section 162(m), the Committee may delegate any responsibility relating to such Performance Awards.

17.5.

Status of Section 17.3 Awards Under Code Section 162(m).

It is the intent of the Company that Performance Awards under Section 17.3 hereof shall constitute “qualified performance-based compensation” within the meaning of Code Section 162(m) and regulations thereunder. Accordingly, the terms of Section 17.3 and other terms used therein, shall be interpreted in a manner consistent with Code Section 162(m) and regulations thereunder. If any provision of the Plan or any agreement relating to such Performance Awards does not comply or is inconsistent with the requirements of Code Section 162(m) or regulations thereunder, such provision shall be construed or deemed amended to the extent necessary to conform to such requirements. In addition, in the event that changes are made to Code Section 162(m) to permit greater flexibility with respect to any Performance Awards, the Committee may make any adjustments to the process described in Section 17.3 it deems appropriate.”

2. Except as hereinabove amended and modified, the plan shall remain in full force and effect.

Exhibit 31.01

Certification of Chief Executive Officer

Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

I, Kevin A. Plank, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Under Armour, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Exhibit 31.02

Certification of Chief Financial Officer

Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

I, Brad Dickerson, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Under Armour, Inc.;

b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Exhibit 32.01

Certification of Chief Executive Officer

Pursuant to 18 U.S.C. Section 1350, as created by Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned officer of Under Armour, Inc. (the “Company”) hereby certifies, to such officer’s knowledge, that:

(i) the quarterly report on Form 10-Q of the Company for the period ended March 31, 2012 (the “Report”) fully complies with the requirements of Section 13(a) or Section 15(d), as applicable, of the Securities Exchange Act of 1934, as amended; and

(ii) the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement required by Section 906 of the Sarbanes-Oxley Act of 2002 has been provided to Under Armour, Inc. and will be retained by Under Armour, Inc. and furnished to the Securities and Exchange Commission or its staff upon request.

Exhibit 32.02

Certification of Chief Financial Officer

(ii) the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Large accelerated filer

Accelerated filer

Non-accelerated filer

Smaller reporting company