Quarterly Report




UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-Q

x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
   
 
For the quarterly period ended June 30, 2010
   
 
Or
   
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934.
   
 
For the transition period from           to           .

Commission File Number: 000-28369

Geeknet, Inc.
(Exact name of Registrant as specified in its charter)

Delaware
77-0399299
(State or other jurisdiction of
(I.R.S. Employer
incorporation or organization)
Identification No.)

650 Castro Street, Suite 450, Mountain View, California, 94041
(Address, including zip code, of principal executive offices)

(650) 694-2100
(Registrant’s telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(g) of the Act:
Common Stock, $0.001 par value
(Title of Class)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes x      No ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes ¨      No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act).  (Check one):

Large accelerated filer ¨
 
       Accelerated filer x
Non-accelerated filer ¨
 
Smaller reporting company ¨
     
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes ¨ No x

The Registrant had 60,635,497 shares of Common Stock, $0.001 par value per share, outstanding as of July 30, 2010.
 


 
 

 
 
Table of Contents

   
Page No.
 
3
 
3
 
4
 
5
 
6
     
20
32
32
   
 
32
34
44
45
45
Certifications
 

 
2

 

PART I


(In thousands, unaudited)

   
June 30,
   
December  31,
 
   
2010
   
2009
 
ASSETS
           
Current assets:
           
Cash and cash equivalents
  $ 24,971     $ 28,943  
Short-term investments
    3,015       9,408  
Accounts receivable, net of allowance of $0 and $0, respectively
    4,694       4,299  
Inventories
    6,895       5,280  
Prepaid expenses and other current assets
    2,963       3,564  
Restricted cash
    -       1,000  
Total current assets
    42,538       52,494  
Property and equipment, net
    4,731       2,569  
Other long-term assets
    5,716       5,088  
Total assets
  $ 52,985     $ 60,151  
                 
LIABILITIES AND STOCKHOLDERS’ EQUITY
               
Current liabilities:
               
Accounts payable
  $ 4,919     $ 5,763  
Deferred revenue
    1,189       928  
Accrued liabilities and other
    2,377       3,854  
Accrued restructuring liabilities
    -       1,238  
Total current liabilities
    8,485       11,783  
Other long-term liabilities
    94       103  
Total liabilities
    8,579       11,886  
Commitments and contingencies (Notes 12 and 13)
               
Stockholders’ equity:
               
Common stock
    61       61  
Treasury stock
    (590 )     (492 )
Additional paid-in capital
    800,488       798,917  
Accumulated other comprehensive income
    8       13  
Accumulated deficit
    (755,561 )     (750,234 )
Total stockholders’ equity
    44,406       48,265  
Total liabilities and stockholders’ equity
  $ 52,985     $ 60,151  

The accompanying notes are an integral part of these condensed consolidated financial statements.

 
3

 

GEEKNET, INC.

(In thousands, except per share amounts, unaudited)

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2010
   
2009
   
2010
   
2009
 
                         
Revenue:
                       
Media revenue, including $0, $200, $0 and $400 of related party revenue, respectively
  $ 4,751     $ 4,341     $ 9,046     $ 8,118  
E-commerce revenue
    10,558       7,444       20,942       14,038  
Revenue
    15,309       11,785       29,988       22,156  
Cost of revenue:
                               
Media cost of revenue
    1,831       1,718       3,612       3,625  
E-commerce cost of revenue
    8,792       6,152       17,610       11,762  
Cost of revenue
    10,623       7,870       21,222       15,387  
Gross margin
    4,686       3,915       8,766       6,769  
Operating expenses:
                               
Sales and marketing
    3,551       1,952       6,713       4,267  
Research and development
    1,613       2,078       3,143       3,672  
General and administrative
    2,049       2,244       4,173       4,349  
Amortization of intangible assets
    114       27       205       27  
Restructuring
    (101 )     -       (101 )     -  
Total operating expenses
    7,226       6,301       14,133       12,315  
Loss from operations
    (2,540 )     (2,386 )     (5,367 )     (5,546 )
Interest and other income (expense), net, including other than temporary impairment of non-marketable equity securities of $0, $0, $0 and $4,585, respectively
    22       (1,231 )     27       (5,561 )
Loss before income taxes
    (2,518 )     (3,617 )     (5,340 )     (11,107 )
Income tax benefit
    (12 )     (31 )     (13 )     (95 )
Net loss
  $ (2,506 )   $ (3,586 )   $ (5,327 )   $ (11,012 )
                                 
Net loss per share:
                               
Basic and diluted
  $ (0.04 )   $ (0.06 )   $ (0.09 )   $ (0.18 )
                                 
Shares used in per share calculations:
                               
Basic and diluted
    60,288       59,916       60,209       61,618  

The accompanying notes are an integral part of these condensed consolidated financial statements.

 
4

 

GEEKNET, INC.

(In thousands, unaudited)

   
Six Months Ended June 30,
 
   
2010
   
2009
 
             
Cash flows from operating activities:
           
Net loss
  $ (5,327 )   $ (11,012 )
Adjustments to reconcile net loss to net cash used in operating activities:
               
Depreciation and amortization
    1,089       1,158  
Stock-based compensation expense
    1,430       1,308  
Provision for bad debts
    -       87  
Provision for excess and obsolete inventory
    14       13  
Loss on sale of assets
    18       1,020  
Impairment of investments
    -       4,585  
Non-cash restructuring
    (101 )     -  
Changes in assets and liabilities:
               
Accounts receivable
    (395 )     1,077  
Inventories
    (1,629 )     (13 )
Prepaid expenses and other assets
    83       260  
Accounts payable
    (844 )     (1,784 )
Deferred revenue
    261       124  
Accrued restructuring liabilities
    (1,137 )     (1,363 )
Accrued liabilities and other
    (1,477 )     (636 )
Other long-term liabilities
    (9 )     23  
Net cash used in operating activities
    (8,024 )     (5,153 )
Cash flows from investing activities:
               
Change in restricted cash
    1,000       -  
Purchase of property and equipment
    (3,063 )     (250 )
Proceeds from sales of intangible assets, net
    -       172  
Purchase of  intangible assets
    (122 )     -  
Maturities or sale of marketable securities
    7,200       559  
Business acquisitions, net of cash acquired
    (1,000 )     (2,613 )
Net cash provided by (used in) investing activities
    4,015       (2,132 )
Cash flows from financing activities:
               
Proceeds from issuance of common stock
    141       4  
Repurchase of common stock
    (98 )     (3,127 )
Net cash provided by (used in) financing activities
    43       (3,123 )
Effect of exchange rate changes on cash and cash equivalents
    (6 )     -  
Net decrease in cash and cash equivalents
    (3,972 )     (10,408 )
Cash and cash equivalents, beginning of period
    28,943       40,511  
Cash and cash equivalents, end of period
  $ 24,971     $ 30,103  

The accompanying notes are an integral part of these condensed consolidated financial statements.

 
5

 

GEEKNET, INC.

(unaudited)

1.     Basis of Presentation

Overview
Geeknet, Inc. (“Geeknet” or the “Company”), is an online network for the global geek community which is comprised of technology professionals, technology enthusiasts and general consumers of technology-oriented goods, services and media.  The Company’s audience of technology professionals and technology enthusiasts relies on its web sites — SourceForge, Ohloh and freshmeat — to create, improve, compare and distribute Open Source software, on Slashdot to peer-produce and peer-moderate technology news and discussion and on Geek.com for technology news and resources.  The Company’s wholly-owned subsidiary, ThinkGeek, Inc., sells geek-themed retail products to these communities through its ThinkGeek web site.

Geeknet was incorporated in California in January 1995 and reincorporated in Delaware in December 1999.  From the date of its incorporation through October 2001, the Company sold Linux-based hardware systems and services under the name VA Linux Systems, Inc.  In December 2001, the Company changed its name to VA Software Corporation to reflect its decision to pursue Online Media, E-commerce, Software and Online Images businesses.  In December 2005, the Company sold its Online Images business to WebMediaBrands Inc. and in April 2007, the Company sold its Software business to CollabNet, Inc. (“CollabNet”).  On May 24, 2007 the Company changed its name to SourceForge, Inc. and in November 2009 changed its name to Geeknet, Inc.

The interim financial information presented in this Form 10-Q is not audited and is not necessarily indicative of the Company’s future consolidated financial position, results of operations or cash flows.  The accompanying condensed consolidated balance sheet as of December 31, 2009 has been derived from audited financial statements included on Form 10-K, and the interim unaudited condensed consolidated financial statements contained in this Form 10-Q have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) and on the same basis as the annual financial statements.  Certain information and footnote disclosures normally included in consolidated financial statements prepared in accordance with generally accepted accounting principles in the United States of America have been condensed or omitted in accordance with such rules and regulations.  In the opinion of management, all adjustments, which include only normal recurring adjustments, necessary to present fairly the Company’s financial position as of June 30, 2010, its results of operations for the three and six months ended June 30, 2010 and June 30, 2009 and its cash flows for the six months ended June 30, 2010 and June 30, 2009 have been made.  These financial statements should be read in conjunction with the Company’s audited financial statements and notes thereto for the fiscal year ended December 31, 2009, included in the Company’s Annual Report on Form 10-K filed with the SEC.

2.     Summary of Significant Accounting Policies

Except as discussed below, there have been no significant changes to the Company’s critical accounting estimates during the three and six months ended June 30, 2010 as compared to what was previously disclosed in the Notes to Consolidated Financial Statements included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2009.

Adopted Accounting Pronouncements
In January 2010, the FASB issued a new standard, Improving Disclosures About Fair Value Measurements, which requires reporting entities to make new disclosures about recurring or nonrecurring fair-value measurements including significant transfers into and out of Level 1 and Level 2 fair-value measurements and information on purchases, sales, issuances, and settlements on a gross basis in the reconciliation of Level 3 fair- value measurements. This standard is effective for the Company’s 2010 calendar year reporting, except for Level 3 reconciliation disclosures which are effective for the Company’s 2011 calendar year reporting. The Company has no additional disclosures arising from the adoption of this standard.

 
6

 

Recent Accounting Pronouncements
 In September 2009, the FASB issued an update to the existing multiple-element revenue arrangements guidance. The revised guidance primarily provides two significant changes: 1) eliminates the need for objective and reliable evidence of the fair value for the undelivered element in order for a delivered item to be treated as a separate unit of accounting, and 2) eliminates the residual method to allocate the arrangement consideration. In addition, the guidance also expands the disclosure requirements for revenue recognition. This update will be effective for the Company’s first quarterly reporting period of 2011, with early adoption permitted provided that the revised guidance is retroactively applied to the beginning of the year of adoption. The Company is currently assessing the impact of this new accounting update on its consolidated financial statements.

 In June 2009, the FASB issued a new standard which requires an analysis to determine whether a variable interest gives the entity a controlling financial interest in a variable interest entity. This statement requires an ongoing reassessment and eliminates the quantitative approach previously required for determining whether an entity is the primary beneficiary. This standard is effective for 2011. The Company does not expect that the adoption of this standard will have a material impact on its consolidated financial statements.

Use of Estimates in Preparation of Consolidated Financial Statements
The preparation of the Company’s consolidated financial statements and related notes requires the Company to make estimates, which include judgments and assumptions that affect the reported amounts of assets, liabilities, revenue and expenses, and related disclosure of contingent assets and liabilities.  The Company has based its estimates on historical experience and on various assumptions that are believed to be reasonable under the circumstances and the Company evaluates its estimates on a regular basis and makes changes accordingly.  Historically, the Company’s estimates relative to its critical accounting estimates have not differed materially from actual results, however actual results may differ from these estimates under different conditions.

A critical accounting estimate is based on judgments and assumptions about matters that are highly uncertain at the time the estimate is made.  Different estimates that reasonably could have been used, or changes in accounting estimates, could materially impact the financial statements.

Principles of Consolidation
The interim financial information presented in this Quarterly Report on Form 10-Q includes the accounts of Geeknet and its wholly-owned subsidiaries.  All significant intercompany accounts and transactions have been eliminated in consolidation.  At June 30, 2010, the Company owned approximately 9% of CollabNet consisting of CollabNet’s Series C-1 preferred stock.  As the Company holds less than 20% of the voting stock of CollabNet and does not otherwise exercise significant influence over them, the investment is accounted for under the cost method.  CollabNet is a developer of software used in collaborative software development.

The Company had no related-party revenue from CollabNet for the three and six months ended June 30, 2010.

Related-party revenue associated with CollabNet was $0.2 million and $0.4 million for the three and six months ended June 30, 2009.

Foreign Currency Translation
The Company has wholly-owned foreign subsidiaries in the United Kingdom and Belgium.  The functional currency of these foreign subsidiaries is the local country’s currency, which is the primary currency in which the subsidiary generates and expends cash.  The Company translates the financial statements of consolidated entities whose functional currency is not the U.S. dollar into U.S. dollars.  Assets and liabilities are translated at exchange rates prevailing at the financial statement date and income and expenses are translated using the average exchange rate for the period.  Gains and losses resulting from translation and the effect of exchange rate changes on intercompany transactions of a long term nature are reported in other comprehensive income as a component of stockholders’ equity.  As of June 30, 2010, the Company did not hold any foreign currency derivative instruments.

Segment and Geographic Information
Operating segments are identified as components of an enterprise about which separate discrete financial information is available for evaluation by the chief operating decision-maker, or decision-making group, in making decisions about how to allocate resources and assess performance.  The Company’s chief decision-making group is the Chief Executive Officer and the executive team.  The Company currently operates as two reportable business segments:   Media and E-commerce.

 
7

 

The Company markets its products in the United States through its direct sales force and its online web properties and with respect to international Media sales, through its subsidiary in the United Kingdom and representatives in the United Kingdom, Europe and Australia.  Revenue for the three and six months ended June 30, 2010 and June 30, 2009, respectively, was generated primarily from sales to customers in the United States.

Cash and Cash Equivalents
The Company considers all highly-liquid investments with an original maturity of three months or less to be cash equivalents.  Cash and cash equivalents consist principally of cash deposited in money market and checking accounts.

Investments
Investments in highly-liquid financial instruments with remaining maturities greater than three months and less than one year are classified as short-term investments.  Financial instruments with remaining maturities greater than one year are classified as long-term investments.

Marketable securities classified as available-for-sale are reported at market value, with net unrealized gains or losses recorded in accumulated other comprehensive income (loss), a separate component of stockholders' equity, until realized.  Realized gains and losses on investments are computed based upon specific identification and are included in interest and other income (expense), net.  Investments designated as trading securities are stated at fair value, with gains or losses resulting from changes in fair value recognized currently in earnings.  Non-marketable equity securities are accounted for at historical cost.

Other-Than-Temporary Impairment
All of the Company’s available-for-sale investments and non-marketable equity securities are subject to a periodic impairment review.  Investments are considered to be impaired when a decline in fair value is judged to be other-than-temporary.  This determination requires significant judgment.  For publicly-traded investments, impairment is determined based upon the specific facts and circumstances present at the time, including a review of the closing price over the previous six months, general market conditions and the Company’s intent and ability to hold the investment for a period of time sufficient to allow for recovery.  For non-marketable equity securities, the impairment analysis requires the identification of events or circumstances that would likely have a significant adverse effect on the fair value of the investment, including revenue and earnings trends, overall business prospects and general market conditions in the investees’ industry or geographic area.  Investments identified as having an indicator of impairment are subject to further analysis to determine if the investment is other-than-temporarily impaired, in which case the investment is written down to its impaired value.  In March 2009, the Company recorded an impairment loss of $4.6 million related to its investment in CollabNet, which is included in interest and other income (expense), net.

Inventories
Inventories related to the Company’s E-commerce business consist solely of finished goods that are valued at the lower of cost or market using the average cost method.  Provisions, when required, are made to reduce excess and obsolete inventories to their estimated net realizable values.

Property and Equipment
Property and equipment are stated at cost and are depreciated using the straight-line method over the estimated useful lives of the assets.  Leasehold improvements are amortized over the lesser of the estimated useful lives or the corresponding lease term.

Goodwill and Intangibles
Intangible assets are amortized on a straight-line basis over their estimated lives of three to five years.  The Company continually evaluates whether events or circumstances have occurred that indicate the remaining estimated useful lives of these intangible assets may not be recoverable.  When events or circumstances indicate that the goodwill and intangible assets should be evaluated for possible impairment, the Company uses an estimate of the related business segment's undiscounted net income over the remaining useful life of the intangible assets in measuring whether they are recoverable.  No events or circumstances occurred that would indicate a possible impairment in the carrying value of intangible assets at June 30, 2010. The Company will test goodwill and intangible assets for impairment on December 31, the last day of the Company’s fiscal year.

 
8

 

Goodwill and intangible assets are as follows (in thousands):

   
June 30, 2010
 
   
Gross
   
Accumulated
   
Net
 
   
asset
   
amortization
   
asset
 
Goodwill
  $ 62,291     $ (60,362 )   $ 1,929  
                         
Identified intangible assets:
                       
Domain and trade names
    6,922       (5,991 )     931  
Purchased technology
    3,492       (2,881 )     611  
      10,414       (8,872 )     1,542  
Total goodwill and identified intangible assets
  $ 72,705     $ (69,234 )   $ 3,471  

   
December 31, 2009
 
   
Gross
   
Accumulated
   
Net
 
   
asset
   
amortization
   
asset
 
Goodwill
  $ 62,032     $ (60,362 )   $ 1,670  
                         
Identified intangible assets:
                       
Domain and trade names
    6,059       (5,946 )     113  
Purchased technology
    3,492       (2,721 )     771  
      9,551       (8,667 )     884  
Total goodwill and identified intangible assets
  $ 71,583     $ (69,029 )   $ 2,554  

The future amortization expense of identified intangibles is as follows (in thousands):

Year ending December 31,
 
Amount
 
2010
  $ 332  
2011
    646  
2012
    446  
2013
    118  
    $ 1,542  

Revenue Recognition
The Company recognizes revenue as follows:

Media Revenue
Media revenue is derived primarily from advertising on the Company’s various web sites.  These advertisements include various forms of rich media and banner advertising, text links and sponsorships.  The Company recognizes Media revenue as advertising is delivered over the period in which the advertisements are displayed, provided that persuasive evidence of an arrangement exists, no significant obligations remain, the fee is fixed or determinable, and collection of the receivable is reasonably assured.  The Company’s obligations may include guarantees of a minimum number of impressions (the number of times that an advertisement is viewed by visitors to the Company’s web sites).  To the extent that minimum guaranteed impressions are not delivered in the specified time frame, the Company does not recognize the corresponding revenue until the guaranteed impressions are delivered.  Traffic to the Company’s Media web sites is seasonal, with relatively lower levels of traffic experienced during the summer months of the northern hemisphere.

 
9

 

E-commerce Revenue
E-commerce revenue is derived from the online sale of consumer goods.  The Company recognizes E-commerce revenue from product sales when persuasive evidence of an arrangement exists, delivery has occurred, the sale price is fixed or determinable, and collectibility is reasonably assured.  The Company generally recognizes E-commerce revenue when products are shipped and title transfers to the customer.  The Company grants customers a limited right to return E-commerce products. No reserve for returns was recorded at June 30, 2010. The Company recorded a returns reserve of $0.3 million at December 31, 2009.

The Company’s E-commerce business is highly seasonal, reflecting the general pattern associated with the retail industry of peak sales and earnings during the calendar year-end holiday shopping season.  In the past several years, a substantial portion of the Company’s E-commerce revenue has occurred in the Company’s fourth calendar quarter which begins on October 1 and ends on December 31.  As is typical in the retail industry, the Company generally experiences lower monthly E-commerce revenue during the first nine months of the year.  The Company’s E-commerce revenue in a particular period is not necessarily indicative of future E-commerce revenue for a subsequent quarter or its full year.

Concentrations of Credit Risk and Significant Customers
The Company’s investments are held with two reputable financial institutions; both institutions are headquartered in the United States.  The Company’s investment policy limits the amount of risk exposure.  Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of cash and trade receivables.  The Company provides credit, in the normal course of business, to a number of companies and performs ongoing credit evaluations of its customers.  The credit risk in the Company’s trade receivables is substantially mitigated by its credit evaluation process and reasonably short collection terms.  The Company maintains reserves for potential credit losses and such losses have been within management’s expectations.  As of June 30, 2010, no customer accounted for more than 10% of the Company’s gross accounts receivable.  As of December 31, 2009, one advertising agency accounted for 10.5% of gross accounts receivable.

For the three months ended June 30, 2010 and June 30, 2009, no one customer represented more than 10% of revenue.  For the six months ended June 30, 2010, no one customer represented more than 10% of revenue while Google Inc. represented 11.1% of revenue for the six months ended June 30, 2009.

3.    Composition of Certain Balance Sheet Components

Property and equipment, net, consist of the following (in thousands):

   
June 30,
   
December 31,
 
   
2010
   
2009
 
Computer and office equipment (useful lives of 2 to 4 years)
  $ 5,672     $ 5,475  
Furniture and fixtures (useful lives of 2 to 4 years)
    226       210  
Leasehold improvements (useful lives of lesser of estimated life or lease term)
    126       93  
Software (useful lives of  2 to 5 years)
    553       390  
Distribution equipment in-progress
    2,624       -  
Total property and equipment
    9,201       6,168  
Less: Accumulated depreciation and amortization
    (4,470 )     (3,599 )
Property and equipment, net
  $ 4,731     $ 2,569  

Distribution equipment in-progress represents partial payments on the equipment which is being installed at the Company's new third-party contract-fulfillment and warehouse provider.  This equipment is expected to be placed in service prior to September 30, 2010 at a total cost of $3.3 million.

10

 
Other long-term assets consist of the following (in thousands):

   
June 30,
   
December 31,
 
   
2010
   
2009
 
Equity investment
  $ 1,979     $ 1,979  
Goodwill
    1,929       1,670  
Intangible assets, net
    1,542       884  
Other
    266       555  
Other long-term assets
  $ 5,716     $ 5,088  

Accrued liabilities and other consist of the following (in thousands):

   
June 30,
   
December 31,
 
   
2010
   
2009
 
Accrued employee compensation and benefits
  $ 1,943     $ 2,386  
Other accrued liabilities
    434       1,468  
Accrued liabilities and other
  $ 2,377     $ 3,854  

4. Investments

The Company classifies its investments as available-for-sale or trading at the time they are acquired and reports them at fair value with net unrealized gains or losses reported, net of tax, using the specific identification method as other comprehensive gain or loss in stockholders’ equity or other income in the statement of operations.  See Note 5 – Fair Value Measurements.

The Company’s cash, cash equivalents and investments consist of the following (in thousands):

   
June 30, 2010
   
December 31, 2009
 
               
Estimated
               
Estimated
 
   
Adjusted
Cost
   
Unrealized
Loss
   
Fair
Value
   
Adjusted
Cost
   
Unrealized
Loss
   
Fair
Value
 
Cash and cash equivalents:
                                   
Cash
  $ 3,263     $ -     $ 3,263     $ 6,000     $ -     $ 6,000  
Money market funds
    21,708       -       21,708       22,943       -       22,943  
Total cash and cash equivalents
  $ 24,971     $ -     $ 24,971     $ 28,943     $ -     $ 28,943  
                                                 
Short-term investments:
                                               
Corporate securities
    8       -       8       8       -       8  
Government securities
    3,550       (543 )     3,007       10,750       (1,350 )     9,400  
Total short-term investments
  $ 3,558     $ (543 )   $ 3,015     $ 10,758     $ (1,350 )   $ 9,408  
                                                 
Restricted cash
  $ -     $ -     $ -     $ 1,000     $ -     $ 1,000  

On June 30, 2010, the Company exercised its right to require UBS AG (“UBS”) to repurchase its Auction Rate Securities at par value ("ARS Right").  The transaction settled on July 1, 2010 and the sales proceeds of $0.5 million are reflected in other current assets.   In conjunction with the completion of the Company's facility lease in May 2010, the associated letter of credit was canceled and the cash restriction was released.

 
11

 

5. Fair Value Measurements

  The following table represents the Company’s fair value hierarchy for its financial assets (cash equivalents and investments) measured at fair value on a recurring basis as of June 30, 2010 (in thousands):

   
Fair Value Measurements at Reporting Date Using
 
   
Level 1
   
Level 2
   
Level 3
   
Total
 
Money market fund deposits
  $ 21,708     $ -     $ -     $ 21,708  
Corporate debt
    -       -       8       8  
Municipal bonds
    -       -       3,007       3,007  
                                 
Total
  $ 21,708     $ -     $ 3,015     $ 24,723  
                                 
Amounts included in:
                               
Cash and cash equivalents
  $ 21,708     $ -     $ -     $ 21,708  
Short-term investments
    -       -       3,015       3,015  
                                 
Total
  $ 21,708     $ -     $ 3,015     $ 24,723  

  Level 3 assets consist primarily of municipal bonds with an auction reset feature (“auction-rate securities” or “ARS”) whose underlying assets are student loans which are substantially backed by the federal government.  Auction-rate securities are long-term floating rate bonds tied to short-term interest rates.  At June 30, 2010, all of the Company’s ARS were rated AAA, the highest credit rating, by at least one rating agency.  On June 30, 2010, the Company exercised its right to sell at par value, auction-rate securities with a par value of $3.6 million to UBS.  The transaction settled on July 1, 2010.

  The following table provides a reconciliation of the beginning and ending balances for the assets measured at fair value using significant unobservable inputs (Level 3) (in thousands):

   
Fair Value Measurements at Reporting Date
Using significant Unobservable Inputs
(Level 3) Financial Assets
 
   
ARS
   
ARS Right
   
Other
 
Balance at December 31, 2009
  $ 9,400     $ 1,350     $ 8  
Gain on other current assets
    -       (807 )     -  
Loss on investments
    807       -       -  
Sales/Maturities
    (7,200 )     (543 )     -  
                         
Balance at June 30, 2010
  $ 3,007     $ -     $ 8  

6.  Restructuring Costs

  In October 2007, the Company relocated its corporate headquarters to Mountain View, California.  In conjunction with this relocation, the Company recorded a restructuring charge of $2.2 million for the remaining facility space and leasehold improvements at its former corporate headquarters located in Fremont, California.  In conjunction with the sale of its Software business in April 2007, the Company accrued a restructuring charge of $0.6 million for the excess facility space used in the operation of its Software business, which was included in the gain on disposal of discontinued operations.  In fiscal 2001 and 2002, the Company adopted plans to exit its hardware systems and hardware-related software engineering and professional services businesses, as well as exit a sublease agreement and to reduce its general and administrative overhead costs. In May 2010, the Company completed its payments under the facility lease.  The $0.1 million restructuring gain during the three months ended June 30, 2010 relates primarily to proceeds from the sale of office furniture at the facility.  In conjunction with the completion of the lease, the $1 million letter of credit was cancelled and the cash restriction was removed.

 
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  Below is a summary of the changes to the restructuring liability (in thousands):

   
Balance at
Beginning of
Period
   
Cash
Payments
   
Other
   
Restructuring
Charges
   
Balance at
End of
Period
 
                               
For the six months ended June 30, 2010
  $ 1,238     $ (1,141 )   $ 4     $ (101 )   $ -  

7.  Computation of Per Share Amounts
 
  Basic earnings per common share is computed using the weighted-average number of common shares outstanding (adjusted for treasury stock and common stock subject to repurchase activity) during the period.  Diluted earnings per common share is computed using the weighted-average number of common and dilutive common equivalent shares outstanding during the period.  Common equivalent shares are anti-dilutive when their conversion would increase earnings per share.  Dilutive common equivalent shares consist primarily of stock options and restricted stock awards.
 
  Employee equity share options, nonvested shares, and similar equity instruments granted by the Company are treated as potential common shares outstanding in computing diluted earnings per share.  Diluted shares outstanding would include the dilutive effect of in-the-money options, calculated based on the average share price for each period using the treasury stock method, had there been any during the period.  Under the treasury stock method, the amount the employee (or purchaser of the written call options) must pay for exercising stock options, the amount of compensation cost for future service that the Company has not yet recognized, and the amount of tax benefits that would be recorded in additional paid-in capital when the award becomes deductible are assumed to be used to repurchase shares.  Additionally, under the treasury stock method the amount the purchaser of the written call options must pay for exercising stock options is assumed to be used to repurchase shares.

  The following table presents the calculation of basic and diluted earnings per share (in thousands, except per share data):

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2010
   
2009
   
2010
   
2009
 
                         
Net loss
  $ (2,506 )   $ (3,586 )   $ (5,327 )   $ (11,012 )
                                 
Weighted average shares - basic and diluted
    60,288       59,916       60,209       61,618  
                                 
Net loss per share:
                               
Basic and diluted
  $ (0.04 )   $ (0.06 )   $ (0.09 )   $ (0.18 )

  The following potential common shares have been excluded from the calculation of diluted earnings per share for all periods presented because they are anti-dilutive (in thousands):

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2010
   
2009
   
2010
   
2009
 
Anti-dilutive securities:
                       
Options to purchase common stock
    6,126       6,181       5,475       6,267  
Unvested restricted stock purchase rights
    16       402       164       702  
Total
    6,142       6,583       5,639       6,969  

 
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8.  Comprehensive Loss

  Comprehensive loss is comprised of net loss and other non-owner changes in stockholders’ equity, including foreign currency translation gains or losses and unrealized gains or losses on available-for-sale marketable securities.  The following table presents the components of comprehensive loss (in thousands):

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2010
   
2009
   
2010
   
2009
 
Net loss
  $ (2,506 )   $ (3,586 )   $ (5,327 )   $ (11,012 )
Unrealized gain on marketable securities and  investments
    -       -       -       4  
Foreign currency translation loss
    (4 )     -       (6 )      -  
Comprehensive loss
  $ (2,510 )   $ (3,586 )   $ (5,333 )   $ (11,008 )

9.  Stockholders’ Equity and Stock-Based Compensation

  Stock option plans
  In December 2007, the Company’s stockholders approved the 2007 Equity Incentive Plan (“2007 Plan”).  The 2007 Plan replaced the Company’s 1998 Stock Plan (the “1998 Plan”) and the 1999 Director Option Plan (the “Directors’ Plan”), which are collectively referred to as the “Equity Plans”.  The Equity Plans will continue to govern awards previously granted under each respective plan.  There were initially 5,250,000 shares of common stock reserved for issuance under the 2007 Plan, subject to increase for stock options or awards previously issued under the Equity Plans which expire or are cancelled.  At June 30, 2010, a total of 1,476,665 shares of common stock were available for issuance under the 2007 Plan.  The 2007 Plan provides that each share award granted with an exercise price less than the fair market value on the date of grant will be counted as two shares towards the shares reserved and each such share award forfeited or repurchased by the Company will increase the shares reserved by two shares.

  Under the 2007 Plan, the Board of Directors may grant to employees, consultants and directors an option to purchase shares of the Company’s Common Stock and/or awards of the Company’s common stock at terms and prices determined by the Board of Directors.  The Board of Directors approved that each non-employee director who has been a member of the Board of Directors for at least nine months prior to the date of the annual stockholders’ meeting will be granted a right to purchase 10,000 restricted shares at $0.001 per share at such annual stockholders’ meeting.  The restricted shares will vest 50 percent immediately and the remaining 50 percent on the one year anniversary of the grant.

  The 2007 Plan will terminate in 2017.  Options granted under the 2007 Plan must be issued at a price equal to at least the fair market value of the Company’s common stock at the date of grant.  All vested options granted under the 2007 Plan may be exercised at any time within 10 years of the date of grant or within 90 days of termination of employment, or such other time as may be provided in the stock option agreement, and vest over a vesting schedule determined by the Board of Directors.  The Company’s policy is to issue new shares upon exercise of options under the 2007 Plan.

 
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The following table summarizes option and restricted stock purchase rights activities from December 31, 2008 through June 30, 2010:
 
               
Stock Options Outstanding
 
   
Available
for Grant
   
Restricted
Stock
Outstanding
   
Number
Outstanding
   
Weighted-
Average
Exercise
Price per
Share
   
Weighted-
Average
Remaining
Contractual
Term
   
Aggregate
Intrinsic
Value
($ 000's)
 
Balance at December 31, 2008
    1,905,725       866,664       8,650,821     $ 2.91       6.27     $ 611  
Granted
    (1,977,050 )     49,000       1,879,050     $ 1.21                  
Exercised
    -       -       (205,196 )   $ 1.26                  
Restricted stock  released
    -       (426,505 )     -     $ -                  
Restricted stock repurchased
    153,332       (76,666 )     -     $ -                  
Cancelled
    3,027,628       -       (3,067,462 )   $ 3.92                  
                                                 
Balance at December 31, 2009
    3,109,635       412,493       7,257,213     $ 2.09       7.58     $ 1,291  
Granted
    (2,122,750 )     74,000       1,974,750     $ 1.51                  
Exercised
    -       -       (118,237 )   $ 1.19                  
Restricted stock  released
    -       (260,331 )     -     $ -                  
Restricted stock repurchased
    5,000       (2,500 )     -     $ -                  
Cancelled
    484,780       -       (513,202 )   $ 4.73                  
                                                 
Balance at June 30, 2010
    1,476,665       223,662       8,600,524     $ 1.81       7.71     $ 1,446  
Exercisable at June 30, 2010
                    3,843,267     $ 2.54       6.06     $ 539  

Stock Based Compensation Expense
 
The following table summarizes employee stock-based compensation expense resulting from stock options and stock purchase rights (in thousands):
 
   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2010
   
2009
   
2010
   
2009
 
Included in cost of revenue:
                       
Media cost of revenue
  $ 44     $ 68     $ 99     $ 118  
E-commerce cost of revenue
    32       19       58       36  
Total included in cost of revenue
    76       87       157       154  
Included in operating expenses:
                               
Sales and marketing
    202       107       350       261  
Research and development
    110       94       185       164  
General and administrative
    363       339       738       729  
Total included in operating expenses
    675       540       1,273       1,154  
                                 
Total stock-based compensation expense
  $ 751     $ 627     $ 1,430     $ 1,308  

 
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The fair value of the option grants has been calculated on the date of grant using the Black-Scholes option pricing model.  The expected life for the three and six months ended June 30, 2010 and June 30, 2009 was based on historical settlement patterns.  Expected volatility was based on historical implied volatility in the Company’s stock.  The interest rate for periods within the contractual life of the award is based on the U.S. Treasury yield curve in effect at the time of grant.  The following table summarizes the weighted-average assumptions for stock options granted:

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2010
   
2009
   
2010
   
2009
 
Expected life (years)
    5.90       5.81       5.89       5.80  
Risk-free interest rate
    2.77 %     2.96 %     2.76 %     2.89 %
Volatility
    62.7 %     68.9 %     62.8 %     68.4 %
Dividend yield
 
None
   
None
   
None
   
None
 
Weighted-average fair value at grant date
  $ 0.90     $ 0.80     $ 0.89     $ 0.78  

As stock-based compensation expense recognized in the Condensed Consolidated Statement of Operations for the three and six months ended June 30, 2010 and June 30, 2009 is based on awards ultimately expected to vest, it has been reduced for estimated forfeitures based on historical experience.

10.  Acquisitions

Geek.com
In May 2010, the Company acquired the Geek.com web site for $1.0 million in cash.  Geek.com is an online technology resource and community for technology enthusiasts and professionals.  Geek.com is an important addition to the Geeknet network of owned and operated web sites. It expands traffic and provides a platform to penetrate Geeknet's mainstream consumer advertising categories. Adding Geek.com to the Geeknet network further demonstrates the Company's commitment to the global geek community.

The Company has allocated the $1.0 million purchase price to the intangible assets acquired based on their estimated fair values.  The excess purchase price over those fair values was recorded as goodwill. In determining the purchase price, the Company considered the audience and traffic patterns of Geek.com and the opportunity for the Company to monetize Geek.com through its direct and indirect sales channels as well as through its E-commerce business.

The fair values assigned to intangible assets acquired are based on management estimates and assumptions, including third-party valuations that utilize established valuation techniques appropriate for internet domains and web sites.  The fair value of the domain name and web site was estimated by applying the cost approach.  This fair value measurement is based on significant inputs that are not observable in the market and thus represents a Level 3 measurement.  Key assumptions include the estimated costs to develop the web site.  The purchase price has been allocated as follows (in thousands):

Identified intangible assets
  $ 746  
Goodwill
    254  
    $ 1,000  

 
16

 

The identified intangible assets are comprised of Geek.com's domain name and have a useful life of three years.

Geek.com’s revenue and earnings included in the Company’s consolidated statement of operations for the six months ended June 30, 2010, and the revenue and net loss of the combined entity had the acquisition date been January 1, 2009 or January 1, 2010 are as follows (in thousands):

   
Revenue
   
Net income
(loss)
 
Actual from May 12, 2010 to June 30, 2010
  $ 34     $ 1  
                 
Supplemental pro forma:
               
January 1, 2010 to June 30, 2010
    30,085       (5,314 )
January 1, 2009 to December 31, 2009
    65,891       14,139  

Ohloh Corporation
In June 2009, the Company acquired 100% of Ohloh Corporation (“Ohloh”) for $2.6 million in cash.  Visitors to Ohloh's web site, Ohloh.net, supply data regarding open source projects and developers.  Ohloh augments this user-contributed data with data gleaned from its web-crawling technology.  The Company utilizes Ohloh's database of open source software and developers to enhance its understanding of the Open Source Software (“OSS”) community and generate additional revenue from advertisers who utilize Ohloh’s data to reach their desired audience.  The acquisition of Ohloh enhances the Company’s position in and reach into the OSS community.

The Company has allocated the purchase price to the tangible and intangible assets acquired and liabilities assumed, based on their estimated fair values.  The excess purchase price over those fair values was recorded as goodwill.  The acquisition provided the Company with a web crawling technology, including the data collected, its team of engineers and equipment to operate the business.  The Company believed that the data gathered by Ohloh enhances its position as a leading OSS company and provides valuable insights into the markets its customers are targeting.  The Company also believed that there was a market to sell the data generated by the technology.  These opportunities were significant contributing factors to the establishment of the purchase price.

The fair values assigned to tangible and intangible assets acquired and liabilities assumed are based on management estimates and assumptions, including third-party valuations that utilize established valuation techniques appropriate for the high-technology industry.  The fair value of the developed technology was estimated by applying the income approach and a market approach.  This fair value measurement is based on significant inputs that are not observable in the market and thus represents a Level 3 measurement.  Key assumptions include the expected cash flows to be generated from this developed technology over its remaining life and the discount rate of 35 percent.  The purchase price has been allocated as follows (in thousands):

Financial assets
  $ 5  
Equipment
    23  
Identified intangible assets
    958  
Financial liabilities
    (43 )
Total identifiable net assets
    943  
Goodwill
    1,670  
    $ 2,613  

A summary of the allocation of identified intangible assets is as follows (in thousands):
 
 
Useful life
 
Fair Value
 
Developed technology
3 years
  $ 958  
Total intangible assets
    $ 958  

17

 
11.  Segment and Geographic Information

The Company’s operating segments are significant strategic business units that offer different products and services.  The Company has two operating segments:  Media and E-commerce.

The Company’s Media segment consists of web sites serving technology professionals and technology enthusiasts and the Company’s E-commerce segment provides online sales of a variety of retail products of interest to these communities and general consumers.  The Company’s websites that comprise the Media segment include: SourceForge, Slashdot, Geek.com, Ohloh and freshmeat.

(in thousands)
 
Media
   
E-commerce
   
Total
Company
 
Three Months Ended June 30, 2010
                 
Revenue from external customers
  $ 4,751     $ 10,558     $ 15,309  
Cost of revenue
  $ 1,831     $ 8,792     $ 10,623  
Gross margin
  $ 2,920     $ 1,766     $ 4,686  
Loss from operations
  $ (1,836 )   $ (704 )   $ (2,540 )
Depreciation and amortization
  $ 500     $ 61     $ 561  
Three Months Ended June 30, 2009
                       
Revenue from external customers
  $ 4,341     $ 7,444     $ 11,785  
Cost of revenue
  $ 1,718     $ 6,152     $ 7,870  
Gross margin
  $ 2,623     $ 1,292     $ 3,915  
Income (loss) from operations
  $ (2,447 )   $ 61     $ (2,386 )
Depreciation and amortization
  $ 522     $ 33     $ 555  
Six Months Ended June 30, 2010
                       
Revenue from external customers
  $ 9,046     $ 20,942     $ 29,988  
Cost of revenue
  $ 3,612     $ 17,610     $ 21,222  
Gross margin
  $ 5,434     $ 3,332     $ 8,766  
Loss from operations
  $ (4,134 )   $ (1,233 )   $ (5,367 )
Depreciation and amortization
  $ 970     $ 119     $ 1,089  
Six Months Ended June 30, 2009
                       
Revenue from external customers
  $ 8,118     $ 14,038     $ 22,156  
Cost of revenue
  $ 3,625     $ 11,762     $ 15,387  
Gross margin
  $ 4,493     $ 2,276     $ 6,769  
Loss from operations
  $ (5,432 )   $ (114 )   $ (5,546 )
Depreciation and amortization
  $ 1,095     $ 63     $ 1,158  

During the time period covered by the table above, the Company marketed its Media products in the United States through its direct sales force, its E-commerce products through its online web site and with respect to international Media sales, through its subsidiary in the United Kingdom and representatives based in the United Kingdom, Europe and Australia. 

12.  Litigation

In January 2001, the Company, two of its former officers, and Credit Suisse First Boston, the lead underwriter in the Company's initial public offering ("IPO"), were named as defendants in a shareholder lawsuit filed in the United States District Court for the Southern District of New York, later consolidated and captioned In re VA Software Corp. Initial Public Offering Securities Litigation, 01-CV-0242.  The plaintiffs' class action suit seeks unspecified damages on behalf of a purported class of purchasers of the Company's common stock from the time of the Company's initial public offering in December 1999 through December 2000.

Among other things, this complaint alleged that the prospectus pursuant to which shares of common stock were sold in the Company's initial public offering contained certain false and misleading statements or omissions regarding the practices of the Underwriters with respect to their allocation of shares of common stock in these offerings and their receipt of commissions from customers related to such allocations.  Various plaintiffs have filed actions asserting similar allegations concerning the initial public offerings of approximately 300 other issuers.  These various cases pending in the Southern District of New York have been coordinated for pretrial proceedings as In re Initial Public Offering Securities Litigation, 21 MC 92.

 
18

 

In April 2002, plaintiffs filed a consolidated amended complaint in the action against the Company, alleging violations of the Securities Act of 1933 and the Securities Exchange Act of 1934.  Defendants in the coordinated proceeding filed motions to dismiss.  In October 2002, the Company's officers were dismissed from the case without prejudice pursuant to a stipulation.  On February 19, 2003, the Court granted in part and denied in part the motion to dismiss, but declined to dismiss the claims against the Company.

In June 2004, a stipulation of settlement and release of claims against the issuer defendants, including the Company, was submitted to the Court for approval.  On August 31, 2005, the Court preliminarily approved the settlement.  In December 2006, the appellate court overturned the certification of classes in the six test cases, which included the Company's case, that were selected by the underwriter defendants and plaintiffs in the coordinated proceedings.  Because class certification was a condition of the settlement, it was unlikely that the settlement would receive final Court approval.  On June 25, 2007, the Court entered an order terminating the proposed settlement based upon a stipulation among the parties to the settlement.

Plaintiffs filed amended master allegations and amended complaints and moved for class certification in the six focus cases.  Defendants moved to dismiss the amended complaints and opposed class certification.  On March 26, 2008, the Court denied the defendants' motion to dismiss the amended complaints.

The parties have reached a global settlement of the litigation.  On October 5, 2009, the Court entered an order certifying a settlement class and granting final approval of the settlement.  Under the settlement, the insurers will pay the full amount of settlement share allocated to the Company, and the Company will bear no financial liability.  The Company, as well as the officer and director defendants who were previously dismissed from the action pursuant to a stipulation, will receive complete dismissals from the case.  A group of objectors has appealed the Court's October 5, 2009 order to the Second Circuit of Court Appeals.  If for any reason the settlement does not become effective and litigation resumes, the Company believes that it has meritorious defenses to plaintiffs' claims and intends to defend the action vigorously. The Second Circuit Court of Appeals has not yet a schedule for briefing on the appeals.

On October 3, 2007, a purported Geeknet shareholder filed a complaint for violation of Section 16(b) of the Securities Exchange Act of 1934, which prohibits short-swing trading, against the Company's IPO underwriters.  The complaint, Vanessa Simmonds v. Credit Suisse Group, et al. , Case No. C07-1583, in District Court for the Western District of Washington, seeks the recovery of short-swing profits.  The Company is named as a nominal defendant.  No recovery is sought from the Company.  The plaintiff, Vanessa Simmonds, has filed similar lawsuits in the District Court for the Western District of Washington alleging short-swing trading in the stock of 54 other companies. On July 25, 2008, a majority of the named issuer companies, including Geeknet, jointly filed a motion to dismiss plaintiff's claims.  On March 12, 2009, the Court issued an order granting the motion to dismiss and a judgment in the favor of the moving issuers. On April 10, 2009, Ms. Simmonds appealed the order and judgment dismissing her claims to the United States Court of Appeal for the Ninth Circuit.  The appeal is pending.

The Company is subject to various claims and legal actions arising in the ordinary course of business.  The Company reviews all claims and accrues a liability for those matters where it believes that the likelihood that a loss will occur is probable and the amount of loss is reasonably estimable.

13.  Guarantees and Indemnifications

The following is a summary of the Company’s agreements, including Indirect Guarantees of Indebtedness of Others, some of which are specifically grandfathered because the guarantees were in effect prior to December 31, 2002. Accordingly, the Company has not recorded any liabilities for these agreements as of June 30, 2010.

As permitted under Delaware law, the Company has agreements whereby the Company’s officers and directors are indemnified for certain events or occurrences while the officer or director is, or was, serving at the Company’s request in such capacity. The maximum potential amount of future payments the Company could be required to make under these indemnification agreements is unlimited; however, the Company has obtained director and officer liability insurance designed to limit the Company’s exposure and to enable the Company to recover a portion of any future amounts paid. As a result of the Company’s insurance policy coverage, the Company believes the estimated fair value of these indemnification agreements is minimal. Accordingly, the Company has no liabilities recorded for these agreements as of June 30, 2010.

 
19

 

The Company enters into standard indemnification agreements in the ordinary course of business. Pursuant to these agreements, the Company indemnifies, holds harmless, and agrees to reimburse the indemnified party for losses suffered or incurred by the indemnified party, generally, the Company’s business partners, subsidiaries and/or customers, in connection with any patent, copyright or other intellectual property infringement claim by any third party with respect to the Company’s products. The term of these indemnification agreements is generally perpetual any time after execution of the agreement. The maximum potential amount of future payments the Company could be required to make under these indemnification agreements is unlimited. The Company has not incurred significant costs to defend lawsuits or settle claims related to these indemnification agreements. As a result, the Company believes the estimated fair value of these agreements is insignificant. Accordingly, the Company has no liabilities recorded for these agreements as of June 30, 2010.

14.  Subsequent Event

On August 3, 2010, the Board of Directors approved a 1:10 reverse stock split of the Company's common stock.  This stock split is subject to stockholder approval.

Item 2.    Management’s Discussion and Analysis of Financial Condition and Results of Operations

Special Note Regarding Forward-Looking Statements

This Quarterly Report on Form 10-Q contains forward-looking statements that involve risks and uncertainties.  Words such as “may,” “could,” “anticipate,” “potential,” “intend,” “expect,” “believe,” “in our view,” and variations of such words and similar expressions, are intended to identify such forward-looking statements, which include, but are not limited to, statements regarding our expectations and beliefs regarding future revenue growth; and sources of revenue; gross margins; financial performance and results of operations; technological trends in, and demand for online advertising; management's strategy, plans and objectives for future operations; our ability to attract and retain highly qualified personnel; our investment in our brand recognition and developing of our web properties; competition, competitors and our ability to compete; liquidity and capital resources; changes in foreign currency exchange rates; the outcome of any litigation to which we are a party; our accounting policies; timing of charges related to our new third party contract-fulfillment and warehouse provider; and sufficiency of our cash resources and investments to meet our operating and working capital requirements and to make any share repurchases.  Actual results may differ materially from those expressed or implied in such forward-looking statements due to various factors, including those set forth in the Risk Factors contained in the section of this Quarterly Report on Form 10-Q entitled "Management's Discussion and Analysis of Financial Condition and Results of Operations."  We undertake no obligation to update the forward-looking statements to reflect events or circumstances occurring after the date of this Quarterly Report on Form 10-Q.

Critical Accounting Estimates
 
There have been no significant changes in our critical accounting estimates during the three and six months ended June 30, 2010 as compared to what was previously disclosed in Management’s Discussion and Analysis of  Financial Condition and Results of Operations included in our Annual Report on Form 10-K for the year ended December 31, 2009.
 
Overview

We are an online network for the global geek community which is comprised of technology professionals, technology enthusiasts and general consumers of technology-oriented goods, services and media.  Our sites include: SourceForge, Slashdot, ThinkGeek, Geek.com, Ohloh and freshmeat.  We provide our audience with content, culture, connections and commerce.

 
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We were incorporated in California in January 1995 and reincorporated in Delaware in December 1999.  From the date of our incorporation through October 2001, we sold Linux-based hardware systems and services under the name VA Linux Systems, Inc.  In December 2001, we changed our name to VA Software Corporation to reflect our decision to pursue Media, E-commerce, Software and Online Images businesses.  In December 2005, we sold our Online Images business to WebMediaBrands Inc. and in April 2007, we sold our Software business to CollabNet, Inc. (“CollabNet”).  On May 24, 2007 we changed our name to SourceForge, Inc.  In June 2009, we acquired Ohloh Corporation, a directory of open source projects and developers and in November 2009, we changed our name to Geeknet, Inc.  In May 2010, we acquired Geek.com, an online information resource and community for technology enthusiasts and professionals.

Our business consists of two operating segments:  Media and E-commerce.  Our Media segment is comprised of a network of web sites targeted at the global geek community.  Our audience of technology professionals and technology enthusiasts relies on our web sites — SourceForge, Ohloh and freshmeat — to create, improve, compare and distribute Open Source software, on Slashdot to peer-produce and peer-moderate technology news and discussion and on Geek.com for technology news and resources.  Our E-commerce segment sells geek-themed retail products to technology enthusiasts and general consumers through our ThinkGeek web site.

Our Media revenue is derived primarily from advertising products delivered on our web properties.  The strategy for our Media business is to increase our awareness, improve our sites and capture, analyze and draw insights from our data.  We are investing in awareness by targeting the media community, who are the primary buyers for our advertising services.  We believe this investment will improve our brand recognition in the marketing and advertising communities.  We continue to invest in our web properties, primarily SourceForge where we launched a more modern platform in July 2009.  In order to offer more software to our visitors, in April 2010, we launched our new Download service on SourceForge.  Downloads have always been a part of SourceForge.  They generate a significant amount of traffic and allow us to target highly relevant advertisements at visitors who visit SourceForge to download software.  The new Download service is intended to be more appealing to a broader group of free, open source projects.  We also improved our project statistics system, to provide additional information to the engineers who write open source software and use these statistics to develop enhancements to projects.  In July 2010, we launched a series of improvements to our platform for developers of Open Source projects.  These improvements provide a completely redesigned set of tools, including an issue tracker, wiki, source code management, and discussion system. This updated forge also offers flexibility by allowing developers to integrate and use third party tools directly on the platform.

We currently use the following key metrics which are derived from data provided by Google Analytics to measure our Media business:

   
Three Months Ended
 
   
June 30,
2010
   
June 30,
2009
 
             
Unique Visitors per Month (in thousands) (1)(2)
    38,868       35,109  
Visits per Unique Visitor per Month
    1.8       1.7  
Visits per Month (in thousands) (2)
    68,740       60,101  
Pages per Visit
    2.3       2.4  
Page Views per Month (in thousands) (2)
    158,697       144,375  
                 
Revenue per Thousand Pages (RPM)
  $ 9.98     $ 10.02  
Revenue per User (RPU) (3)
  $ 0.49     $ 0.49  

 
(1)
– Unique Visitor is the aggregate average unique visitors for all Online Media sites during the period presented. This does not consider possible duplicate visitors who may visit more than one of our web sites during the month.
 
(2)
– Per month amounts are the average calculated as the total amount for the period divided by the months in the period.
 
(3)
– Revenue per User (“RPU”) is an annualized amount based on revenue and unique users during the period presented.

A key element of our growth plans is to increase engagement.  Our metrics around engagement per user are an important measure, and we are focused on both growing the number of unique visitors and deepening the average levels of engagement. 

 
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Media companies have historically reported page views as a metric seeking to measure users’ level of engagement.  A web technology, known as asynchronous JavaScript and XML (“AJAX”) allows users to browse web sites without loading a new page, page views have generally declined for the same, or even higher, level of activity.  We have begun to implement this technology, and as we increase our adoption and change our sites to continue to make them easier to use and more accessible, we may experience associated fluctuations in page views.  As the measures of engagement utilized by media companies evolve to include elements such as time spent per visit or number of visits per month in addition to or in lieu of page views, we expect that our reported metrics may also evolve.  In addition, as we modernize and insert more intelligence into our web properties to enhance the user experience, we remove pages from the user flow which decreases page views.

Our E-commerce business strategy is to increase revenue by expanding the range of new and innovative products we sell, including products developed by us, and by attracting increased traffic to our site.  We have recently increased the pace at which we launch new products and target the launch of at least one new product each business day.  We attract traffic to our sites using a variety of traditional online and direct retail marketing channels, direct mail and email to our customers and followers.  We also publish and communicate with our customers and followers using Twitter (twitter.com/thinkgeek) and Facebook (facebook.com/thinkgeek).

Our E-commerce sales continue to be primarily attributable to customers located in the United States of America.

Results of Operations

The application of accounting standards is central to a company's reported financial position, results of operations and cash flows.  We review our annual and quarterly results, along with key accounting policies, with our audit committee prior to the release of financial results.  We do not use off-balance-sheet arrangements with unconsolidated related parties, nor do we use other forms of off-balance-sheet arrangements such as research and development arrangements.

The following table sets forth our operating results for the periods indicated as a percentage of revenue, represented by selected items from the unaudited condensed consolidated statements of operations.  This table should be read in conjunction with the condensed consolidated financial statements and the accompanying notes included in this Quarterly Report on Form 10-Q.

 
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Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2010
   
2009
   
2010
   
2009
 
Consolidated Statements of Operations Data:
                       
Media revenue
    31.0 %     36.8 %     30.2 %     36.6 %
E-commerce revenue
    69.0       63.2       69.8       63.4  
Revenue
    100.0 %     100.0 %     100.0 %     100.0 %
Media cost of revenue
    12.0       14.6       12.0       16.4  
E-commerce cost of revenue
    57.4       52.2       58.7       53.0  
Cost of revenue
    69.4       66.8       70.7       69.4  
Gross margin
    30.6       33.2       29.3       30.6  
Operating expenses:
                               
Sales and marketing
    23.2       16.6       22.4       19.3  
Research and development
    10.5       17.6       10.5       16.6  
General and administrative
    13.4       19.0       13.9       19.6  
Amortization of intangible assets
    0.7       0.2       0.7       0.1  
Restructuring costs
    (0.7 )     -       (0.3 )     -  
Total operating expenses
    47.1       53.4       47.2       55.6  
Loss from operations
    (16.5 )     (20.2 )     (17.9 )     (25.0 )
Interest and other income (expense), net
    0.1       (10.5 )     0.1       (25.1 )
Loss before income taxes
    (16.4 )     (30.7 )     (17.8 )     (50.1 )
Income tax benefit
    (0.1 )     (0.3 )     -       (0.4 )
Net loss
    (16.3 )%     (30.4 )%     (17.8 )%     (49.7 )%

Revenue

The following table summarizes our revenue by business segment:

   
Three Months Ended
   
Six Months Ended
   
% Change
       
   
June 30,
2010
   
June 30,
2009
   
June 30,
2010
   
June 30,
2009
   
Three
Months
   
% Change
Six Months
 
($ in thousands)
                                   
Media revenue
  $ 4,751     $ 4,341     $ 9,046     $ 8,118       9 %     11 %
E-commerce revenue
    10,558       7,444       20,942       14,038       42 %     49 %
Revenue
  $ 15,309     $ 11,785     $ 29,988     $ 22,156       30 %     35 %

Sales for the three and six months ended June 30, 2010 and June 30, 2009 were primarily to customers located in the United States of America.

For the three months ended June 30, 2010 and June 30, 2009, no one customer represented more than 10% of revenue.  For the six months ended June 30, 2010, no one customer represented more than 10% of revenue while Google Inc. represented 11.1% of revenue for the six months ended June 30, 2009.

 
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Revenue by Segment

 Media Revenue
   
Three Months Ended
   
Six Months Ended
    
% Change
          
   
June 30,
2010
   
June 30,
2009
   
June 30,
2010
   
June 30,
2009
   
Three
Months
   
% Change
Six Months
 
($ in thousands)
                                   
Direct sales
  $ 3,363     $ 3,030     $ 6,452     $ 5,255       11 %     23 %
Ad Networks
    1,029       1,075       1,991       2,434       (4 )%     (18 )%
Other
    359       236       603       429       52 %     41 %
Media revenue
  $ 4,751     $ 4,341     $ 9,046     $ 8,118       9 %     11 %

Our Media revenue is derived primarily from advertising products delivered on our web properties.  Direct sales revenue is generated from orders received by our United States based sales team, which may also include advertisements to be delivered globally.  Ad Networks revenue represents revenue from our Ad Network partners who sell our inventory globally to customers through automated systems and includes revenue from international resellers who use automated systems.  Other revenue represents orders received from our international resellers, sales of reports on data underlying the open source community as well as referral fees and revenue earned from subscriptions to our web properties.

Direct sales revenue for the three months ended June 30, 2010 increased $0.3 million as compared with the three months ended June 30, 2009.  The increase was primarily due to increases in revenue of $1.0 million from customers who increased their advertising levels during the three months ended June 30, 2010 as compared with the three months ended June 30, 2009 and $0.6 million from customers who did not advertise in the three months ended June 30, 2009, offset in part by a $1.3 million decrease in revenue from advertisers whose campaigns were not renewed or who chose to advertise at lower levels during the three months ended June 30, 2010.  Since we obtain higher prices for direct sales revenue, we allocate our available ad units first to direct sales campaigns and then to ad networks.  To the extent that direct sales campaigns decline, we would allocate additional ad units to ad networks, which would increase revenue from ad networks.  The increase in Other revenue during the three months ended June 30, 2010 as compared to the three months ended June 30, 2009 was primarily due to an increase in revenue from our international resellers.

Direct sales revenue for the six months ended June 30, 2010 increased $1.2 million as compared with the six months ended June 30, 2009.  The increase was primarily due to increases in revenue of $2.7 million from customers who increased their advertising levels during the six months ended June 30, 2010 as compared with the six months ended June 30, 2009 and $0.6 million from customers who did not advertise in the six months ended June 30, 2009, offset in part by a $2.1 million decrease in revenue from advertisers whose campaigns were not renewed or who chose to advertise at lower levels during the six months ended June 30, 2010.  The decrease in Ad Networks revenue for the six months ended June 30, 2010 as compared to the six months ended June 30, 2009 was due to decreased revenue from Google primarily due to a decrease in the number of ad units we made available to Google.  Since we obtain higher prices for direct sales revenue, we allocate our available ad units first to direct sales campaigns and then to ad networks.  To the extent that direct sales campaigns decline, we would allocate additional ad units to ad networks, which would increase revenue from ad networks.  The increase in Other revenue during the three months ended June 30, 2010 as compared to the three months ended June 30, 2009 was primarily due to an increase in revenue from our international resellers.

The demand for traditional online advertising, which are those advertising units defined by The Interactive Advertising Bureau, is not growing at a rate sufficient to meet our revenue growth plans.  We have supplemented this traditional online advertising by introducing higher-priced premium advertising products.  We believe that in order to grow revenue, we must continue to focus on creating new and innovative advertising products.

 
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E-commerce Revenue

   
Three Months Ended
   
Six Months Ended
   
% Change
Three
Months
   
% Change
Six Months
 
   
June 30,
2010
   
June 30,
2009
   
June 30,
2010
   
June 30,
2009
         
                                     
E-commerce revenue (in thousands)
  $ 10,558     $ 7,444     $ 20,942     $ 14,038       42 %     49 %
Percentage of total revenue
    69 %     63 %     70 %     63 %                
Number of orders shipped
    178,833       124,776       363,380       240,562       43 %     51 %
Average order size (in dollars)
  $ 63     $ 63     $ 62     $ 62       0 %     0 %

E-commerce revenue is derived from the online sale of consumer goods, including shipping, net of any returns and allowances.  The increase in E-commerce revenue during the three months ended June 30, 2010, as compared to the three months ended June 30, 2009, was primarily due to a 43% increase in the number of shipments year-over-year.  The increase in the number of shipments was primarily driven by increased demand for ThinkGeek’s innovative products.

The increase in E-commerce revenue during the six months ended June 30, 2010, as compared to the six months ended June 30, 2009, was primarily due to a 51% increase in the number of shipments year-over-year.  The increase in the number of shipments was primarily driven by increased demand for ThinkGeek’s innovative products.

Cost of Revenue/Gross Margin

   
Three Months Ended
   
Six Months Ended
   
% Change
       
($ in thousands)
 
June 30,
2010
   
June 30,
2009
   
June 30,
2010
   
June 30,
2009
   
Three
Months
   
% Change
Six Months
 
Cost of revenue
  $ 10,623     $ 7,870     $ 21,222     $ 15,387       35 %     38 %
Gross margin
    4,686       3,915       8,766       6,769       20 %     30 %
Gross margin %
    31 %     33 %     29 %     31 %                

Cost of revenue consists of personnel costs and related overhead associated with developing and delivering external content for our media sites, cost of equipment and co-location costs to deliver external media content and product and operating costs associated with our E-commerce business.

Gross margins declined for both the three and six months ended June 30, 2010 as compared with the three and six months ended June 30, 2009, primarily due to the revenue mix between Media and E-commerce revenue.  E-commerce revenue has significantly lower gross margins than Media revenue.
 
Cost of Revenue/Gross Margin by Segment

Media Cost of Revenue/Gross Margin

   
Three Months Ended
   
Six Months Ended
   
% Change
       
($ in thousands)
 
June 30,
2010
   
June 30,
2009
   
June 30,
2010
   
June 30,
2009
   
Three
Months
   
% Change
Six Months
 
Media cost of revenue
  $ 1,831     $ 1,718     $ 3,612     $ 3,625       7 %     0 %
Media gross margin
    2,920       2,623       5,434       4,493       11 %     21 %
Media gross margin %
    61 %     60 %     60 %     55 %                
Headcount
    18       19       18       19                  

 Media cost of revenue consists of personnel costs and related overhead associated with maintaining and supporting the sites, delivering advertising campaigns and developing the editorial content of the sites, co-location and depreciation costs for delivering site content, and the costs of serving and running advertising campaigns.

 
25

 

The increase in Media gross margin percentages for the three months ended June 30, 2010, as compared to the three months ended June 30, 2009, was primarily driven by the increased Media revenue, offset in part by increased cost of revenue, primarily due to increased co-location costs and personnel costs.

The increase in Media gross margin percentages for the six months ended June 30, 2010, as compared to the six months ended June 30, 2009, was primarily driven by increased Media revenue.

E-commerce Cost of Revenue/Gross Margin

   
Three Months Ended
   
Six Months Ended
   
% Change
Three
Months
       
($ in thousands)
 
June 30,
2010
   
June 30,
2009
   
June 30,
2010
   
June 30,
2009
       
% Change
Six Months
 
E-commerce cost of revenue
  $ 8,792     $ 6,152     $ 17,610     $ 11,762       43 %     50 %
E-commerce gross margin
    1,766       1,292       3,332       2,276       37 %     46 %
E-commerce gross margin %
    17 %     17 %     16 %     16 %                
Headcount
    27       24       27       24                  

E-commerce cost of revenue consists of product costs, shipping and fulfillment costs and operating costs, and includes personnel costs associated with the E-commerce operations and merchandising functions.  E-commerce gross margin percentages remained essentially flat for the three and six months ended June 30, 2010 as compared to the three and six months ended June 30, 2009.

The increase in E-commerce cost of revenue during the three months ended June 30, 2010, as compared to the three months ended June 30, 2009, was primarily due to increases in product costs of $1.4 million, shipping and fulfillment costs of $0.8 million and operating costs of $0.4 million.

The increase in E-commerce cost of revenue during the six months ended June 30, 2010, as compared to the six months ended June 30, 2009, was primarily due to increases in product costs of $3.3 million, shipping and fulfillment costs of $1.8 million and operating costs of $0.8 million.

The increase in product, shipping and fulfillment costs was due to an increase in revenue.  The increase in operating expenses was primarily due to additional headcount and related costs to provide customer service and to identify and source new products.

We expect E-commerce cost of revenue to increase in absolute dollars as E-commerce operating costs increase in the future, while E-commerce gross margin percentages may decline as we incur additional operating costs to support our strategy of increasing revenue.

Operating Expenses

Sales and Marketing Expenses

Sales and marketing (“S&M”) expenses consist primarily of personnel and related overhead expenses, including sales commission, for personnel engaged in sales, marketing and sales support functions, and includes costs associated with market research, promotional activities, events and trade show attendance.

   
Three Months Ended
   
Six Months Ended
   
% Change
Three
Months
   
% Change
Six Months
 
($ in thousands)
 
June 30,
2010
   
June 30,