Quarterly Report




UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-Q

x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
   
 
For the quarterly period ended September 30, 2010
   
 
Or
   
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934.
   
 
For the transition period from           to           .

Commission File Number: 000-28369

Geeknet, Inc.
(Exact name of Registrant as specified in its charter)

Delaware
77-0399299
(State or other jurisdiction of
(I.R.S. Employer
incorporation or organization)
Identification No.)

650 Castro Street, Suite 450, Mountain View, California, 94041
(Address, including zip code, of principal executive offices)

(650) 694-2100
(Registrant’s telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(g) of the Act:
Common Stock, $0.001 par value
(Title of Class)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes x      No ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes ¨      No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act).  (Check one):

Large accelerated filer ¨
Accelerated filer x
Non-accelerated filer ¨
Smaller reporting company ¨

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes ¨ No x

The Registrant had 62,452,382 shares of Common Stock, $0.001 par value per share, outstanding as of October 29, 2010.
 


 
 

 
 
Table of Contents
 
   
Page No.
PART I.
FINANCIAL INFORMATION
 
3
 
3
 
4
 
5
 
6
     
20
32
33
   
PART II.
OTHER INFORMATION
 
33
34
46
46
47
Certifications
 
 
 
2

 

 
PART I

GEEKNET, INC.

(In thousands, unaudited)

   
September 30,
   
December 31,
 
   
2010
   
2009
 
ASSETS
           
Current assets:
           
Cash and cash equivalents
  $ 17,975     $ 28,943  
Short-term investments
    8       9,408  
Accounts receivable, net of allowance of $0 and $0, respectively
    3,865       4,299  
Inventories
    16,222       5,280  
Prepaid expenses and other current assets
    5,537       3,564  
Restricted cash
    -       1,000  
Total current assets
    43,607       52,494  
Property and equipment, net
    4,948       2,569  
Other long-term assets
    5,956       5,088  
Total assets
  $ 54,511     $ 60,151  
                 
LIABILITIES AND STOCKHOLDERS’ EQUITY
               
Current liabilities:
               
Accounts payable
  $ 9,101     $ 5,763  
Deferred revenue
    1,539       928  
Accrued liabilities and other
    2,612       3,854  
Accrued restructuring liabilities
    -       1,238  
Total current liabilities
    13,252       11,783  
Other long-term liabilities
    89       103  
Total liabilities
    13,341       11,886  
Commitments and contingencies (Notes 12 and 13)
               
Stockholders’ equity:
               
Common stock
    61       61  
Treasury stock
    (610 )     (492 )
Additional paid-in capital
    801,120       798,917  
Accumulated other comprehensive income
    10       13  
Accumulated deficit
    (759,411 )     (750,234 )
Total stockholders’ equity
    41,170       48,265  
Total liabilities and stockholders’ equity
  $ 54,511     $ 60,151  

The accompanying notes are an integral part of these condensed consolidated financial statements.

 
3

 

GEEKNET, INC.

(In thousands, except per share amounts, unaudited)

   
Three Months Ended September 30,
   
Nine Months Ended September 30,
 
   
2010
   
2009
   
2010
   
2009
 
                         
Revenue:
                       
Media revenue, including $0, $145, $0 and $545 of related party revenue, respectively
  $ 4,067     $ 3,683     $ 13,113     $ 11,801  
E-commerce revenue
    10,646       7,104       31,588       21,142  
Revenue
    14,713       10,787       44,701       32,943  
Cost of revenue:
                               
Media cost of revenue
    1,774       1,630       5,386       5,255  
E-commerce cost of revenue
    10,178       6,053       27,788       17,815  
Cost of revenue
    11,952       7,683       33,174       23,070  
Gross margin
    2,761       3,104       11,527       9,873  
Operating expenses:
                               
Sales and marketing
    3,329       3,201       10,042       7,468  
Research and development
    1,635       2,144       4,778       5,816  
General and administrative
    2,942       2,238       7,115       6,587  
Amortization of intangible assets
    163       83       368       110  
(Gain) loss on sale of assets
    (1,409 )     -       (1,391 )     1,020  
Restructuring
    -       -       (101 )     -  
Total operating expenses
    6,660       7,666       20,811       21,001  
Loss from operations
    (3,899 )     (4,562 )     (9,284 )     (11,128 )
Interest and other income (expense), net, including other than temporary impairment of non-marketable equity securities of $0, $0, $0 and $4,585, respectively
    (2 )     18       43       (4,523 )
Loss before income taxes
    (3,901 )     (4,544 )     (9,241 )     (15,651 )
Income tax benefit
    (51 )     (7 )     (64 )     (102 )
Net loss
  $ (3,850 )   $ (4,537 )   $ (9,177 )   $ (15,549 )
                                 
Net loss per share:
                               
Basic and diluted
  $ (0.06 )   $ (0.08 )   $ (0.15 )   $ (0.25 )
                                 
Shares used in per share calculations:
                               
Basic and diluted
    60,464       59,909       60,295       61,042  

The accompanying notes are an integral part of these condensed consolidated financial statements.

 
4

 

 
GEEKNET, INC.

(In thousands, unaudited)

   
Nine Months Ended September 30,
 
   
2010
   
2009
 
             
Cash flows from operating activities:
           
Net loss
  $ (9,177 )   $ (15,549 )
Adjustments to reconcile net loss to net cash used in operating activities:
               
Depreciation and amortization
    1,765       1,637  
Stock-based compensation expense
    1,951       2,009  
Provision for bad debts
    -       97  
Provision for excess and obsolete inventory
    57       34  
(Gain) Loss on sale of assets
    (1,391 )     1,020  
Impairment of investments
    -       4,585  
Changes in assets and liabilities:
               
Accounts receivable
    434       1,235  
Inventories
    (10,999 )     (1,638 )
Prepaid expenses and other assets
    (2,452 )     (841 )
Accounts payable
    3,338       (16 )
Deferred revenue
    611       179  
Accrued liabilities and other
    (1,248 )     (412 )
Accrued restructuring liabilities
    (1,238 )     (2,089 )
Other long-term liabilities
    (14 )     28  
Net cash used in operating activities
    (18,363 )     (9,721 )
Cash flows from investing activities:
               
Change in restricted cash
    1,000       -  
Purchase of property and equipment
    (3,860 )     (738 )
Maturities or sale of marketable securities
    10,207       559  
Business acquisitions, net of cash acquired
    (1,000 )     (2,613 )
Proceeds from sales of intangible assets, net
    1,040       172  
Purchase of  intangible assets
    (122 )     (106 )
Net cash provided by (used in) investing activities
    7,265       (2,726 )
Cash flows from financing activities:
               
Proceeds from issuance of common stock
    252       259  
Repurchase of common stock
    (118 )     (3,195 )
Net cash provided by (used in) financing activities
    134       (2,936 )
Effect of exchange rate changes on cash and cash equivalents
    (4 )     -  
Net decrease in cash and cash equivalents
    (10,968 )     (15,383 )
Cash and cash equivalents, beginning of period
    28,943       40,511  
Cash and cash equivalents, end of period
  $ 17,975     $ 25,128  

The accompanying notes are an integral part of these condensed consolidated financial statements.

 
5

 

 
GEEKNET, INC.

(unaudited)

1. 
Basis of Presentation

Overview
Geeknet, Inc. (“Geeknet” or the “Company”), is an online network for the global geek community which is comprised of technology professionals, technology enthusiasts and general consumers of technology-oriented goods, services and media.  The Company’s audience of technology professionals and technology enthusiasts relies on its web sites — SourceForge, and freshmeat — to create, improve, compare and distribute Open Source software, on Slashdot to peer-produce and peer-moderate technology news and discussion and on Geek.com for technology news and resources.  The Company’s wholly-owned subsidiary, ThinkGeek, Inc., sells geek-themed retail products to these communities through its ThinkGeek web site.

Geeknet was incorporated in California in January 1995 and reincorporated in Delaware in December 1999.  From the date of its incorporation through October 2001, the Company sold Linux-based hardware systems and services under the name VA Linux Systems, Inc.  In December 2001, the Company changed its name to VA Software Corporation to reflect its decision to pursue Online Media, E-commerce, Software and Online Images businesses.  In December 2005, the Company sold its Online Images business to WebMediaBrands Inc. and in April 2007, the Company sold its software business to CollabNet, Inc. (“CollabNet”).  On May 24, 2007 the Company changed its name to SourceForge, Inc. and in November 2009 changed its name to Geeknet, Inc. On August 5, 2010, the Company changed its ticker symbol to GKNT.

The interim financial information presented in this Form 10-Q is not audited and is not necessarily indicative of the Company’s future consolidated financial position, results of operations or cash flows.  The accompanying condensed consolidated balance sheet as of December 31, 2009 has been derived from audited financial statements included on Form 10-K, and the interim unaudited condensed consolidated financial statements contained in this Form 10-Q have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) and on the same basis as the annual financial statements.  Certain information and footnote disclosures normally included in consolidated financial statements prepared in accordance with generally accepted accounting principles in the United States of America have been condensed or omitted in accordance with such rules and regulations.  In the opinion of management, all adjustments, consisting of normal recurring adjustments, necessary to present fairly the Company’s financial position as of September 30, 2010, its results of operations for the three and nine months ended September 30, 2010 and September 30, 2009 and its cash flows for the nine months ended September 30, 2010 and September 30, 2009 have been made.  These financial statements should be read in conjunction with the Company’s audited financial statements and notes thereto for the fiscal year ended December 31, 2009, included in the Company’s Annual Report on Form 10-K filed with the SEC.

2.
Summary of Significant Accounting Policies

Except as discussed below, there have been no significant changes to the Company’s critical accounting estimates during the three and nine months ended September 30, 2010 as compared to what was previously disclosed in the Notes to Consolidated Financial Statements included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2009.

Adopted Accounting Pronouncements
In January 2010, the Financial Accounting Standards Board (“FASB”) issued a new standard, Improving Disclosures About Fair Value Measurements, which requires reporting entities to make new disclosures about recurring or nonrecurring fair-value measurements including significant transfers into and out of Level 1 and Level 2 fair-value measurements and information on purchases, sales, issuances, and settlements on a gross basis in the reconciliation of Level 3 fair- value measurements. This standard is effective for the Company’s 2010 calendar year reporting, except for Level 3 reconciliation disclosures which are effective for the Company’s 2011 calendar year reporting. The Company has no additional disclosures arising from the adoption of this standard.

 
6

 

 
Recent Accounting Pronouncements
 In September 2009, the FASB issued an update to the existing multiple-element revenue arrangements guidance. The revised guidance primarily provides two significant changes: 1) eliminates the need for objective and reliable evidence of the fair value for the undelivered element in order for a delivered item to be treated as a separate unit of accounting, and 2) eliminates the residual method to allocate the arrangement consideration. In addition, the guidance also expands the disclosure requirements for revenue recognition. This update will be effective for the Company’s first quarterly reporting period of 2011, with early adoption permitted provided that the revised guidance is retroactively applied to the beginning of the year of adoption. The Company does not expect that the adoption of this accounting update will have a material impact on its results of operations or its consolidated financial statements.

Use of Estimates in Preparation of Consolidated Financial Statements
The preparation of the Company’s consolidated financial statements and related notes requires the Company to make estimates, which include judgments and assumptions that affect the reported amounts of assets, liabilities, revenue and expenses, and related disclosure of contingent assets and liabilities.  The Company has based its estimates on historical experience and on various assumptions that are believed to be reasonable under the circumstances and the Company evaluates its estimates on a regular basis and makes changes accordingly.  Historically, the Company’s estimates relative to its critical accounting estimates have not differed materially from actual results, however actual results may differ from these estimates under different conditions.

A critical accounting estimate is based on judgments and assumptions about matters that are highly uncertain at the time the estimate is made.  Different estimates that reasonably could have been used, or changes in accounting estimates, could materially impact the financial statements.

Principles of Consolidation
The interim financial information presented in this Quarterly Report on Form 10-Q includes the accounts of Geeknet and its wholly-owned subsidiaries.  All significant intercompany accounts and transactions have been eliminated in consolidation.  At September 30, 2010, the Company owned approximately 9% of CollabNet consisting of CollabNet’s Series C-1 preferred stock.  As the Company holds less than 20% of the voting stock of CollabNet and does not otherwise exercise significant influence over it, the investment is accounted for under the cost method.  CollabNet is a developer of software used in collaborative software development.

The Company had no related-party revenue from CollabNet for the three and nine months ended September 30, 2010.  Related-party revenue associated with CollabNet was $0.1 million and $0.5 million for the three and nine months ended September 30, 2009.

Foreign Currency Translation
The Company has wholly-owned foreign subsidiaries in the United Kingdom and Belgium.  The functional currency of these foreign subsidiaries is the local country’s currency, which is the primary currency in which the subsidiary generates and expends cash.  The Company translates the financial statements of consolidated entities whose functional currency is not the U.S. dollar into U.S. dollars.  Assets and liabilities are translated at exchange rates prevailing at the financial statement date and income and expenses are translated using the average exchange rate for the period.  Gains and losses resulting from translation and the effect of exchange rate changes on intercompany transactions of a long term nature are reported in other comprehensive income as a component of stockholders’ equity.  As of September 30, 2010, the Company did not hold any foreign currency derivative instruments.

Segment and Geographic Information
Operating segments are identified as components of an enterprise about which separate discrete financial information is available for evaluation by the chief operating decision-maker, or decision-making group, in making decisions about how to allocate resources and assess performance.  The Company’s chief decision-making group is the Chief Executive Officer and the executive team.  The Company currently operates as two reportable business segments:  Media and E-commerce.

The Company markets its products in the United States through its direct sales force and its online web properties and with respect to international Media sales, through its subsidiary in the United Kingdom and representatives in Europe, Australia and Asia.  Revenue for the three and nine months ended September 30, 2010 and September 30, 2009, respectively, was generated primarily from sales to customers in the United States.

 
7

 
 
Cash and Cash Equivalents
The Company considers all highly-liquid investments with an original maturity of three months or less to be cash equivalents.  Cash and cash equivalents consist principally of cash deposited in money market and checking accounts.

Investments
Investments in highly-liquid financial instruments with remaining maturities greater than three months and less than one year are classified as short-term investments.  Financial instruments with remaining maturities greater than one year are classified as long-term investments.

Marketable securities classified as available-for-sale are reported at market value, with net unrealized gains or losses recorded in accumulated other comprehensive income (loss), a separate component of stockholders' equity, until realized.  Realized gains and losses on investments are computed based upon specific identification and are included in interest and other income (expense), net.  Investments designated as trading securities are stated at fair value, with gains or losses resulting from changes in fair value recognized currently in earnings.  Non-marketable equity securities are accounted for at historical cost.

Other-Than-Temporary Impairment.  
All of the Company’s available-for-sale investments and non-marketable equity securities are subject to a periodic impairment review.  Investments are considered to be impaired when a decline in fair value is judged to be other-than-temporary.  This determination requires significant judgment.  For publicly-traded investments, impairment is determined based upon the specific facts and circumstances present at the time, including a review of historical closing prices, general market conditions and the Company’s intent and ability to hold the investment for a period of time sufficient to allow for recovery.  For non-marketable equity securities, the impairment analysis requires the identification of events or circumstances that would likely have a significant adverse effect on the fair value of the investment, including revenue and earnings trends, overall business prospects and general market conditions in the investees’ industry or geographic area.  Investments identified as having an indicator of impairment are subject to further analysis to determine if the investment is other-than-temporarily impaired, in which case the investment is written down to its impaired value.  In March 2009, the Company recorded an impairment loss of $4.6 million related to its investment in CollabNet, which is included in interest and other income (expense), net.

Inventories
Inventories related to the Company’s E-commerce business consist solely of finished goods that are valued at the lower of cost or market using the average cost method.  Provisions, when required, are made to reduce excess and obsolete inventories to their estimated net realizable values.

Property and Equipment
Property and equipment are stated at cost and are depreciated using the straight-line method over the estimated useful lives of the assets.  Leasehold improvements are amortized over the lesser of the estimated useful lives or the corresponding lease term.

Goodwill and Intangibles
Intangible assets are amortized on a straight-line basis over their estimated lives of three to five years.  The Company continually evaluates whether events or circumstances have occurred that indicate the remaining estimated useful lives of these intangible assets may not be recoverable.  When events or circumstances indicate that the goodwill and intangible assets should be evaluated for possible impairment, the Company uses an estimate of the related business segment's undiscounted net income over the remaining useful life of the intangible assets in measuring whether they are recoverable.  No events or circumstances occurred that would indicate a possible impairment in the carrying value of intangible assets at September 30, 2010. The Company will test goodwill and intangible assets for impairment on December 31, the last day of the Company’s fiscal year.

 
8

 
 
Goodwill and intangible assets are as follows (in thousands):

   
September 30, 2010
 
   
Gross
   
Accumulated
   
Net
 
   
asset
   
amortization
   
asset
 
Goodwill
  $ 62,291     $ (60,362 )   $ 1,929  
                         
Identified intangible assets:
                       
Domain and trade names
    6,922       (6,074 )     848  
Purchased technology
    2,535       (2,535 )     -  
      9,457       (8,609 )     848  
Total goodwill and identified intangible assets
  $ 71,748     $ (68,971 )   $ 2,777  
 
 
   
December 31, 2009
 
   
Gross
   
Accumulated
   
Net
 
   
asset
   
amortization
   
asset
 
Goodwill
  $ 62,032     $ (60,362 )   $ 1,670  
                         
Identified intangible assets:
                       
Domain and trade names
    6,059       (5,946 )     113  
Purchased technology
    3,492       (2,721 )     771  
      9,551       (8,667 )     884  
Total goodwill and identified intangible assets
  $ 71,583     $ (69,029 )   $ 2,554  

The future amortization expense of identified intangibles is as follows (in thousands):

Year ending December 31,
 
Amount
 
2010
  $ 83  
2011
    330  
2012
    316  
2013
    119  
    $ 848  

Revenue Recognition
The Company recognizes revenue as follows:

Media Revenue
Media revenue is derived primarily from advertising on the Company’s various web sites or from lead generation information provided to the customer.  Advertisements include various forms of rich media and banner advertising, text links and sponsorships, while lead generation information utilizes advertising and other methods to deliver leads to a customer.  The Company recognizes Media advertising revenue, over the contractual campaign period, as advertisements are displayed and recognizes lead generation revenue as leads are delivered to the customer, provided that persuasive evidence of an arrangement exists, no significant obligations remain, the fee is fixed or determinable, and collection of the receivable is reasonably assured.  The Company’s obligations may include guarantees of a minimum number of impressions (the number of times that an advertisement is viewed by visitors to the Company’s web sites).  To the extent that minimum guaranteed impressions are not delivered in the specified time frame, the Company does not recognize the corresponding revenue until the guaranteed impressions are delivered.  Traffic to the Company’s Media web sites is seasonal, with relatively lower levels of traffic experienced during the summer months of the northern hemisphere.

 
9

 

 
E-commerce Revenue
E-commerce revenue is derived from the online sale of consumer goods.  The Company recognizes E-commerce revenue from product sales when persuasive evidence of an arrangement exists, delivery has occurred, the sale price is fixed or determinable, and collectability is reasonably assured.  The Company generally recognizes E-commerce revenue when products are shipped and title transfers to the customer.  The Company grants customers a limited right to return E-commerce products. No reserve for returns was recorded at September 30, 2010. The Company recorded a returns reserve of $0.3 million at December 31, 2009.

The Company’s E-commerce business is highly seasonal, reflecting the general pattern associated with the retail industry of peak sales and earnings during the calendar year-end holiday shopping season.  A substantial portion of the Company’s E-commerce revenue has occurred in the Company’s fourth calendar quarter which begins on October 1 and ends on December 31.  The Company’s E-commerce revenue in a particular period is not necessarily indicative of future E-commerce revenue for a subsequent quarter or the full year.

Concentrations of Credit Risk and Significant Customers
The Company’s investments are held with two reputable financial institutions; both institutions are headquartered in the United States.  The Company’s investment policy limits the amount of risk exposure.  Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of cash and trade receivables.  The Company provides credit, in the normal course of business, to a number of companies and performs ongoing credit evaluations of its customers.  The credit risk in the Company’s trade receivables is substantially mitigated by its credit evaluation process and reasonably short collection terms.  The Company maintains reserves for potential credit losses, if any, and such losses have been consistent with management’s expectations.  As of September 30, 2010, no customer accounted for more than 10% of the Company’s gross accounts receivable.  As of December 31, 2009, one advertising agency accounted for 10.5% of gross accounts receivable.

For the three months ended September 30, 2010 and September 30, 2009, no one customer represented more than 10% of revenue.  For the nine months ended September 30, 2010, no one customer represented more than 10% of revenue while Google Inc. represented 10.0% of revenue for the nine months ended September 30, 2009.

3.
Composition of Certain Balance Sheet Components

Property and equipment, net, consist of the following (in thousands):

 
 
September 30,
   
December 31,
 
   
2010
   
2009
 
Computer and office equipment (useful lives of 2 to 4 years)
  $ 5,566     $ 5,475  
Distribution equipment (useful lives of 5 years)
    3,388       -  
Furniture and fixtures (useful lives of 2 to 4 years)
    226       210  
Leasehold improvements (useful lives of lesser of estimated life or lease term)
    126       93  
Software (useful lives of  2 to 5 years)
    562       390  
Total property and equipment
    9,868       6,168  
Less: Accumulated depreciation and amortization
    (4,920 )     (3,599 )
Property and equipment, net
  $ 4,948     $ 2,569  
 
 
10

 

 
Other long-term assets consist of the following (in thousands):

   
September 30,
   
December 31,
 
   
2010
   
2009
 
Equity investment
  $ 1,979     $ 1,979  
Goodwill
    1,929       1,670  
Intangible assets, net
    848       884  
Note receivable
    711       -  
Other
    489       555  
Other long-term assets
  $ 5,956     $ 5,088  
 
Accrued liabilities and other consist of the following (in thousands):
 
   
September 30,
   
December 31,
 
   
2010
   
2009
 
Accrued employee compensation and benefits
  $ 1,989     $ 2,386  
Other accrued liabilities
    623       1,468  
Accrued liabilities and other
  $ 2,612     $ 3,854  
 
4.
Investments

The Company classifies its investments as available-for-sale or trading at the time they are acquired and reports them at fair value with net unrealized gains or losses reported, net of tax, using the specific identification method as other comprehensive gain or loss in stockholders’ equity or other income in the statement of operations.  See Note 5 – Fair Value Measurements.

The Company’s cash, cash equivalents and investments consist of the following (in thousands):

   
September 30, 2010
   
December 31, 2009
 
               
Estimated
               
Estimated
 
   
Adjusted
Cost
   
Unrealized
Loss
   
Fair
Value
   
Adjusted
Cost
   
Unrealized
Loss
   
Fair
Value
 
Cash and cash equivalents:
                                   
Cash
  $ 3,214     $ -     $ 3,214     $ 6,000     $ -     $ 6,000  
Money market funds
    14,761       -       14,761       22,943       -       22,943  
Total cash and cash equivalents
  $ 17,975     $ -     $ 17,975     $ 28,943     $ -     $ 28,943  
                                                 
Short-term investments:
                                               
Corporate securities
    8       -       8       8       -       8  
Government securities
    -       -       -       10,750       (1,350 )     9,400  
Total short-term investments
  $ 8     $ -     $ 8     $ 10,758     $ (1,350 )   $ 9,408  
                                                 
Restricted cash
  $ -     $ -     $ -     $ 1,000     $ -     $ 1,000  

In June 2010, the Company exercised its right to require UBS AG (“UBS”) to repurchase its Auction Rate Securities at par value ("ARS Right").  In conjunction with the completion of the Company's facility lease in May 2010, the associated $1 million letter of credit was canceled and the cash restriction was released.

 
11

 
  
5.
Fair Value Measurements

The Company measures certain financial assets including cash equivalents, trading securities and notes receivable at their fair value. The fair value of these financial assets was determined based on three levels of inputs, of which the first two are considered observable and the last unobservable, as follows:

Level 1 - Quoted prices in active markets for identical assets or liabilities.

Level 2 - Inputs other than Level 1 that are observable, either directly or indirectly, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3 - Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

The following table represents the Company’s fair value hierarchy for its financial assets as of September 30, 2010 (in thousands):

   
Fair Value Measurements at Reporting Date Using
 
   
Level 1
   
Level 2
   
Level 3
   
Total
 
Money market fund deposits
  $ 14,761     $ -     $ -     $ 14,761  
Corporate debt
    -       -       8       8  
                                 
Total
  $ 14,761     $ -     $ 8     $ 14,769  
                                 
Amounts included in:
                               
Cash and cash equivalents
  $ 14,761     $ -     $ -     $ 14,761  
Short-term investments
    -       -       8       8  
                                 
Total
  $ 14,761     $ -     $ 8     $ 14,769  


The following table provides a reconciliation of the beginning and ending balances for the assets measured at fair value using significant unobservable inputs (Level 3) (in thousands):

   
ARS
   
ARS Right
   
Other
 
Balance at December 31, 2009
  $ 9,400     $ 1,350     $ 8  
Gain on other current assets
    -       (807 )     -  
Loss on investments
    807       -       -  
Sales/Maturities of assets
    (10,207 )     (543 )     -  
                         
Balance at September 30, 2010
  $ -     $ -     $ 8  
 
During the nine months ended September 30, 2010, the Company sold its auction-rate securities with a par value of $10.8 million to UBS at par value.
 
12

 
6. 
Restructuring Costs
 
In October 2007, the Company relocated its corporate headquarters to Mountain View, California.  In conjunction with this relocation, the Company recorded a restructuring charge of $2.2 million for the remaining facility space and leasehold improvements at its former corporate headquarters located in Fremont, California.  In conjunction with the sale of its Software business in April 2007, the Company accrued a restructuring charge of $0.6 million for the excess facility space used in the operation of its Software business, which was included in the gain on disposal of discontinued operations.  In fiscal 2001 and 2002, the Company adopted plans to exit its hardware systems and hardware-related software engineering and professional services businesses, as well as exit a sublease agreement and to reduce its general and administrative overhead costs. In May 2010, the Company completed its payments under the facility lease.  The $0.1 million restructuring gain during the nine months ended September 30, 2010 relates primarily to proceeds from the sale of office furniture at the facility.  In conjunction with the completion of the lease, the $1 million letter of credit was cancelled and the cash restriction was removed.

Below is a summary of the changes to the restructuring liability (in thousands):

   
Balance at
Beginning of
Period
   
Cash
Payments
   
Other
   
Restructuring
Charges
   
Balance at
End of
Period
 
                               
For the nine months ended September 30, 2010
  $ 1,238     $ (1,141 )   $ 4     $ (101 )   $ -  

7. 
Computation of Per Share Amounts
 
Basic earnings per common share is computed using the weighted-average number of common shares outstanding (adjusted for treasury stock and common stock subject to repurchase activity) during the period.  Diluted earnings per common share is computed using the weighted-average number of common and dilutive common equivalent shares outstanding during the period.  Common equivalent shares are anti-dilutive when their conversion would increase earnings per share.  Dilutive common equivalent shares consist primarily of stock options and restricted stock awards.
 
Employee equity share options, nonvested shares, and similar equity instruments granted by the Company are treated as potential common shares outstanding in computing diluted earnings per share.  Diluted shares outstanding would include the dilutive effect of in-the-money options, calculated based on the average share price for each period using the treasury stock method, had there been any during the period.  Under the treasury stock method, the amount the employee (or purchaser of the written call options) must pay for exercising stock options, the amount of compensation cost for future service that the Company has not yet recognized, and the amount of tax benefits that would be recorded in additional paid-in capital when the award becomes deductible are assumed to be used to repurchase shares.  Additionally, under the treasury stock method the amount the purchaser of the written call options must pay for exercising stock options is assumed to be used to repurchase shares.

The following table presents the calculation of basic and diluted earnings per share (in thousands, except per share data):

   
Three Months Ended September 30,
   
Nine Months Ended September 30,
 
   
2010
   
2009
   
2010
   
2009
 
                         
Net loss
  $ (3,850 )   $ (4,537 )   $ (9,177 )   $ (15,549 )
                                 
Weighted average shares - basic and diluted
    60,464       59,909       60,295       61,042  
                                 
Net loss per share:
                               
Basic and diluted
  $ (0.06 )   $ (0.08 )   $ (0.15 )   $ (0.25 )
 
 
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The following potential common shares have been excluded from the calculation of diluted earnings per share for all periods presented because they are anti-dilutive (in thousands):

   
Three Months Ended September 30,
   
Nine Months Ended September 30,
 
   
2010
   
2009
   
2010
   
2009
 
Anti-dilutive securities:
                       
Options to purchase common stock
    6,048       6,512       5,672       6,411  
Unvested restricted stock purchase rights
    28       147       -       356  
Total
    6,076       6,659       5,672       6,767  

8.
Comprehensive Loss

Comprehensive loss is comprised of net loss and other non-owner changes in stockholders’ equity, including foreign currency translation adjustments and unrealized gains or losses on available-for-sale marketable securities.  The following table presents the components of comprehensive loss (in thousands):

   
Three Months Ended September 30,
   
Nine Months Ended September 30,
 
   
2010
   
2009
   
2010
   
2009
 
Net loss
  $ (3,850 )   $ (4,537 )   $ (9,177 )   $ (15,549 )
Unrealized gain on marketable securities and  investments
    -       -       -       4  
Foreign currency translation adjustment
    2       -       (4 )     -  
Comprehensive loss
  $ (3,848 )   $ (4,537 )   $ (9,181 )   $ (15,545 )
 
9.
Stockholders’ Equity and Stock-Based Compensation

Stock Split
On October 14, 2010, the shareholders approved amendments to the Amended and Restated Certificate of Incorporation which would amend the Company's Amended and Restated Certificate of Incorporation to effect a one-for-ten reverse stock split of all outstanding shares of common stock, reduce the total number of shares of common stock the Company is authorized to issue to 25,000,000 and reduce the total number of shares of preferred stock that the Company is authorized to issue to 1,000,000.  This stock split is expected to become effective in November 2010. Upon the effectiveness of the reverse stock split, every ten shares of the Company's common stock outstanding will be combined into one share of common stock. The total number of shares of common stock outstanding will be reduced from approximately 62.5 million shares to approximately 6.3 million shares and the number of authorized shares of common stock will be reduced from 250 million shares to 25 million shares. The reverse split will not affect the Company's equity, nor will it affect the Company’s market capitalization. However, as a result of the reverse stock split, the Company’s previously reported earnings per share amounts will increase by a magnitude of ten as a result of the reverse split.  All share and per share amounts in these notes to unaudited condensed consolidated financial statements are presented on a pre-split basis.

Stock option plans
In December 2007, the Company’s stockholders approved the 2007 Equity Incentive Plan (“2007 Plan”).  The 2007 Plan replaced the Company’s 1998 Stock Plan (the “1998 Plan”) and the 1999 Director Option Plan (the “Directors’ Plan”), which are collectively referred to as the “Equity Plans”.  The Equity Plans will continue to govern awards previously granted under each respective plan.  There were initially 5,250,000 shares of common stock reserved for issuance under the 2007 Plan, subject to increase for stock options or awards previously issued under the Equity Plans which expire or are cancelled.  At September 30, 2010, a total of 3,127,036 shares of common stock were available for issuance under the 2007 Plan.  The 2007 Plan provides that each share award granted with an exercise price less than the fair market value on the date of grant will be counted as two shares towards the shares reserved and each such share award forfeited or repurchased by the Company will increase the shares reserved by two shares.


 
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Under the 2007 Plan, the Board of Directors may grant to employees, consultants and directors an option to purchase shares of the Company’s Common Stock and/or awards of the Company’s common stock at terms and prices determined by the Board of Directors.  The Board of Directors approved that each non-employee director who has been a member of the Board of Directors for at least nine months prior to the date of the annual stockholders’ meeting will be granted a right to purchase 10,000 restricted shares at $0.001 per share at such annual stockholders’ meeting.  The restricted shares will vest 50 percent immediately and the remaining 50 percent on the one year anniversary of the grant.

The 2007 Plan will terminate in 2017.  Options granted under the 2007 Plan must be issued at a price equal to at least the fair market value of the Company’s common stock at the date of grant.  All vested options granted under the 2007 Plan may be exercised at any time within 10 years of the date of grant or within 90 days of termination of employment, or such other time as may be provided in the stock option agreement, and vest over a vesting schedule determined by the Board of Directors.  The Company’s policy is to issue new shares upon exercise of options under the 2007 Plan.

The following table summarizes option and restricted stock purchase rights activities from December 31, 2008 through September 30, 2010:

               
Stock Options Outstanding
 
   
Available
for Grant
   
Restricted
Stock 
Outstanding
   
Number
Outstanding
   
Weighted-
Average
Exercise
Price per
Share
   
Weighted-
Average
Remaining
Contractual
Term
   
Aggregate
Intrinsic
Value 
($ 000's)
 
Balance at December 31, 2008
    1,905,725       866,664       8,650,821     $ 2.91       6.27     $ 611  
Granted
    (1,977,050 )     49,000       1,879,050     $ 1.21                  
Exercised
    -       -       (205,196 )   $ 1.26                  
Restricted stock  released
    -       (426,505 )     -     $ -                  
Restricted stock repurchased
    153,332       (76,666 )     -     $ -                  
Cancelled
    3,027,628       -       (3,067,462 )   $ 3.92                  
                                                 
Balance at December 31, 2009
    3,109,635       412,493       7,257,213     $ 2.09       7.58     $ 1,291  
Granted
    (2,864,750 )     74,000       2,716,750     $ 1.47                  
Exercised
    -       -       (207,235 )   $ 1.21                  
Restricted stock released
    -       (332,330 )     -     $ -                  
Restricted stock repurchased
    140,996       (70,498 )     -     $ -                  
Cancelled
    2,741,155       -       (2,769,577 )   $ 1.47                  
                                                 
Balance at September 30, 2010
    3,127,036       83,665       6,997,151     $ 1.77       4.78     $ 4,414  
Exercisable at September 30, 2010
                    4,660,165     $ 1.95       2.57     $ 3,022  
 
 
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Stock Based Compensation Expense

The following table summarizes employee stock-based compensation expense resulting from stock options and stock purchase rights (in thousands):
 
   
Three Months Ended September 30,
   
Nine Months Ended September 30,
 
   
2010
   
2009
   
2010
   
2009
 
Included in cost of revenue:
                       
Media cost of revenue
  $ (1 )   $ 73     $ 98     $ 191  
E-commerce cost of revenue
    15       19       73       55  
Total included in cost of revenue
    14       92       171       246  
Included in operating expenses:
                               
Sales and marketing
    46       109       396       370  
Research and development
    61       103       246       267  
General and administrative
    400       397       1,138       1,126  
Total included in operating expenses
    507       609       1,780       1,763  
                                 
Total stock-based compensation expense
  $ 521     $ 701     $ 1,951     $ 2,009  
 
During the three months ended September 30, 2010, the Company accelerated the vesting of certain executives’ stock options as provided by their settlement agreement.  This acceleration was accounted for as an option modification and the expense of $0.4 million is included in stock-based compensation expense.

The fair value of the option grants has been calculated on the date of grant using the Black-Scholes option pricing model.  The expected life for the three and nine months ended September 30, 2010 and September 30, 2009 was based on historical settlement patterns.  Expected volatility was based on historical implied volatility in the Company’s stock.  The interest rate for periods within the contractual life of the award is based on the U.S. Treasury yield curve in effect at the time of grant.  The following table summarizes the weighted-average assumptions for stock options granted:

   
Three Months Ended September 30,
   
Nine Months Ended September 30,
 
   
2010
   
2009
   
2010
   
2009
 
Expected life (years)
    5.55       5.84       5.80       5.82  
Risk-free interest rate
    1.84 %     2.84 %     2.51 %     2.86 %
Volatility
    62.9 %     65.0 %     62.8 %     66.0 %
Dividend yield
 
None
   
None
   
None
   
None
 
Weighted-average fair value at grant date
  $ 0.76     $ 0.72     $ 0.86     $ 0.74  
 
As stock-based compensation expense recognized in the Condensed Consolidated Statement of Operations for the three and nine months ended September 30, 2010 and September 30, 2009 is based on awards ultimately expected to vest, it has been reduced for estimated forfeitures based on historical experience.

10. 
Acquisitions

Geek.com
In May 2010, the Company acquired Geek.com for $1.0 million in cash.  Geek.com is an online technology resource and community for technology enthusiasts and professionals.  Geek.com is an important addition to the Geeknet network of owned and operated web sites. It expands traffic and provides a platform to penetrate Geeknet's mainstream consumer advertising categories. Adding Geek.com to the Geeknet network further demonstrates the Company's commitment to the global geek community.

The Company allocated the $1.0 million purchase price to the intangible assets acquired based on their estimated fair values.  The excess purchase price over those fair values was recorded as goodwill. In determining the purchase price, the Company considered the audience and traffic patterns of Geek.com and the opportunity for the Company to monetize Geek.com through its direct and indirect sales channels as well as through its E-commerce business.

 
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The fair values assigned to intangible assets acquired were based on management estimates and assumptions, including third-party valuations that use established valuation techniques appropriate for internet domains and web sites.  The fair value of the domain name and web site was estimated by applying the cost approach.  This fair value measurement is based on significant inputs that are not observable in the market and thus represents a Level 3 measurement.  Key assumptions include the estimated costs to develop the web site.  The purchase price was allocated as follows (in thousands):
 
Identified intangible assets
  $ 746  
Goodwill
    254  
    $ 1,000  

The identified intangible assets are comprised of Geek.com's domain name and have a useful life of three years.

On a pro-forma basis the revenue and net loss of the combined entity had the acquisition date been January 1, 2009 or January 1, 2010 are as follows (in thousands):

   
Revenue
   
Net loss
 
January 1, 2010 to September 30, 2010
    44,798       (9,164 )
January 1, 2009 to December 31, 2009
    65,891       (13,903 )

Ohloh Corporation
In June 2009, the Company acquired Ohloh Corporation (“Ohloh”) for $2.6 million in cash.  Visitors to Ohloh's web site, Ohloh.net, supply data about open source projects and developers.  Ohloh augmented this user-contributed data with data gathered from its web-crawling technology.  The Company used Ohloh's database of open source software and developers to enhance its understanding of the Open Source Software (“OSS”) community and generated additional revenue from advertisers who used Ohloh’s data to reach their desired audience.  The acquisition of Ohloh was intended to enhance the Company’s position in and reach into the OSS community.

The Company allocated the purchase price to the tangible and intangible assets acquired and liabilities assumed, based on their estimated fair values.  The excess purchase price over those fair values was recorded as goodwill.  The acquisition provided the Company with a web crawling technology, including the data collected, its team of engineers and equipment to operate the business.

The fair values assigned to tangible and intangible assets acquired and liabilities assumed are based on management estimates and assumptions, including third-party valuations that use established valuation techniques appropriate for the high-technology industry.  The fair value of the developed technology was estimated by applying the income approach and a market approach.  This fair value measurement is based on significant inputs that are not observable in the market and thus represents a Level 3 measurement.  Key assumptions include the expected cash flows to be generated from this developed technology over its remaining life and the discount rate of 35 percent.  The purchase price was allocated as follows (in thousands):

Financial assets
  $ 5  
Equipment
    23  
Identified intangible assets
    958  
Financial liabilities
    (43 )
Total identifiable net assets
    943  
Goodwill
    1,670  
    $ 2,613  

The $1.0 million of identified intangible assets were allocated to developed technology, which was being amortized over a three year useful life.
 
 
17

 

On September 30, 2010, the Company sold the Ohloh website, including the developed technology and related equipment required to operate the website to Black Duck for consideration of $1.3 million in cash and a convertible promissory note in the principal amount of $1.3 million, bearing annual interest at 3.25 percent and due on September 30, 2013.  A portion of the cash, $0.3 million, was deposited in an escrow account to secure certain representations, warranties and covenants made by the Company to Black Duck.  The escrow funds, less any claims, will be released to Geeknet as follows: (1) 25% on October 31, 2010, (2) 25% on November 30, 2010, (3) and the remaining 50% on September 30, 2011.  The sale of the Ohloh website resulted in a $1.4 million gain, which is included in the Gain (loss) on sale of asset.

The note receivable is subordinate to existing Black Duck debt, is secured by Black Duck assets, other than those securing Black Duck's senior debt, and is convertible into common or preferred stock in the event of a future financing activity, or acquisition of Black Duck.    The Company valued the note receivable at $0.7 million using a discounted cash flow model based on interest rates of similar instruments adjusted for the credit, liquidity and security premiums on the note, and the timing and amount of expected cash flows.
  
11. 
Segment and Geographic Information

The Company’s operating segments are significant strategic business units that offer different products and services.  The Company has two operating segments:  Media and E-commerce.

The Company’s Media segment consists of web sites serving technology professionals and technology enthusiasts and the Company’s E-commerce segment provides online sales of a variety of retail products of interest to these communities and general consumers.  The Company’s websites that comprise the Media segment include: SourceForge, Slashdot, Geek.com, and freshmeat.

(in thousands)
 
Media
   
E-commerce
   
Other
   
Total
Company
 
Three Months Ended September 30, 2010
                       
Revenue from external customers
  $ 4,067     $ 10,646     $ -     $ 14,713  
Cost of revenue
  $ 1,774     $ 10,178     $ -     $ 11,952  
Gross margin
  $ 2,293     $ 468     $ -     $ 2,761  
Loss from operations
  $ (1,346 )   $ (2,553 )   $ -     $ (3,899 )
Depreciation and amortization
  $ 547     $ 129     $ -     $ 676  
Three Months Ended September 30, 2009
                               
Revenue from external customers
  $ 3,683     $ 7,104     $ -     $ 10,787  
Cost of revenue
  $ 1,630     $ 6,053     $ -     $ 7,683  
Gross margin
  $ 2,053     $ 1,051     $ -     $ 3,104  
Loss from operations
  $ (3,632 )   $ (407 )   $ (523 )   $ (4,562 )
Depreciation and amortization
  $ 445     $ 34     $ -     $ 479  
Nine Months Ended September 30, 2010
                               
Revenue from external customers
  $ 13,113     $ 31,588     $ -     $ 44,701  
Cost of revenue
  $ 5,386     $ 27,788     $ -     $ 33,174  
Gross margin
  $ 7,727     $ 3,800     $ -     $ 11,527  
Loss from operations
  $ (5,498 )   $ (3,786 )   $ -     $ (9,284 )
Depreciation and amortization
  $ 1,517     $ 248     $ -     $ 1,765  
Nine Months Ended September 30, 2009
                               
Revenue from external customers
  $ 11,801     $ 21,142     $ -     $ 32,943  
Cost of revenue
  $ 5,255     $ 17,815     $ -     $ 23,070  
Gross margin
  $ 6,546     $ 3,327     $ -     $ 9,873  
Loss from operations
  $ (9,064 )   $ (521 )   $ (523 )   $ (10,108 )
Depreciation and amortization
  $ 1,539     $ 98     $ -     $ 1,637  

During the time period covered by the table above, the Company marketed its Media products in the United States through its direct sales force, its E-commerce products through its online web site and with respect to international Media sales, through its subsidiary in the United Kingdom and representatives based in the Europe, Australia and Asia. 

 
18

 
  
12.
Litigation

In January 2001, the Company, two of its former officers, and Credit Suisse First Boston, the lead underwriter in the Company's initial public offering ("IPO"), were named as defendants in a shareholder lawsuit filed in the United States District Court for the Southern District of New York, later consolidated and captioned In re VA Software Corp. Initial Public Offering Securities Litigation, 01-CV-0242.  The plaintiffs' class action suit seeks unspecified damages on behalf of a purported class of purchasers of the Company's common stock from the time of the Company's initial public offering in December 1999 through December 2000.  Among other things, this complaint alleged that the prospectus pursuant to which shares of common stock were sold in the Company's initial public offering contained certain false and misleading statements or omissions regarding the practices of the Underwriters with respect to their allocation of shares of common stock in these offerings and their receipt of commissions from customers related to such allocations.  Various plaintiffs have filed actions asserting similar allegations concerning the initial public offerings of approximately 300 other issuers.  These various cases were coordinated for pretrial proceedings as In re Initial Public Offering Securities Litigation, 21 MC 92.

In 2002, plaintiffs filed a consolidated amended complaint in the action against the Company, alleging violations of the Securities Act of 1933 and the Securities Exchange Act of 1934.  Defendants in the coordinated proceeding filed motions to dismiss.  In 2003, the Court granted in part and denied in part the motion to dismiss, but declined to dismiss the claims against the Company.  In 2006, an appellate court overturned the certification of classes in six focus cases, which included the Company's case, that were selected by the underwriter defendants and plaintiffs in the coordinated proceedings.  Plaintiffs filed amended master allegations and amended complaints and again moved for class certification in the six focus cases.  Defendants moved to dismiss the amended complaints and opposed class certification.  In 2008, the Court denied the defendants' motion to dismiss the amended complaints.

The parties have reached a global settlement of the litigation.  Under the settlement, the insurers will pay the full amount of settlement share allocated to the Company, the Company will bear no financial liability and  the Company and other defendants will receive complete dismissals from the case.  On October 5, 2009, the Court entered an order certifying a settlement class and granting final approval of the settlement. The Second Circuit Court of Appeals set an October 6, 2010 deadline for filing an appeal and only one objector filed an appeal by such date.  If for any reason the settlement does not become effective and litigation resumes, the Company believes that it has meritorious defenses to plaintiffs' claims and intends to defend the action vigorously.

On October 3, 2007, a purported Geeknet shareholder filed a complaint for violation of Section 16(b) of the Securities Exchange Act of 1934, which prohibits short-swing trading, against the Company's IPO underwriters.  The complaint, Vanessa Simmonds v. Credit Suisse Group, et al. , Case No. C07-1583, in District Court for the Western District of Washington, seeks the recovery of short-swing profits.  The Company is named as a nominal defendant.  No recovery is sought from the Company.  The plaintiff, Vanessa Simmonds, has filed similar lawsuits in the District Court for the Western District of Washington alleging short-swing trading in the stock of 54 other companies. On July 25, 2008, a majority of the named issuer companies, including Geeknet, jointly filed a motion to dismiss plaintiff's claims.  On March 12, 2009, the Court issued an order granting the motion to dismiss and a judgment in the favor of the moving issuers. On October 5, 2010, oral arguments appealing the order were heard by the United States Court of Appeal for the Ninth Circuit.  The Court's ruling is pending.

The Company is subject to various claims and legal actions arising in the ordinary course of business.  The Company reviews all claims and accrues a liability for those matters where it believes that the likelihood that a loss will occur is probable and the amount of loss is reasonably estimable.

13.
Guarantees and Indemnifications

The following is a summary of the Company’s agreements, including Indirect Guarantees of Indebtedness of Others.

 
19

 

 
As permitted under Delaware law, the Company has agreements whereby the Company’s officers and directors are indemnified for certain events or occurrences while the officer or director is, or was, serving at the Company’s request in such capacity. The maximum potential amount of future payments the Company could be required to make under these indemnification agreements is unlimited; however, the Company has obtained director and officer liability insurance designed to limit the Company’s potential exposure and to enable the Company to recover a portion of any future amounts that may be required to be paid. As a result of the Company’s insurance policy coverage, the Company believes the estimated fair value of these indemnification agreements is minimal. Accordingly, the Company has not recorded any  liabilities for these agreements as of September 30, 2010.

The Company enters into standard indemnification agreements with Company’s business partners, subsidiaries or customers, in connection with any patent, copyright or other intellectual property infringement claim by any third party with respect to the Company’s products in the ordinary course of business. Pursuant to these agreements, the Company indemnifies, holds harmless, and agrees to reimburse the indemnified party for losses suffered or incurred by the indemnified party.  The term of these indemnification agreements is generally perpetual. The maximum potential amount of future payments the Company could be required to make under these indemnification agreements is unlimited. To date, the Company has not incurred significant costs to defend any lawsuits or settle claims related to these indemnification agreements. As a result, the Company believes the estimated fair value of these agreements is insignificant. Accordingly, the Company has not recorded any liabilities for these agreements as of September 30, 2010.

In conjunction with the sale of Ohloh to Black Duck, the Company has agreed to indemnify Black Duck for damages arising from the breach of representations or warranty made by the Company.  The indemnification is limited to the $0.3 million, which has been held in an escrow account and Black Duck may not make an indemnification claim until their aggregate losses under the indemnification provisions exceed $0.04 million. The term of the indemnification is through September 30, 2011. The Company believes that it has complied with all of those items for which it has agreed to indemnify Black Duck.  Accordingly, the Company has no liabilities recorded for this indemnification as of September 30, 2010.

14.  Subsequent Event

On October 14, 2010, the shareholders approved amendments to the Amended and Restated Certificate of Incorporation which would amend the Company's Amended and Restated Certificate of Incorporation to effect a one-for-ten reverse stock split of all outstanding shares of common stock, reduce the total number of shares of common stock the Company is authorized to issue to 25,000,000 and reduce the total number of shares of preferred stock that the Company is authorized to issue to 1,000,000.  This stock split is expected to become effective in November 2010.

Item 2.   Management’s Discussion and Analysis of Financial Condition and Results of Operations

Special Note Regarding Forward-Looking Statements

This Quarterly Report on Form 10-Q contains forward-looking statements that involve risks and uncertainties.  Words such as “may,” “could,” “anticipate,” “potential,” “intend,” “expect,” “believe,” “in our view,” and variations of such words and similar expressions, are intended to identify such forward-looking statements, which include, but are not limited to, statements regarding our expectations and beliefs regarding future revenue growth; and sources of revenue; gross margins; financial performance and results of operations; technological trends in, and demand for online advertising; management's strategy, plans and objectives for future operations; our ability to attract and retain highly qualified personnel; our investment in our brand recognition and developing of our web properties; competition, competitors and our ability to compete; liquidity and capital resources; changes in foreign currency exchange rates; the outcome of any litigation to which we are a party; our accounting policies; timing of charges related to our new third party contract-fulfillment and warehouse provider; and sufficiency of our cash resources and investments to meet our operating and working capital requirements.  Actual results may differ materially from those expressed or implied in such forward-looking statements due to various factors, including those set forth in the Risk Factors contained in the section of this Quarterly Report on Form 10-Q entitled "Management's Discussion and Analysis of Financial Condition and Results of Operations."  We undertake no obligation to update the forward-looking statements to reflect events or circumstances occurring after the date of this Quarterly Report on Form 10-Q.

 
20

 

 
Critical Accounting Estimates
 
There have been no significant changes in our critical accounting estimates during the three and nine months ended September 30, 2010 as compared to what was previously disclosed in Management’s Discussion and Analysis of  Financial Condition and Results of Operations included in our Annual Report on Form 10-K for the year ended December 31, 2009.
 
Overview

We are an online network for the global geek community which is comprised of technology professionals, technology enthusiasts and general consumers of technology-oriented goods, services and media.  Our sites include: SourceForge, Slashdot, ThinkGeek, Geek.com and freshmeat.  We provide our audience with content, culture, connections and commerce.

We were incorporated in California in January 1995 and reincorporated in Delaware in December 1999.  From the date of our incorporation through October 2001, we sold Linux-based hardware systems and services under the name VA Linux Systems, Inc.  In December 2001, we changed our name to VA Software Corporation to reflect our decision to pursue Media, E-commerce, Software and Online Images businesses.  In December 2005, we sold our Online Images business to WebMediaBrands Inc. and in April 2007, we sold our software business to CollabNet, Inc. (“CollabNet”).  On May 24, 2007 we changed our name to SourceForge, Inc.  In November 2009, we changed our name to Geeknet, Inc.  In May 2010, we acquired Geek.com, an online information resource and community for technology enthusiasts and professionals. On August 5, 2010, we changed our ticker symbol to GKNT.

Our business consists of two operating segments:  Media and E-commerce.  Our Media segment is comprised of a network of web sites targeted at the global geek community.  Our audience of technology professionals and technology enthusiasts relies on our web sites — SourceForge and freshmeat — to create, improve, compare and distribute Open Source software, on Slashdot to peer-produce and peer-moderate technology news and discussion and on Geek.com for technology news and resources.  Our E-commerce segment sells geek-themed retail products to technology enthusiasts and general consumers through our ThinkGeek web site.

Our Media revenue is derived primarily from advertising products and lead generation delivered on our web properties.  The strategy for our Media business is to focus our marketing effort on supporting our sales organization; enhance monetization of our International visitors; and grow page views by increasing software downloads and improving our web sites.

We believe that targeting business-to-business technology companies and their advertising agencies will enable us to increase our revenue per page.  For the past year we have offered limited lead generation programs to customers.  We provide these programs though third-parties and the revenue we derive from these programs has not been significant.  During the third quarter of 2010, we hired individuals with the experience and capability of providing a greater variety of lead generation programs directly to our customers.  We believe that customers value lead generation programs and that these programs will have the potential to constitute a growing source of future revenue.  We currently have two salespeople in London, who are developing strategies to increase the monetization of our International traffic, and have agreements with representatives in Europe, Australia and Asia to market and sell our advertising products.

We continue to invest in our web properties, primarily SourceForge.  In April 2010 we launched our new Download service on SourceForge.  The downloading of open source projects has always been a part of SourceForge.  Downloads generate a significant amount of traffic and allow us to target highly relevant advertisements to those visitors who visit SourceForge to download software.  The new Download service was intended to be more appealing to a broader group of leaders of free, open source projects.  We also improved our project statistics system, to provide additional information to the engineers who write open source software and use these statistics to develop enhancements to projects.  In July 2010, we launched a series of improvements to our platform for developers of Open Source projects.  These improvements provide a completely redesigned set of tools, including an issue tracker, wiki, source code management, and discussion system. This updated platform also offers flexibility by allowing developers to integrate and use third party tools directly on the platform. We have also enhanced the SourceForge usability and improved site performance.

 
21

 

 
We currently use the following key metrics which are derived from data provided by Google Analytics to measure our Media business:

   
Three Months Ended
 
   
September 30,
2010
   
September 30,
2009
 
             
Unique Visitors per Month (in thousands) (1)(2)
    47,298       35,422  
Visits per Unique Visitor per Month
    1.7       1.8  
Visits per Month (in thousands) (2)
    78,108       62,076  
Pages per Visit
    2.2       2.2  
Page Views per Month (in thousands) (2)
    168,420       136,332  
                 
Revenue per Thousand Pages (RPM)
  $ 8.05     $ 9.00  
Revenue per User (RPU) (3)
  $ 0.34     $ 0.42  


 
(1)
– Unique Visitor is the aggregate average unique visitors for all Media sites during the period presented. This does not consider possible duplicate visitors who may visit more than one of our web sites during the month.
 
(2)
– Per month amounts are the average calculated as the total amount for the period divided by the months in the period.
 
(3)
– Revenue per User (“RPU”) is an annualized amount based on revenue and unique users during the period presented.

 
We believe that a key element of our growth plans is to increase engagement, which is the number of times a visitor visits our web site or how many pages a visitor views during a visit.  Our metrics around engagement per user are an important measure, and we are focused on both growing the number of unique visitors and deepening the average levels of engagement. 

Our E-commerce business strategy is to increase revenue by expanding the range of new and innovative products we sell, including products developed by us, and by attracting increased traffic to our site.  We have recently increased the pace at which we launch new products and target the launch of at least one new product each business day.  We attract traffic to our sites using a variety of traditional online and direct retail marketing channels, direct mail and email to our customers and followers.  We also publish and communicate with our customers and followers using Twitter (twitter.com/thinkgeek) and Facebook (facebook.com/thinkgeek).  In August 2010, we transitioned to a new third-party warehouse provider, located in Lockbourne, Ohio.  We believe that this new warehouse gives us the capability to provide our domestic customers with better delivery times and also expands our order shipping capacity.

Our E-commerce sales continue to be primarily attributable to customers located in the United States of America.

Results of Operations

  The application of accounting standards is central to a company's reported financial position, results of operations and cash flows.  We review our annual and quarterly results, along with key accounting policies, with our audit committee prior to the release of financial results.  We do not use off-balance-sheet arrangements with unconsolidated related parties, nor do we use other forms of off-balance-sheet arrangements such as research and development arrangements.

The following table sets forth our operating results for the periods indicated as a percentage of revenue, represented by selected items from the unaudited condensed consolidated statements of operations.  This table should be read in conjunction with the condensed consolidated financial statements and the accompanying notes included in this Quarterly Report on Form 10-Q.

 
22

 

 
   
Three Months Ended September 30,
   
Nine Months Ended September 30,
 
   
2010
   
2009
   
2010
   
2009
 
Consolidated Statements of Operations Data:
                       
Media revenue
    27.6 %     34.1 %     29.3 %     35.8 %
E-commerce revenue
    72.4       65.9       70.7       64.2  
Revenue
    100.0 %     100.0 %     100.0 %     100.0 %
Media cost of revenue
    12.1       15.1       12.0       16.0  
E-commerce cost of revenue
    69.2       56.1       62.2       54.0  
Cost of revenue
    81.3       71.2       74.2       70.0  
Gross margin
    18.7       28.8       25.8       30.0  
Operating expenses:
                               
Sales and marketing
    22.6       29.7       22.5       22.7  
Research and development
    11.1       19.9       10.7       17.7  
General and administrative
    20.0       20.7       15.9       20.0  
Amortization of intangible assets
    1.1       0.8       0.8       0.3  
(Gain) loss on sale of assets
    (9.6 )     -       (3.1 )     3.1  
Restructuring costs
    -       -       (0.2 )     -  
Total operating expenses
    45.2       71.1       46.6       63.8  
Loss from operations
    (26.5 )     (42.3 )     (20.8 )     (33.8 )
Interest and other income (expense), net
    -       0.2       0.1       (13.7 )
Loss before income taxes
    (26.5 )     (42.1 )     (20.7 )     (47.5 )
Income tax benefit
    (0.3 )     -       (0.1 )     (0.3 )
Net loss
    (26.2 )%     (42.1 )%     (20.6 )%     (47.2 )%

Revenue

The following table summarizes our revenue by business segment:
 
   
Three Months Ended
   
Nine Months Ended
   
% Change
   
% Change
 
   
September 30,
2010
   
September 30,
2009
   
September 30,
2010
   
September 30,
2009
   
Three
Months
   
Nine
Months
 
($ in thousands)
                                   
Media revenue
 
$
4,067
   
$
3,683
   
$
13,113
   
$
11,801
     
10
%
   
11
%
E-commerce revenue
   
10,646
     
7,104
     
31,588
     
21,142
     
50
%
   
49
%
Revenue
 
$
14,713
   
$
10,787
   
$
44,701
   
$
32,943
     
36
%
   
36
%
 
Sales for the three and nine months ended September 30, 2010 and September 30, 2009 were primarily to customers located in the United States of America.

For the three months ended September 30, 2010 and September 30, 2009, no one customer represented more than 10% of revenue.  For the nine months ended September 30, 2010, no one customer represented more than 10% of revenue while Google Inc. represented 10.0% of revenue for the nine months ended September 30, 2009.

Revenue by Segment

 Media Revenue
 
   
Three Months Ended
   
Nine Months Ended
   
% Change
   
% Change
 
   
September 30, 
2010
   
September 30, 
2009
   
September 30, 
2010
   
September 30, 
2009
   
Three
Months
   
Nine
Months
 
($ in thousands)
                                   
Direct sales
 
$
2,837
   
$
2,721
   
$
9,289
   
$
7,976
     
4
%
   
16
%
Ad Networks
   
962
     
875
     
2,953
     
3,309
     
10
%
   
(11
)%
Other
   
268
     
87
     
871
     
516
     
208
%
   
69
%
Media revenue
 
$
4,067
   
$
3,683
   
$
13,113
   
$
11,801
     
10
%
   
11
%
 
 
23

 
  
Our Media revenue is derived primarily from advertising products delivered on our web properties.  Direct sales revenue is generated from orders received by our United States based sales team, which may also include advertisements to be delivered globally.  Ad Networks revenue represents revenue from our Ad Network partners who sell our inventory globally to customers through automated systems and includes revenue from international resellers who use automated systems.  Other revenue represents orders received from our international representatives, sales of reports on data underlying the open source community as well as referral fees and revenue earned from subscriptions to our web properties.

Direct sales revenue for the three months ended September 30, 2010 increased $0.1 million as compared with the three months ended September 30, 2009.  The increase was primarily due to increases in revenue of $1.0 million from customers who increased their advertising levels during the three months ended September 30, 2010 as compared with the three months ended September 30, 2009 and $0.4 million from customers who did not advertise in the three months ended September 30, 2009, offset in part by a $1.3 million decrease in revenue from advertisers whose campaigns were not renewed or who chose to advertise at lower levels during the three months ended September 30, 2010.  Ad Network revenue for the three months ended September 30, 2010 increased $0.1 million as compared with the three months ended September 30, 2009 due to slightly higher yields on Ad Network units.  The increase in Other revenue during the three months ended September 30, 2010 as compared to the three months ended September 30, 2009 was primarily due to an increase in revenue from our international representatives.

Direct sales revenue for the nine months ended September 30, 2010 increased $1.3 million as compared with the nine months ended September 30, 2009.  The increase was primarily due to increases in revenue of $3.5 million from customers who increased their advertising levels during the nine months ended September 30, 2010 as compared with the nine months ended September 30, 2009 and $0.7 million from customers who did not advertise in the nine months ended September 30, 2009, offset in part by a $2.9 million decrease in revenue from advertisers whose campaigns were not renewed or who chose to advertise at lower levels during the nine months ended September 30, 2010.  The decrease in Ad Networks revenue for the nine months ended September 30, 2010 as compared to the nine months ended September 30, 2009 was due to decreased revenue from Google primarily due to a decrease in the number of ad units we made available to Google.  Since we obtain higher prices for direct sales revenue, we allocate our available ad units first to direct sales campaigns and then to ad networks.  To the extent that direct sales campaigns decline, we would allocate additional ad units to ad networks, which would increase revenue from ad networks.  The increase in Other revenue during the nine months ended September 30, 2010 as compared to the nine months ended September 30, 2009 was primarily due to an increase in revenue from our international representatives.

The demand for display advertising, which is advertising that relies of the display of an impression or the click on a link or a banner, is not growing at a rate sufficient to meet our revenue growth plans.  We have supplemented our display advertising offerings by introducing lead generation programs as well as creative premium advertising products.  We believe that in order to grow our revenue, we must continue to focus on creating new and innovative programs and products.

We expect our Media revenue to increase in the future as we expand our international presence and introduce lead generation and other new programs.

E-commerce Revenue
 
   
Three Months Ended
   
Nine Months Ended
   
% Change
   
% Change
 
   
September 30, 
2010
   
September 30, 
2009
   
September 30, 
2010
   
September 30, 
2009
   
Three
Months
   
Nine
Months
 
                                     
E-commerce revenue (in thousands)
  $ 10,646     $ 7,104     $ 31,588     $ 21,142       50 %     49 %
Percentage of total revenue
    72 %     66 %     71 %     64 %                
Number of orders shipped
    184,888       110,149       548,268       350,711       68 %     56 %
Average size of orders received (in dollars)
  $ 64     $ 68     $ 63     $ 62       (6 )%     2 %
 
E-commerce revenue is derived from the online sale of consumer goods, including shipping, net of any returns and allowances.  The increase in E-commerce revenue during the three months ended September 30, 2010, as compared to the three months ended September 30, 2009, was primarily due to a 68% increase in the number of shipments year-over-year.  The increase in the number of shipments was primarily driven by increased demand for ThinkGeek’s innovative products.

 
24

 
 
The increase in E-commerce revenue during the nine months ended September 30, 2010, as compared to the nine months ended September 30, 2009, was primarily due to a 56% increase in the number of shipments year-over-year.  The increase in the number of shipments was primarily driven by increased demand for ThinkGeek’s innovative products.

We expect E-commerce revenue to increase significantly in our fourth calendar quarter, which ends on December 31, 2010, reflecting the general pattern associated with the retail industry of peak sales and earnings during the year-end holiday shopping season.  In addition, we expect E-commerce revenue to increase as we expand our product offerings and reach more customers through our marketing programs.

Cost of Revenue/Gross Margin

   
Three Months Ended
   
Nine Months Ended
   
% Change
   
% Change
 
($ in thousands)
 
September 30, 
2010
   
September 30, 
2009
   
September 30, 
2010
   
September 30, 
2009
   
Three
Months
   
Nine
Months
 
Cost of revenue
 
$
11,952
   
$
7,683
   
$
33,174
   
$
23,070
     
56
%
   
44
%
Gross margin
   
2,761