Quarterly Report



UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 

 
FORM 10-Q
 

 
(Mark one)                                                                                        
x          QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2009

OR

¨       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______ to ______

Commission file number: 0-28104
 


  JAKKS Pacific, Inc.
(Exact Name of Registrant as Specified in Its Charter)
 

 
Delaware
 
95-4527222
(State or Other Jurisdiction of Incorporation or Organization)
 
(I.R.S. Employer Identification No.)

22619 Pacific Coast Highway
Malibu, California
 
90265
(Address of Principal Executive Offices)
 
(Zip Code)

Registrant’s telephone number, including area code: (310) 456-7799
 


Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  x   No  ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes  o No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,”  “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):  
Large accelerated filer
x
Accelerated filer
  o
Non-accelerated filer
¨
(Do not check if a smaller
reporting company)
Smaller reporting company
¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes ¨ No x
 

 
The number of shares outstanding of the issuer’s common stock is 27,928,231 (as of August 13, 2009).
 


JAKKS PACIFIC, INC. AND SUBSIDIARIES

INDEX TO QUARTERLY REPORT ON FORM 10-Q
Quarter Ended June 30, 2009

ITEMS IN FORM 10-Q
 
     
Page
       
Part I
FINANCIAL INFORMATION
     
 
Item 1.
Financial Statements
   
 
Condensed Consolidated Balance Sheets - December 31, 2008 and June 30, 2009 (unaudited)
 
2
 
Condensed Consolidated Statements of Operations for the Three and Six Months Ended June 30, 2008 and 2009 (unaudited)
 
3
 
Condensed Consolidated Statements of Cash Flows for the Six Months Ended June 30, 2008 and 2009 (unaudited)
 
4
 
Notes to Condensed Consolidated Financial Statements (unaudited)
 
5
Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
20
Item 3.
Quantitative and Qualitative Disclosures About Market Risk
 
30
Item 4.
Controls and Procedures
 
30
       
Part II
OTHER INFORMATION
   
Item 1.
Legal Proceedings
 
31
Item 1A.
Risk Factors
 
34
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
 
None
Item 3.
Defaults Upon Senior Securities
 
None
Item 4.
Submission of Matters to a Vote of Security Holders
 
None
Item 5.
Other Information
 
None
Item 6.
Exhibits
 
41
       
Signatures      
   
42
Exhibit 31.1
     
Exhibit 31.2
     
Exhibit 31.3
     
Exhibit 32.1
     
Exhibit 32.2
     
Exhibit 32.3  
     

DISCLOSURE REGARDING FORWARD-LOOKING STATEMENTS

This report includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. For example, statements included in this report regarding our financial position, business strategy and other plans and objectives for future operations, and assumptions and predictions about future product demand, supply, manufacturing, costs, marketing and pricing factors are all forward-looking statements. When we use words like “intend,” “anticipate,” “believe,” “estimate,” “plan”, “expect” or words of similar import, we are making forward-looking statements. We believe that the assumptions and expectations reflected in such forward-looking statements are reasonable and are based on information available to us on the date hereof, but we cannot assure you that these assumptions and expectations will prove to have been correct or that we will take any action that we may presently be planning. We are not undertaking to publicly update or revise any forward-looking statement if we obtain new information or upon the occurrence of future events or otherwise.
 
1

 
JAKKS PACIFIC, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except share amounts)
 
   
December 31,
2008
     
June 30,
2009
 
   
(*)
   
(Unaudited)
 
ASSETS
             
Current assets
             
Cash and cash equivalents
 
$
169,520
   
$
122,406
 
Marketable securities
   
195
     
199
 
Accounts receivable, net of allowances for uncollectible accounts of $2,005 and $1,577, respectively
   
147,587
     
115,777
 
Inventory
   
87,944
     
76,563
 
Prepaid expenses and other current assets
   
29,670
     
28,629
 
Income tax receivable
   
22,288
     
41,120
 
Deferred income taxes
   
17,993
     
82,443
 
Total current assets
   
475,197
     
467,137
 
Property and equipment
               
Office furniture and equipment
   
12,390
     
12,883
 
Molds and tooling
   
63,075
     
62,189
 
Leasehold improvements
   
5,947
     
6,185
 
Total
   
81,412
     
81,257
 
Less accumulated depreciation and amortization
   
52,914
     
51,280
 
Property and equipment, net
   
28,498
     
29,977
 
Investment in video game joint venture
   
53,184
     
34,683
 
Goodwill, net
   
427,693
     
 
Trademarks, net
   
10,491
     
2,308
 
Intangibles and other, net
   
33,061
     
49,607
 
Total assets
 
$
1,028,124
   
$
583,712
 
LIABILITIES AND STOCKHOLDERS’ EQUITY
               
Current liabilities
               
Accounts payable
 
$
57,432
   
$
66,490
 
Accrued expenses
   
61,780
     
42,489
 
Reserve for sales returns and allowances
   
23,317
     
15,793
 
Capital lease obligation
   
417
     
340
 
Income taxes payable
   
7,190
     
 
Convertible senior notes
   
     
98,000
 
Total current liabilities
   
150,136
     
223,112
 
Deferred income taxes
   
26,237
     
17,140
 
Income tax payable
   
4,686
     
4,686
 
Other liabilities
   
2,112
     
6,592
 
Convertible senior notes
   
98,000
     
 
Total liabilities
   
281,171
     
251,530
 
Stockholders’ equity
               
Preferred stock, $.001 par value; 5,000,000 shares authorized; nil outstanding
   
     
 
Common stock, $.001 par value; 100,000,000 shares authorized; 27,521,278 and 27,928,231 shares issued and outstanding, respectively
   
28
     
28
 
Additional paid-in capital
   
292,809
     
295,399
 
Retained earnings
   
458,345
     
40,984
 
Accumulated comprehensive loss
   
(4,229
)
   
(4,229
)
Total stockholders’ equity
   
746,953
     
332,182
 
Total liabilities and stockholders’ equity
 
$
1,028,124
   
$
583,712
 
 


(*)
Derived from audited financial statements

See notes to condensed consolidated financial statements.

2

 
JAKKS PACIFIC, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share data)

   
Three Months Ended
June 30,
(Unaudited)
   
Six Months Ended
June 30,
(Unaudited)
 
    
2008
   
2009
   
2008
   
2009
 
    
As Adjusted
(Note 13)
   
 
   
As Adjusted
(Note 13)
   
 
 
Net sales
  $ 145,291     $ 144,809     $ 276,226     $ 253,494  
 Cost of sales
    92,366       150,885       174,804       222,589  
Gross profit (loss)
    52,925       (6,076     101,422       30,905  
Selling, general and administrative expenses
    46,490       53,756       94,825       108,310  
Write-down of intangible assets
          8,221             8,221  
Write-down of goodwill
          407,125             407,125  
Income (loss) from operations
    6,435       (475,178     6,597       (492,751 )
Profit (loss) from video game joint venture
    1,295       (22,901 )     3,727       (20,005 )
Interest Income
    773       69       2,093       248  
Interest Expense, net of benefit
    (1,642 )     (1,266     (3,200 )     (2,533 )
Income (loss) before provision (benefit) for income taxes
    6,861       (499,276 )     9,217       (515,041 )
Provision (benefit) for income taxes
    2,091       (92,714     2,857       (97,680 )
Net income (loss)
  $ 4,770     $ (406,562 )   $ 6,360     $ (417,361 )
Earnings (loss) per share – basic
  $ 0.17     $ (14.96 )   $ 0.23     $ (15.35 )
Earnings (loss) per share – diluted
  $ 0.17     $ (14.96 )   $ 0.23     $ (15.35 )
 

 
See notes to condensed consolidated financial statements.

3

 
JAKKS PACIFIC, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
 
   
Six Months Ended
June 30,
(Unaudited)
 
   
2008
   
2009
 
 
 
As Adjusted
(Note 13)
       
CASH FLOWS FROM OPERATING ACTIVITIES  
               
Net income (loss)
 
$
6,360
   
$
(417,361
)
Adjustments to reconcile net income (loss) to net cash used by operating activities:
               
Depreciation and amortization
   
10,283
     
11,417
 
Share-based compensation expense
   
4,011
     
3,979
 
(Profit) loss from video game joint venture
   
(3,973
)
   
18,332
 
Loss on disposal of property and equipment
   
43
     
2,341
 
Deferred income taxes
   
(90
)
   
(73,547
)
Write-down of intangible assets
   
     
8,221
 
Write-down of goodwill
   
     
407,125
 
Changes in operating assets and liabilities:
               
Accounts receivable
   
72,005
     
31,810
 
Inventory
   
(8,115
)
   
8,742
 
Prepaid expenses and other current assets
   
(14,479
)
   
1,342
 
Income tax receivable
   
(8,919
)
   
(18,832
)
Accounts payable
   
866
     
9,058
 
Accrued expenses
   
(28,630
)
   
(6,942
)
Income taxes payable
   
(21,997
)
   
(7,190
)
Reserve for sales returns and allowances
   
(14,396
)
   
(7,524
)
Other liabilities
   
781
     
4,481
 
Total adjustments
   
(12,610
)
   
392,813
 
Net cash used by operating activities
   
(6,250
)
   
(24,548
)
CASH FLOWS FROM INVESTING ACTIVITIES
               
Purchase of property and equipment
   
(12,776
)
   
(10,912
)
Change in other assets
   
125
     
2,068
 
Cash paid for net assets of business acquired
   
(14,993
)
   
(12,253
)
Net purchase of marketable securities
   
(2
)
   
(4
)
Net cash used by investing activities
   
(27,646
)
   
(21,101
)
CASH FLOWS FROM FINANCING ACTIVITIES
               
Net proceeds from stock options exercised
   
2,831
     
 
Common stock surrendered
   
(2,968
)
   
(1,389
)
Common stock repurchased
   
(30,002
)
   
 
Repayment of capital lease obligation
   
     
(76
Net cash used in financing activities
   
(30,139
)
   
(1,465
)
Net decrease in cash and cash equivalents
   
(64,035
)
   
(47,114
)
Cash and cash equivalents, beginning of period
   
241,250
     
169,520
 
Cash and cash equivalents, end of period
 
$
177,215
   
$
122,406
 
                 
Cash paid during the period for:
               
Income taxes
 
$
36,877
   
$
2,224
 
Interest
 
$
2,341
   
$
2,281
 

Non cash investing and financing activity:

In January and March 2008, two executive officers surrendered an aggregate of 122,202 shares of restricted stock at a value of $3.0 million to cover their income taxes due on the 2008 vesting of restricted shares granted to them in 2006, 2007 and 2008. This restricted stock was subsequently retired by the Company.

In January 2009, two executive officers surrendered an aggregate of 74,836 shares of restricted stock at a value of $1.4 million to cover their income taxes due on the 2009 vesting of restricted shares granted to them in 2007 and 2008. This restricted stock was subsequently retired by the Company.

See Notes 8 and 9 for additional supplemental information to the condensed consolidated statements of cash flows.

See notes to condensed consolidated financial statements.

4

 
JAKKS PACIFIC, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
June 30, 2009

Note 1 — Basis of Presentation

The accompanying unaudited interim condensed consolidated financial statements included herein have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to such rules and regulations. However, the Company believes that the disclosures are adequate to prevent the information presented from being misleading. These financial statements should be read in conjunction with Management’s Discussion and Analysis of financial condition and results of operations and the financial statements and the notes thereto included in the Company’s Form 10-K, which contains audited financial information for the three years in the period ended December 31, 2008.

The information provided in this report reflects all adjustments (consisting solely of normal recurring items) that are, in the opinion of management, necessary to present fairly the financial position and the results of operations for the periods presented. Interim results are not necessarily indicative of results to be expected for a full year.

Certain reclassifications have been made to prior year balances in order to conform to the current year presentation.

The condensed consolidated financial statements include the accounts of JAKKS Pacific, Inc. and its wholly-owned subsidiaries (collectively “the Company”).

Note 2 — Business Segments, Geographic Data, Sales by Product Group, and Major Customers

The Company is a worldwide producer and marketer of children’s toys and other consumer products, principally engaged in the design, development, production, marketing and distribution of its diverse portfolio. The Company’s reportable segments are Traditional Toys, Craft/Activity/Writing Products, and Pet Products, each of which includes worldwide sales.

The Traditional Toys segment includes action figures, vehicles, playsets, plush products, dolls, accessories, pretend play products including Halloween costumes and accessories, dress-up costumes and accessories, electronic products, novelty toys, collectibles, construction toys, compounds, infant and pre-school toys, water toys, kites, and related products.

Craft/Activity/Writing Products include do-it-yourself kits, pens, pencils, stationery products, crayons, markers, paints, and other related craft and activity products.

Pet Products include pet toys, treats, apparel and related pet products.

Segment performance is measured at the operating income level. All sales are made to external customers, and general corporate expenses have been attributed to the various segments based on sales volumes. Segment assets are comprised of accounts receivable and inventories, net of applicable reserves and allowances, goodwill and other assets.

5

 
JAKKS PACIFIC, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 2 — Business Segments, Geographic Data, Sales by Product Group, and Major Customers - (continued)

Results are not necessarily those that would be achieved were each segment an unaffiliated business enterprise. Information by segment and a reconciliation to reported amounts as of December 31, 2008 and June 30, 2009 and for the three and six months ended June 30, 2008 and 2009 are as follows (in thousands):

   
Three Months Ended
June 30,
   
Six Months Ended 
June 30,
 
   
2008
   
 2009
   
2008
   
2009
 
Net Sales
 
 
                 
Traditional Toys
  $ 131,127     $ 126,458     $ 250,645     $ 224,050  
Craft/Activity/Writing Products
    10,570       14,818       16,658       22,378  
Pet Products
    3,594       3,533       8,923       7,066  
    $ 145,291     $ 144,809     $ 276,226     $ 253,494  
 
   
Three Months Ended
June 30,
   
Six Months Ended
June 30,
 
    
2008
As Adjusted
(Note 13)
   
2009
   
2008
As Adjusted
(Note 13)
   
2009
 
Operating Income (Loss)
                       
Traditional Toys
  $ 5,892       (373,944 )   $ 6,133     $ (389,724 )
Craft/Activity/Writing Products
    405       (89,790 )     363       (91,012 )
Pet Products
    138       (11,444 )     101       (12,015 )
    $ 6,435       (475,178 )   $ 6,597     $ (492,751 )

   
Three Months Ended
June 30,
   
Six Months Ended 
June 30,
 
    
2008
As Adjusted
(Note 13)
   
2009
   
2008 As
Adjusted
(Note 13)
   
2009
 
Depreciation and Amortization Expense
                     
Traditional Toys
  $ 5,163     $ 5,886     $ 9,655       10,444  
Craft/Activity/Writing Products
    276       573       493       751  
Pet Products
    43       130       135       222  
    $ 5,482     $ 6,589     $ 10,283     $ 11,417  
 
   
December 31,
   
June 30,
 
   
2008
   
2009
 
Assets
           
Traditional Toys
  $ 877,606     $ 531,845  
Craft/Activity/Writing Products
    128,036       42,736  
Pet Products
    22,482       9,131  
    $ 1,028,124     $ 583,712  
 
6

 
JAKKS PACIFIC, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 2 — Business Segments, Geographic Data, Sales by Product Group, and Major Customers - (continued)

The following tables present information about the Company by geographic area as of December 31, 2008 and June 30, 2009 and for the three and six months ended June 30, 2008 and 2009 (in thousands):
  
   
December 31,
2008
   
June 30,
2009
 
Long-lived Assets
           
United States
  $ 26,179     $   27,722  
Hong Kong
      2,319             2,255  
    $ 28,498     $   29,977  

   
Three Months Ended
June 30,
   
Six Months Ended 
June 30,
 
   
2008
   
2009
   
2008
   
2009
 
Net Sales by Geographic Area
                       
United States
  $ 112,783     $ 120,807     $ 220,252       210,879  
Europe
    9,713       6,152       16,442       12,288  
Canada
    4,377       5,563       9,288       9,968  
Hong Kong
    10,593       6,292       16,600       9,539  
Other
    7,825       5,995       13,644       10,820  
    $ 145,291     $ 144,809     $ 276,226     $ 253,494  
 
Major Customers

Net sales to major customers for the three and six months ended June 30, 2008 and 2009 were as follows (in thousands, except for percentages):

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2008
   
2009
   
2008
   
2009
 
    
Amount
   
Percentage of
Net Sales
   
Amount
   
Percentage of
Net Sales
   
Amount
   
Percentage of 
Net Sales
   
Amount
   
Percentage   of
Net
  Sales
 
   
 
                             
Wal-Mart
  $ 34,697       23.9 %     $ 23,008       15.9 %     $ 80,936       29.3 %     $ 58,553       23.1 %
Toys ‘R’ Us 
      9,942       6.8       14,698       10.1       22,321       8.1       25,834       10.2  
Target
      28,889       19.9       34,235       23.6       45,617       16.5       49,982       19.7  
                                                                 
    $ 73,528       50.6 %   $ 71,941       49.6 %   $ 148,874       53.9 %   $ 134,319       53.0 %

No other customer accounted for more than 10% of the Company’s total net sales.

At December 31, 2008 and June 30, 2009, the Company’s three largest customers accounted for approximately 74.0% and 50.1%, respectively, of net accounts receivable. The concentration of the Company’s business with a relatively small number of customers may expose the Company to material adverse effects if one or more of its large customers were to experience financial difficulty. The Company performs ongoing credit evaluations of its top customers and maintains an allowance for potential credit losses.

7


JAKKS PACIFIC, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 3 — Inventory

Inventory, which includes the ex-factory cost of goods, in-bound freight, duty and warehouse costs, is stated at the lower of cost (first-in, first-out) or market and consists of the following (in thousands):
 
   
December 31,
2008
   
June 30,
2009
 
             
Raw materials
  $ 3,778     $ 4,001  
Finished goods
      84,166           72,562  
    $ 87,944     $ 76,563  

Note 4 — Revenue Recognition and Reserve for Sales Returns and Allowances

Revenue is recognized upon the shipment of goods to customers or their agents, depending on terms, provided that there are no uncertainties regarding customer acceptance, the sales price is fixed or determinable, and collectability is reasonably assured and not contingent upon resale.

Generally, the Company does not allow for product returns. It provides a negotiated allowance for breakage or defects to its customers, which is recorded when the related revenue is recognized. However, the Company does make occasional exceptions to this policy and consequently accrues a return allowance in gross sales based on historic return amounts and management estimates. The Company also will occasionally grant credits to facilitate markdowns and sales of slow moving merchandise. These credits are recorded as a reduction of gross sales at the time of occurrence.

The Company also participates in cooperative advertising arrangements with some customers, whereby it allows a discount from invoiced product amounts in exchange for customer purchased advertising that features the Company’s products. Typically, these discounts range from 1% to 6% of gross sales, and are generally based on product purchases or on specific advertising campaigns. Such amounts are accrued when the related revenue is recognized or when the advertising campaign is initiated. These cooperative advertising arrangements are accounted for as direct selling expenses.

The Company’s reserve for sales returns and allowances amounted to $23.3 million as of December 31, 2008, compared to $15.8 million as of June 30, 2009. This decrease was due primarily to certain customers taking their year-end allowances related to 2008 and current year allowances during 2009.

Note 5 — Convertible Senior Notes

In June 2003, the Company sold an aggregate of $98.0 million of 4.625% Convertible Senior Notes due June 15, 2023 and received net proceeds of approximately $94.4 million. The notes are convertible into shares of the Company’s common stock at an initial conversion price of $20.00 per share, or 50 shares per note, subject to certain circumstances. The notes may be converted in each quarter subsequent to any quarter in which the closing price of the Company’s common stock is at or above a prescribed price for at least 20 trading days in the last 30 trading day period of the quarter. The prescribed price for the conversion trigger is $24.00 through June 30, 2010, and increases nominally each quarter thereafter. Cash interest is payable at an annual rate of 4.625% of the principal amount at issuance, from the issue date to June 15, 2010, payable on June 15 and December 15 of each year. After June 15, 2010, interest will accrue on the outstanding notes until maturity. At maturity, the Company will redeem the notes at their accreted principal amount, which will be equal to $1,811.95 (181.195%) per $1,000 principal amount at issuance, unless redeemed or converted earlier. The notes were not convertible as of June 30, 2009 and are not convertible during the third quarter of 2009.
 
8

 
JAKKS PACIFIC, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 5 — Convertible Senior Notes (continued)

The Company may redeem the notes at its option in whole or in part beginning on June 15, 2010, at 100% of their accreted principal amount plus accrued and unpaid interest, if any, payable in cash. Holders of the notes may also require the Company to repurchase all or part of their notes on June 15, 2010, for cash, at a repurchase price of 100% of the principal amount per note plus accrued and unpaid interest, if any.  Accordingly, the notes have been reclassified as a short-term liability as of June, 30, 2009.  Holders of the notes may also require the Company to repurchase all or part of their notes on June 15, 2013 and June 15, 2018 at a repurchase price of 100% of the accreted principal amount per note plus accrued and unpaid interest, if any, and may be paid in cash, in shares of common stock or a combination of cash and shares of common stock.

  Note 6 — Income Taxes

The Company’s income tax benefit, which includes federal, state and foreign income taxes, discrete items of goodwill and trademark impairment, and the THQ/Jakks joint venture settlement, was $97.7 million, or an effective tax benefit rate of 19.0% for the six months ended June 30, 2009. During the comparable period in 2008, the income tax provision was $2.9 million, or an effective tax provision rate of 31.0%.  The impairment of goodwill and trademarks, totaling $64.5 million, and the THQ/Jakks joint venture settlement of $9.1 million, were reductions to the tax benefit rate realized.    Exclusive of the discrete items, the second quarter 2009 effective tax benefit rate would be 31.8%,  There were no discrete items in the second quarter of 2008.

As of June 30, 2009, the Company had net deferred tax assets of approximately $65.3 million for which an allowance of $0.9 million has been provided since, in the opinion of management, realization of the future benefit is uncertain.
 
Current interest on uncertain income tax liabilities is recognized as interest expense in the consolidated statement of operations. During the six months ended June 30, 2009, the Company recognized $0.1 million of current year interest expense.

Note 7 — Earnings Per Share

The following table is a reconciliation of the weighted average shares used in the computation of basic and diluted earnings per share for the periods presented (in thousands, except per share data):
 
   
Three Months Ended June 30,
  
     
2008 As Adjusted (Note 13)
     
2009
  
     
Income
     
Weighted
Average
Shares
     
Per-Share
     
Income /
(Loss)
     
Weighted
Average
Shares
     
Per-Share
  
                                     
Earnings (loss) per share - basic
         
 
             
Income available to common stockholders
 
$
4,770
     
27,288
   
$
0.17
   
$
(406,562
   
27,175
   
$
(14.96
)
Effect of dilutive securities:
                                               
Convertible senior notes
   
737
     
4,900
             
  —
     
  —
         
Options and warrants
   
  —
     
198
             
     
         
Unvested restricted stock grants
   
  —
     
208
             
     
         
Earnings (loss) per share - diluted
                                               
Income available to common stockholders plus assumed exercises and conversion
 
$
5,507
     
32,594
   
$
0.17
   
$
(406,562
)
   
27,175
   
$
(14.96
)
 
9

 
JAKKS PACIFIC, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 7 — Earnings Per Share (continued)

   
Six Months Ended June 30,
  
     
2008 As Adjusted (Note 13)
     
2009
  
     
Income
     
Weighted
Average
Shares
     
Per-Share
     
Income /
(Loss)
     
Weighted
Average
Shares
     
Per-Share
 
                                     
Earnings (loss) per share - basic
         
 
             
Income available to common stockholders
 
$
6,360
     
27,677
   
$
0.23
   
$
(417,361
   
27,187
   
$
(15.35
)
Effect of dilutive securities:
                                               
Options and warrants
   
  —
     
225
             
     
         
Unvested restricted stock grants
   
  —
     
175
             
     
         
Earnings (loss) per share - diluted
                                               
Income available to common stockholders plus assumed exercises and conversion
 
$
6,360
     
28,077
   
$
0.23
   
$
(417,361
   
27,187
   
$
(15.35
)

Basic earnings per share has been computed using the weighted average number of common shares outstanding. Diluted earnings per share has been computed using the weighted average number of common shares and common share equivalents outstanding (which consist of warrants, options and convertible debt to the extent they are dilutive). For the three months ended June 30, 2009 and the six months ended June 30, 2008 and 2009, the convertible notes interest and related common share equivalent of 4,900,000 were excluded from the diluted earnings per share calculation because they were anti-dilutive.  For the three and six months ended June 30, 2009, the diluted options and warrants of 15,027 and 30,279, respectively, and unvested restricted stock grants outstanding of 209,692 and 174,331, respectively, were excluded from the diluted earnings per share calculation because they were anti-dilutive. Potentially dilutive stock options of nil for the three and six months ended June 30, 2008, respectively, were excluded from the computation of diluted earning per share as the average market price of the Company’s common stock did not exceed the weighted average exercise price of such options and to have included them would have been anti-dilutive.

10

 
JAKKS PACIFIC, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 8 — Common Stock and Preferred Stock

The Company has 105,000,000 authorized shares of stock consisting of 100,000,000 shares of $.001 par value common stock and 5,000,000 shares of $.001 par value preferred stock.

In January 2009, the Company issued an aggregate of 240,000 shares of restricted stock at an aggregate value of approximately $5.0 million to two of its executive officers, which vest, subject to certain Company financial performance criteria,  in January 2010, an aggregate of 30,340 shares of restricted stock to its five non-employee directors, which vest in January 2010, at an aggregate value of approximately $0.6 million, and an aggregate of 206,500 shares of restricted stock to its employees at an aggregate value of approximately $3.8 million, which vest over a five-year period. Additionally, 74,836 shares of restricted stock previously received by two executive officers were surrendered at a value of $1.4 million to cover their income taxes due on the 2009 vesting of the restricted stock granted to them in 2007 and 2008.  This restricted stock was subsequently retired by the Company.  Also, in January 2009, an employee surrendered 551 shares of restricted stock at a value of $11,367 to cover his income taxes due on the December 31, 2008 vested shares.  In February 2009, the Company issued 3,000 shares of restricted stock at a value of approximately $0.05 million to an employee, which vest over a five-year period. In June 2009, the Company issued 2,500 shares of restricted stock at a value of approximately $0.03 million to an employee, which vest over a five-year period.

In January 2008, the Company issued an aggregate of 240,000 shares of restricted stock at an aggregate value of approximately $5.7 million to two of its executive officers, which vested 50% in each of January 2009 and 2010 and an aggregate of 25,340 shares of restricted stock to its five non-employee directors, which vest in January 2009, at an aggregate value of approximately $0.6 million. In February 2008, the Company issued an aggregate of 41,134 shares of restricted stock as 2007 bonus compensation to two of its executive officers, which vested immediately, at an aggregate value of approximately $1.0 million. In February 2008, the Company issued 3,593 shares of restricted stock as 2007 bonus compensation at a value of approximately $0.1 million to an executive officer, which vests 50% on each of March 1, 2009 and 2010. During the six months ended June  30, 2008, the Company also issued 208,871 shares of common stock on the exercise of options at a value of $2.8 million, and 122,202 shares of restricted stock previously received by two executive officers were surrendered at a value of $3.0 million to cover their income taxes due on the 2008 vesting of the restricted shares granted to them in 2006, 2007 and 2008. This surrendered restricted stock was subsequently retired by the Company. The Company granted and issued an aggregate of 20,000 shares of restricted stock to an employee at an aggregate value of approximately $0.5 million.  In February 2008, the Company’s Board of Directors authorized it to repurchase up to $30.0 million of its common stock. In April and May 2008, the Company repurchased an aggregate of 1,259,300 shares of its common stock at an average price of $23.82 per share for a total cost of $30.0 million. The repurchased stock represented approximately 4.4% of the Company’s then outstanding shares of common stock at the time of the repurchase and was subsequently retired by the Company.

 All issuances of common stock, including those issued pursuant to stock option and warrant exercises, restricted stock grants and acquisitions, are issued from the Company’s authorized but not issued and outstanding shares.
 
11

 
JAKKS PACIFIC, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 9 — Business Combinations

The Company acquired the following entities to further enhance its existing product lines and to continue diversification into other toy categories and seasonal businesses:

In October 2008, the Company acquired substantially all of the assets of Tollytots Limited.  The total initial consideration of $25.7 million consisted of $12.0 million in cash and the assumption of liabilities in the amount of $13.7 million, and resulted in goodwill of $3.1 million. In addition, the Company agreed to pay an earn-out of up to an aggregate amount of $5.0 million in cash over the three calendar years following the acquisition based on the achievement of certain financial performance criteria, which will be recorded as goodwill when and if earned.  Tollytots is a leading designer and producer of licensed baby dolls and baby doll pretend play accessories based on well-known brands, and was included in its results of operations from the date of acquisition.  Pro forma results of operations are not provided since the amounts are not material to the consolidated results of operations.

In October 2008, the Company acquired all of the stock of Kids Only, Inc. and a related Hong Kong company, Kids Only Limited (collectively, “Kids Only”).  The total initial consideration of $23.3 million consisted of $20.4 million in cash and the assumption of liabilities in the amount of $2.9 million, and resulted in goodwill of $12.7 million. In addition, the Company agreed to pay an earn-out of up to an aggregate amount of $5.6 million in cash over the three calendar years following the acquisition based on the achievement of certain financial performance criteria, which will be recorded as goodwill when and if earned.  Kids Only is a leading designer and producer of licensed indoor and outdoor kids’ furniture, and has an extensive portfolio which also includes baby dolls and accessories, room décor and a myriad of other children’s toy products, and was included in its results of operations from the date of acquisition.  Pro forma results of operations are not provided since the amounts are not material to the consolidated results of operations.

In December 2008, the Company acquired certain assets of Disguise, Inc. and a related Hong Kong company, Disguise Limited (collectively, “Disguise”).  The total initial consideration of $60.6 million consisted of $38.6 million in cash and the assumption of liabilities in the amount of $22.0 million, and resulted in goodwill of $30.6 million. The Company has not finalized its purchase price allocation for Disguise and has engaged a third party to perform studies and valuations of the estimated fair value of assets and liabilities assumed.  Disguise is a leading designer and producer of Halloween and everyday costume play and was included in our results of operations from the date of acquisition.  Pro forma results of operations are not provided since the amounts are not material to the consolidated results of operations.

Refer to Note 11 for information on the write-down of goodwill.

Note 10 — Joint Venture

The Company owns a fifty percent interest in a joint venture with THQ Inc. (“THQ”) which develops, publishes and distributes interactive entertainment software for the leading hardware game platforms in the home video game market. The joint venture has entered into a license agreement with an initial license period expiring December 31, 2009 and a renewal period at the option of the joint venture expiring December 31, 2014 under which it acquired the exclusive worldwide right to publish video games based on the WWE franchise on all hardware platforms. The Company’s investment is accounted for using the cost method due to the financial and operating structure of the venture and its lack of significant influence over the joint venture. The Company’s basis consists primarily of organizational costs, license costs and recoupable advances and is being amortized over the term of the initial license period. The joint venture agreement provides for the Company to receive guaranteed preferred returns through June 30, 2006 at varying rates of the joint venture’s net sales depending on the cumulative unit sales and platform of each particular game. The preferred return is accrued in the quarter in which the licensed games are sold and the preferred return is earned.  The preferred return was subject to change after June 30, 2006 and was to be set for the distribution period beginning July 1, 2006 and ending December 31, 2009 (the “Next Distribution Period”). The agreement provides that the parties will negotiate in good faith and agree to the preferred return not less than 180 days prior to the start of the Next Distribution Period. It further provides that if the parties are unable to agree on a preferred return, the preferred return will be determined by arbitration. The parties did not reach an agreement with respect to the preferred return for the Next Distribution Period and the preferred return for the Next Distribution Period was determined through arbitration (see Note 17).  On July 24, 2009 a decision was rendered by the arbitrator setting the preferred return rate at 6 %.  Based on this lower rate, an adjustment in the amount of $22.5 million was made and an estimated receivable of $34.5 million for the cumulative preferred return for the period from July 1, 2006 to June 30, 2009 has been accrued as of June 30, 2009. As of December 31, 2008 and June 30, 2009, the balance of the investment in the video game joint venture includes the following components (in thousands):
 
12

 
JAKKS PACIFIC, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 10 — Joint Venture (continued)

   
December 31,
   
June 30,
 
   
2008
   
2009
 
Preferred return receivable
  $ 52,845     $ 34,514  
Investment costs, net
    339           169  
    $ 53,184     $ 34,683  

The Company’s joint venture partner retains the financial risk of the joint venture and is responsible for the day-to-day operations, including development, sales and distribution, for which they are entitled to any remaining profits. During the three months ended June 30, 2008 and 2009, the Company earned a profit of $1.3 million and incurred a loss of $22.9 million, respectively, from the joint venture.  During the six months ended June 30, 2008 and 2009, the Company earned a profit of $3.7 million and incurred a loss of $20.0 million, respectively, from the joint venture.  The losses in 2009 were due to the reduction from approximately $56.2 million to approximately $33.7 million in the accrual of the receivable from the joint venture that resulted from the arbitration setting the preferred return rate at 6%, instead of the 10% rate that had been accrued.

Note 11 — Goodwill

The changes in the carrying amount of goodwill for the six months ended June 30, 2009 are as follows (in thousands):

  
 
Traditional
Toys
     
Craft/Activity/
Writing Products
     
Pet
Products
  
Total
 
Balance at beginning of the period
 
$
335,083
   
$
82,826
   
$
9,784
   
$
427,693
 
Adjustments to goodwill during the period
   
(20,568
)
   
     
     
(20,568
)
Write-down of goodwill
   
(314,515
)
   
(82,826
)
   
(9,784
)
   
(407,125
)
Balance at end of the period
 
$
   
$
   
$
   
$
 

During the six months ended June 30, 2009, the Company reclassified $21.0 million from goodwill to intangibles and other assets for its Disguise acquisition.  The Company is in the process of finalizing its purchase price allocation for its Disguise Acquisition and is working with a third party to perform studies and valuations to the estimated fair value of assets and liabilities assumed.  Furthermore, the Company paid out an additional working capital adjustment of $0.9 million for its Disguise acquisition.
 
In accordance with SFAS No. 142, “Goodwill and Other Intangible Assets” (“SFAS 142”), the Company applies a fair value-based impairment test to the net book value of goodwill and indefinite-lived intangible assets on an annual basis and, if certain events or circumstances indicate that an impairment loss may have been incurred, on an interim basis. The analysis of potential impairment of goodwill requires a two-step process. The first step is the estimation of fair value. If step one indicates that an impairment potentially exists, the second step is performed to measure the amount of impairment, if any. Goodwill impairment exists when the estimated fair value of goodwill is less than its carrying value.
 
During the three months ended June 30, 2009, the Company determined that the significant decline in its market capitalization is likely to be sustained.   The Company’s market capitalization was not significantly affected by the dismissals subject to appeal of the WWE lawsuit, and the lower revenue expectations for 2009 versus 2008 which indicated that an interim goodwill impairment test was required under SFAS 142. As a result, the Company determined that $407.1 million, or all of the goodwill related to previous acquisitions, including the acquisition of Disguise in December 2008, was impaired in accordance with SFAS 142. This amount is included in “Write-down of Goodwill” in the accompanying condensed consolidated statements of operations.
 
13

 
JAKKS PACIFIC, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
 
Note 12 — Intangible Assets Other Than Goodwill

Intangible assets consist primarily of licenses, product lines, customer relationships, debt offering costs from the issuance of the Company’s convertible senior notes and trademarks. Amortized intangible assets are included in the Intangibles and other, net, in the accompanying balance sheets. Trademarks are disclosed separately in the accompanying balance sheets. Intangible assets are as follows (in thousands, except for weighted useful lives):
 
         
December 31, 2008
     
June 30, 2009
  
     
Weighted
Useful
Lives
     
Gross
Carrying
Amount
     
Accumulated
Amortization
     
Net
Amount
     
Gross
Carrying
Amount
     
Accumulated
Amortization
     
Net
Amount
 
   
(Years)
                                     
                                           
Amortized Intangible Assets:
        
 
                                    
Acquired order backlog
   
0.50
   
$
2,393
   
$
(2,165
)
 
$
228
   
$
2,393
   
$
(2,393
)
 
$
 
Licenses
   
4.84
     
67,088
     
(46,638
)
   
20,450
     
85,788
     
(49,726
)
   
36,062
 
Product lines
   
3.62
     
17,700
     
(17,700
)
   
     
19,100
     
(17,817
)
   
1,283
 
Customer relationships
   
5.33
     
4,096
     
(2,301
)
   
1,795
     
6,796
     
(2,675
)
   
4,121
 
Non-compete/Employment contracts
   
4.56
     
2,748
     
(2,703
)
   
45
     
3,133
     
(2,753
)
   
380
 
Debt offering costs
   
20.00
     
3,705
     
(1,033
)
   
2,612
     
3,705
     
(1,126
)
   
2,579
 
Total amortized intangible assets
           
97,730
     
(72,540
)
   
25,190
     
120,915
     
(76,490
)
   
44,425
 
Unamortized Intangible Assets:
                                                       
Trademarks
 
indefinite
     
10,491
     
     
10,491
     
2,308
     
     
2,308
 
           
$
108,221
   
$
(72,540
)
 
$
35,681
   
$
123,223
   
$
(76,490
)
 
$
46,733
 

Amortization expense related to limited life intangible assets was $2.1 million and $2.3 million for the three months ended June 30, 2008 and 2009, respectively.  Amortization expense related to limited life intangible assets was $4.3 million and $3.9 million for the six months ended June 30, 2008 and 2009, respectively.

As of June 30, 2009, the Company determined that the tradenames “Child Guidance” and “Play Along” and certain tradenames associated with its Craft and Activity product lines would either be discontinued, or were under-performing.   Consequently, the intangible assets associated with these tradenames were written off to “Write-down of Intangible Assets,” resulting in a non-cash charge of $8.2 million.

Note 13 — Property and Equipment

Property and equipment have historically been stated at cost and are being depreciated using the straight-line method over their estimated useful lives as follows:

Office equipment
5 years
Automobiles
5 years
Furniture and fixtures
5 - 7 years
Molds and tooling
2  years
Leasehold improvements
Shorter of length of lease or 10 years

Effective January 1, 2009, the Company changed its depreciation methodology for molds and tools used in the manufacturing of its products from a straight-line basis to a usage basis, which is more closely correlated to production of goods.  While both methods of depreciation allocation are acceptable, the Company believes that the usage method more accurately matches costs with revenues.  Furthermore, the useful estimated life of molds and tools was maintained at two years.  The following financial statement line items for the three months and six months ended June 30, 2008 were affected by the change in accounting principle (in thousands):
 
14

 
JAKKS PACIFIC, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 13 — Property and Equipment (continued)

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share data)

   
Three Months Ended
June 30, 2008
     
Six Months Ended
June 30, 2008
  
     
As
Computed
under
usage
method
     
As
Reported
under
Straight-
line method
     
Effect of
Change
     
As
Computed
under
usage
method
     
As
Reported
under
Straight-
line method
     
Effect of
Change
 
Net sales
 
$
145,291
   
$
145,291
   
$
   
$
276,226
   
$
276,226
   
$
 
Cost of sales
   
92,366
     
93,233
     
(867
)
   
174,804
     
176,727
     
(1,923
)
Gross Margin
 
$
52,925
   
$
52,058
   
$
867
   
$
101,422
   
$
99,499
   
$
1,923
 
Income from operations
 
$
6,435
   
$
5,568
   
$
867
   
$
6,597
   
$
4,674
   
$
1,923
 
Income before provision for income taxes
 
$
6,861
   
$
5,994
   
$
867
   
$
9,217
   
$
7,294
   
$
1,923
 
Provision for income taxes
   
2,091
     
1,838
     
253
     
2,857
     
2,261
     
596
 
Net income
 
 $
4,770
   
 $
4,155
   
 $
614
   
 $
6,360
   
 $
5,033
   
 $
1,327
 
Earnings per share – basic
 
 $
0.17
   
 $
0.15
   
 $
0.02
   
 $
0.23
   
 $
0.18
   
 $
0.05
 
Earnings per share - diluted
 
 $
0.17
   
 $
0.15
   
 $
0.02
   
 $
0.23
   
 $
0.18
   
 $
0.05
 
 
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except share amounts)

   
As of June 30, 2008
  
     
As
Computed
under
usage
method
     
As
Reported
under
Straight-
line method
     
Effect of
Change
 
Income taxes receivable
  $
8,919
    $
9,515
    $
(596)
 
Property and Equipment
                       
   Office furniture and equipment
  $
10,743
   
$
10,743
   
$
 
   Molds and tooling
   
54,960
     
54,960
     
 
   Leasehold improvements
   
5,317 
     
5,317 
     
 
        Total
   
71,020
     
71,020
     
 
Less accumulated depreciation and amortization
   
42,625 
     
44,548
     
(1,923
    Property and equipment, net
 
$
28,396
   
 $
26,472
   
$
1,923
 
    Retained earnings
 
$
   
$
   
$
 

As a result of the accounting method change, there was a minimal cumulative effect to the Company’s retained earnings as of January 1, 2009.
 
15

 
JAKKS PACIFIC, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 13 — Property and Equipment (continued)

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)

   
Six Months Ended
June 30, 2008
  
     
As
Computed
under usage
method
     
As
Reported
under
Straight-
line method
     
Effect of
Change
 
Cash flow used in operations
 
$
(6,250
)
 
$
(6,250
)
 
$
 
   Cash Flow items impacted by change:
                       
   Net income
   
6,360 
     
5,033
     
1,327
 
   Depreciation and amortization
   
10,283
     
12,206
     
(1,923
   Income tax receivable
   
(8,919
)
   
(9,515
)
   
596
 
      Total adjustments
   
     
     
 
      Net cash used by operating activities
   
(6,250
)
   
(6,250
)
   
 
      Net cash used by investing activities
   
(27,646
)
   
(27,646
)
   
 
      Net cash provided by (used in) operating activities
   
(30,139
)
   
(30,139
)
   
 
Net decrease in cash and cash equivalents
   
(64,035
)
   
(64,035
)
   
 
Cash and cash equivalents, beginning of period
   
241,250
     
241,250
     
 
Cash and cash equivalents, end of period
 
$
177,215
   
$
177,215
   
$
 
 
Note 14 — Share-Based Payments

The Company’s 2002 Stock Award and Incentive Plan (the “Plan”) provides for the awarding of stock options and restricted stock to employees, officers and non-employee directors. The Plan is more fully described in Notes 14 and 16 to the Consolidated Financial Statements in the Company’s 2008 Form 10-K.

The Company accounts for grants of stock options and restricted stock in accordance with the revised Statement of Financial Accounting Standards No. 123 (“FAS 123R”), Share-Based Payment .

The following table summarizes the total share-based compensation expense and related tax benefits recognized for the three and six months ended June 30, 2008 and 2009 (in thousands):
  
   
Three Months Ended
June 30,
   
Six Months Ended
June 30,
 
   
2008
   
2009
   
2008
   
2009
 
   
 
   
 
             
Stock option compensation expense
  $ 127     $ (23 )   $ 310     $ 86  
Tax benefit related to stock option compensation
  $ 45     $ (4 )   $ 107     $ 34  
Restricted stock compensation expense
  $ 1,832     $ 2,008     $ 3,701     $ 3,893  
Tax benefit related to restricted stock compensation
  $ 682     $ 759     $ 1,378     $ 1,477  
 
16

 
JAKKS PACIFIC, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 14 — Share-Based Payments (continued)

Stock option activity pursuant to the Plan for six months ended June 30, 2009 is summarized as follows:
 
   
Plan Stock Options (*)
  
     
Number of
Shares
     
Weighted
Average
Exercise
Price
 
Outstanding, December 31, 2008
   
477,515
   
$
19.55
 
Granted
   
   
$
 
Exercised
   
   
$
 
Cancelled
   
(7,125
)
 
$
22.01
 
Outstanding, June 30, 2009
   
470,390
   
$
19.51
 

* The stock option activity excludes 100,000 of fully vested warrants issued during 2003 with an initial exercise price of $11.35 per share, which expire August 14, 2013 and are outstanding at June 30, 2009.

Restricted stock award activity pursuant to the Plan for the six months ended June 30, 2009 is summarized as follows:
 
   
Restricted Stock Awards
 
    
Number of
Shares
   
Weighted
Average
Exercise
Price
 
           
Outstanding, December 31, 2008
    460,533     $ 21.93  
Awarded
    482,340     $ 19.55  
Released
    (151,125 )   $ 23.25  
Forfeited
    (4,900 )   $ 16.66  
Outstanding, June 30, 2009
    786,848     $ 20.25  

 
17

 
JAKKS PACIFIC, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 15 — Comprehensive Income (Loss)

The table below presents the components of the Company’s comprehensive income (loss) for the three and six months ended June 30, 2008 and 2009 (in thousands):
 
   
Three Months
Ended June 30,
   
Six Months
Ended June 30,
 
    
2008
As Adjusted
(Note 13)
   
2009
   
2008
As Adjusted
(Note 13)
   
2009
 
   
   
             
Net income (loss)
  $ 4,770     $ (406,562   $ 6,360     $ (417,361 )
Other comprehensive income (loss):
                               
Foreign currency translation adjustment
        8       6       20        
Comprehensive income (loss)
  $ 4,778     $ (406,556   $ 6,380     $ (417,361 )

  Note 16 — Recent Accounting Pronouncements

In December 2007, the Financial Accounting Standards Board issued Statement of Financial Accounting Standard No. 141 (Revised) (“FAS 141(R)”), Business Combinations .  This statement contains specific guidance regarding the accounting for costs of business acquisitions and for estimating contingent consideration provisions at the time of acquisition. This new guidance replaces the previous guidance in FAS 141. The Company will apply guidance of FAS 141(R) for any future acquisitions.
 
Note 17 — Litigation

In October 2004, the Company was named as a defendant in a lawsuit commenced by World Wrestling Entertainment, Inc. (“WWE”) (the “WWE Action”). The complaint also named as defendants, among others, the joint venture with THQ Inc., certain of the Company’s foreign subsidiaries and the Company’s three executive officers. The Complaint was amended, the antitrust claims were dismissed and, on grounds not previously considered by the Court, a motion to dismiss the RICO claim, the only remaining basis for jurisdiction, was argued and submitted in September 2006.  Discovery remained stayed. In December 2007 the Court dismissed the WWE Action and WWE appealed. The Company sought reconsideration of and filed a cross-appeal with respect to certain parts of the Court’s Orders. The appeal and cross-appeal were in abeyance pending the determination of the reconsideration motion. The reconsideration motion was granted in September 2008 and the Court held that the issue of the applicability of a January 2004 release executed by WWE in favor of the Company would not be determined in connection with the motion to dismiss. The cross-appeal was withdrawn without prejudice, the briefing of the appeal was completed and argument was held on May 6, 2009.  On May 19, 2009, the United States Court of Appeals for the Second Circuit unanimously affirmed dismissal of the WWE Action on statute of limitations grounds.

In November 2004, several purported class action lawsuits were filed in the United States District Court for the Southern District of New York, alleging damages associated with the facts alleged in the WWE Action (the “Class Action”). A motion to dismiss was filed, was fully briefed and argument occurred on November 30, 2006. The motion was granted without prejudice to seeking leave to amend; such leave was granted to plaintiffs, an amended complaint was filed and briefing has been completed with respect to a motion to dismiss, which was scheduled for argument in October 2008. That date was adjourned by the Court. The parties have notified the Court that an agreement in principle to settle this matter has been reached.  The agreement, which is subject to agreement as to documentation and Court approval, will settle the matter for $3.9 million, without any admission of liability on the part of the Company, or its officers and directors.  The Company expects a significant portion of this settlement to be covered by insurance. Three shareholder derivative actions have also been filed against the Company, nominally, and against certain of the Company’s Board members (the “Derivative Actions”). The Derivative Actions seek to hold the individual defendants liable for damages allegedly caused to the Company by their actions, and, in one of the Derivative Actions, seeks restitution to the Company of profits, benefits and other compensation obtained by them. These actions are currently stayed or the time to answer has been extended. Agreement in principle to resolve the Derivative Actions has been reached, but it is subject to agreement on documentation, Board approval and Court approval.
 
18

 
  JAKKS PACIFIC, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 17 — Litigation (continued)

The Company received notice from WWE alleging breaches of the video game license in connection with sales of WWE video games in Japan and other countries in Asia. The joint venture responded that WWE acquiesced in the arrangements, and separately released any claim against the joint venture in connection therewith and accordingly there is no breach of the joint venture’s video game license.  While the joint venture does not believe that WWE has a valid claim, it tendered a protective “cure” of the alleged breaches with a full reservation of rights. WWE “rejected” that cure and reserved its rights.  On October 12, 2006, WWE commenced a lawsuit in Connecticut state court against THQ and the joint venture, involving the claim set forth above concerning allegedly improper sales of WWE video games in Japan and other countries in Asia (the “JV Action”).  The lawsuit seeks, among other things, a declaration that WWE is entitled to terminate the video game license and monetary damages.  A motion to strike one claim was argued on March 12, 2007 and submitted to the Court.   Thereafter, WWE amended the complaint to import state law claims from the WWE Action. A motion to strike and for summary judgment (the “Dispositive Motion”) was briefed and argument took place on May 19, 2008. The Judge ordered the parties to file supplemental briefing on May 23, 2008, upon which filing the motion was submitted to the Court for decision. WWE filed a cross-motion for partial summary judgment with respect to the Company’s Release defense. At the end of August, the Court granted the Dispositive Motion. WWE moved to reargue that decision and that motion was denied. WWE filed an appeal, which was assigned to the Supreme Court of Connecticut.  Briefing on the appeal is scheduled to be completed in September 2009, with argument to be held thereafter. THQ filed a cross-complaint which asserts claims by THQ and Mr. Farrell for indemnification from the Company in the event that WWE prevails on any of its claims against THQ and Farrell and also asserts claims by THQ that the Company breached its fiduciary duties to THQ in connection with the videogame license between WWE and THQ/JAKKS Pacific LLC and seeks equitable and legal relief, including substantial monetary and exemplary damages against the Company in connection with this claim. The Company has moved to sever and stay the cross-claims pending WWE’s appeal of its dismissed claims to which the cross-claims relate.  That motion is in the process of being briefed.  The Company has also moved for summary judgment and to strike the cross-claims, but these motions have not yet been adjudicated.  Regardless of the outcome of these motions, the Company intends to contest all of these cross-claims vigorously.

WWE filed a motion for partial summary judgment with respect to the claims remaining in the JV Action which seeks a declaration that WWE may terminate the joint venture’s videogame license.  The joint venture has opposed this motion and has filed a motion for summary judgment dismissing the JV Action as a matter of law on multiple grounds.  Discovery issues arose, a Court conference was held on August 4, 2009 and a further order of the Court is expected shortly.

In connection with the joint venture with THQ (see Note 10), the Company receives its profit through a preferred return based on net sales of the joint venture, which was to be reset as of July 1, 2006 for the period through December 31, 2009 (the “Next Distribution Period”). The preferred return is accrued in the quarter in which the licensed games are sold and the preferred return is earned.  The agreement with THQ provides for the parties to agree on the reset of the preferred return or, if no agreement is reached, for arbitration of the issue. No agreement was reached, and the preferred return for the Next Distribution Period was determined through arbitration.  On July 24, 2009, an arbitrator rendered a decision setting the preferred return rate at 6 %.  Based on this lower rate, an adjustment in the amount of $22.5 million was made and an estimated receivable of $34.5 million for the cumulative preferred return for the period from July 1, 2006 to June 30, 2009 has been accrued as of June 30, 2009.

In order to exercise the joint venture's right to renew the WWE videogame license for the renewal period running from January 1, 2010 through December 31, 2014, the Company, on behalf of the joint venture, sent out a Notice of Renewal to WWE on June 30, 2009 (the “Renewal Notice”).  THQ has commenced an action in California Superior Court (the “California Action”) seeking a declaratory judgment that JAKKS cannot renew the videogame license without THQ's consent and that THQ is not obligated to consent.  THQ also seeks a declaratory judgment that the restrictive covenant contained in the joint venture agreement is unenforceable.  The Company has filed a demurrer in the California Action.  THQ also filed an arbitration in California seeking a declaratory judgment that the same restrictive covenant is unenforceable (the “California Arbitration”).  The Company commenced an arbitration in New York  (the “New York Arbitration”) seeking, among other things, a declaratory judgment that (a) it is empowered to serve the Renewal Notice and (b) the restrictive covenant is enforceable.  The Company also seeks to hold THQ liable for its breach of fiduciary duty with respect to its dealings with the Company and the LLC.  The Company also commenced an action in New York Supreme Court to enjoin the California Arbitration.  The application to enjoin the California Arbitration has been argued and is awaiting decision.  The Company has requested of the American Arbitration Association that the New York Arbitration proceed and the California Arbitration not proceed.

The Company is a party to, and certain of its property is the subject of, various other pending claims and legal proceedings that routinely arise in the ordinary course of its business. Other than with respect to the claims in the WWE Action, the JV Action and the matter of the reset of the preferred return from THQ in connection with the joint venture, with respect to which the Company cannot give assurance as to the outcome, the Company does not believe that any of these claims or proceedings will have a material effect on its business, financial condition or results of operations.
 
19

 
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
 
The following discussion and analysis of financial condition and results of operations should be read together with our Condensed Consolidated Financial Statements and Notes thereto which appear elsewhere herein.
 
Critical Accounting Policies and Estimates
 
The accompanying consolidated financial statements and supplementary information were prepared in accordance with accounting principles generally accepted in the United States of America. Significant accounting policies are discussed in Note 2 to the Consolidated Financial Statements set forth in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2008. Inherent in the application of many of these accounting policies is the need for management to make estimates and judgments in the determination of certain revenues, expenses, assets and liabilities. As such, materially different financial results can occur as circumstances change and additional information becomes known. The policies with the greatest potential effect on our results of operations and financial position include:
 
Allowance for Doubtful Accounts.   Our allowance for doubtful accounts is based on management’s assessment of the business environment, customers’ financial condition, historical collection experience, accounts receivable aging, customer disputes and the collectability of specific customer accounts. If there were a deterioration of a major customer’s creditworthiness, or actual defaults were higher than our historical experience, our estimates of the recoverability of amounts due to us could be overstated, which could have an adverse impact on our operating results. The allowance for doubtful accounts is also affected by the time at which uncollectible accounts receivable balances are actually written off.
 
Major customers’ accounts are monitored on an ongoing basis; more in depth reviews are performed based on changes in customer’s financial condition and/or the level of credit being extended. When a significant event occurs, such as a bankruptcy filing by a specific customer, and on a quarterly basis, the allowance is reviewed for adequacy and the balance or accrual rate is adjusted to reflect current risk prospects.
 
Revenue Recognition. Our revenue recognition policy is to recognize revenue when persuasive evidence of an arrangement exists, title transfer has occurred (product shipment), the price is fixed or readily determinable, and collectability is probable. We recognize revenue in accordance with Staff Accounting Bulletin No. 104, “Revenue Recognition.” Sales are recorded net of sales returns and discounts, which are estimated at the time of shipment based upon historical data. JAKKS routinely enters into arrangements with its customers to provide sales incentives, support customer promotions, and provide allowances for returns and defective merchandise. Such programs are based primarily on customer purchases, customer performance of specified promotional activities, and other specified factors such as sales to consumers. Accruals for these programs are recorded as sales adjustments that reduce gross revenue in the period the related revenue is recognized.
 
Goodwill and other indefinite-lived intangible assets.     In accordance with Statement of Financial Accounting Standards 142 (“FAS 142”), Goodwill and Other Intangible Assets, goodwill and indefinite-lived intangible assets are not amortized, but are tested for impairment at least annually at the reporting unit level.
 
Factors we consider important which could trigger an impairment review include the following:
·
significant underperformance relative to expected historical or projected future operating results;
·
significant changes in the manner of our use of the acquired assets or the strategy for our overall business; and
·
significant negative industry or economic trends.
 
Due to the subjective nature of the impairment analysis significant changes in the assumptions used to develop the estimate could materially affect the conclusion regarding the future cash flows necessary to support the valuation of long-lived assets, including goodwill. The valuation of goodwill involves a high degree of judgment and consists of a comparison of the fair value of a reporting unit with its book value. Based on the assumptions underlying the valuation, impairment is determined by estimating the fair value of a reporting unit and comparing that value to the reporting unit’s book value. If the implied fair value is more than the book value of the reporting unit, an impairment loss is not indicated. If impairment exists, the fair value of the reporting unit is allocated to all of its assets and liabilities excluding goodwill, with the excess amount representing the fair value of goodwill. An impairment loss is measured as the amount by which the book value of the reporting unit’s goodwill exceeds the estimated fair value of that goodwill.
 
20

 
As of June 30, 2009, the Company determined that the significant decline in its market capitalization is likely to be sustained.   The Company’s market capitalization was not significantly affected by the substantial resolution of the WWE lawsuit, and the lower revenue expectations for 2009 versus 2008 were factors that indicated that an interim goodwill impairment test was required under SFAS 142. As a result, the Company determined that $407.1 million, or all of the goodwill related to previous acquisitions, including the acquisition of Disguise in December 2008, was impaired in accordance with SFAS 142. This amount is included in  “Write-down of Goodwill” in the accompanying consolidated statements of operations.

  As of June 30, 2009, the Company determined that the tradenames “Child Guidance” and “Play Along” and certain tradenames associated with our Craft and Activity product lines would either be discontinued, or were under performing.   Consequently, the intangible assets associated with these tradenames were written off to “Write-down of Intangible Assets”, resulting in a non-cash charge of $8.2 million.
 
Intangible assets amounted to $46.7 million as of June 30, 2009.
 
Reserve for Inventory Obsolescence .  We value our inventory at the lower of cost or market. Based upon a consideration of quantities on hand, actual and projected sales volume, anticipated product selling prices and product lines planned to be discontinued, slow-moving and obsolete inventory is written down to its net realizable value.
 
Failure to accurately predict and respond to consumer demand could result in the Company under producing popular items or over producing less popular items. Furthermore, significant changes in demand for our products would impact management’s estimates in establishing our inventory provision.
 
Management estimates are monitored on a quarterly basis and a further adjustment to reduce inventory to its net realizable value is recorded, as an increase to cost of sales, when deemed necessary under the lower of cost or market standard.
 
Income Allocation for Income Taxes.   Our quarterly income tax provision and related income tax assets and liabilities are based on estimated annual income as allocated to the various tax jurisdictions based upon our transfer pricing study, US and foreign statutory income tax rates, and tax regulations and planning opportunities in the various jurisdictions in which the Company operates.  Significant judgment is required in interpreting tax regulations in the US and foreign jurisdictions, and in evaluating worldwide uncertain tax positions.  Actual results could differ materially from those judgments, and changes from such judgments could materially affect our consolidated financial statements.
 
Discrete Items for Income Taxes.  Significant discrete tax items were recognized in the current period.  As previously indicated in the Income Taxes note, the discrete items included goodwill impairment, trademark impairment, and the THQ/Jakks joint venture settlement.  A portion of the goodwill impairment is treated as a permanent adjustment for the tax provision and is considered non-deductible for tax purposes.  Further explanation of the impairment can be found in the Goodwill and other indefinite-lived intangible assets   section above Further explanation on the THQ/Jakks joint venture settlement can be found in the Litigation note.

Income taxes and interest and penalties related to income tax payable.   We do not file a consolidated return with our foreign subsidiaries.  We file federal and state returns and our foreign subsidiaries each file Hong Kong returns, as applicable.  Deferred taxes are provided on an asset and liability method whereby deferred tax assets are recognized as deductible temporary differences and operating loss and tax credit carry-forwards and deferred tax liabilities are recognized for taxable temporary differences.  Temporary differences are the differences between the reported amounts of assets and liabilities and their tax basis.  Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized.  Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of enactment.
 
As of January 1, 2007, we adopted the provisions of FASB Interpretation No. 48 (“FIN 48”), Accounting for Uncertainty in Income Taxes , which prescribes a recognition threshold and measurement process for recording in the financial statements uncertain tax positions taken or expected to be taken in a tax return.  As of the date of adoption, tax benefits that are subject to challenge by tax authorities are analyzed and accounted for in the income tax provision.  The cumulative effect of the potential liability for unrecognized tax benefits prior to the adoption of FIN 48, along with the associated interest and penalties, are recognized as a reduction in the January 1, 2007 balance of retained earnings.
 
 We accrue a tax reserve for additional income taxes and interest, which may become payable in future years as a result of audit adjustments by tax authorities.  The reserve is based on management’s assessment of all relevant information, and is periodically reviewed and adjusted as circumstances warrant.  As of June 30, 2009, our income tax reserves are approximately $11.9 million and relate to the potential income tax audit adjustments, primarily in the areas of income allocation and transfer pricing.
 
21

 
We recognize current period interest expense and the reversal of previously recognized interest expense that has been determined to not be assessable due to the expiration of the related audit period or other compelling factors on the income tax liability for unrecognized tax benefits as interest expense, and penalties and penalty reversals related to the income taxes payable as other expense in our consolidated statements of operations.
  
  Share-Based Compensation . We grant restricted stock and options to purchase our common stock to our employees (including officers) and non-employee directors under our 2002 Stock Award and Incentive Plan (the “Plan”), which incorporated the shares remaining under our Third Amended and Restated 1995 Stock Option Plan. The benefits provided under the Plan are share-based payments subject to the provisions of revised Statement of Financial Accounting Standards No. 123 (Revised) (FAS 123R), Share-Based Payment . We estimate the value of share-based awards on the date of grant using the Black-Scholes option-pricing model. The determination of the fair value of share-based payment awards on the date of grant using an option-pricing model is affected by our stock price, as well as assumptions regarding a number of complex and subjective variables. These variables include our expected stock price volatility over the term of the awards, actual and projected employee stock option exercise behaviors, cancellations, terminations, risk-free interest rates and expected dividends.
 
Recent Developments
 
In October 2008, we acquired substantially all of the assets of Tollytots Limited.  The total initial consideration of $25.7 million consisted of $12.0 million in cash and the assumption of liabilities in the amount of $13.7 million, and resulted in goodwill of $3.1 million. In addition, we agreed to pay an earn-out of up to an aggregate amount of $5.0 million in cash over the three calendar years following the acquisition based on the achievement of certain financial performance criteria, which will be recorded as goodwill when and if earned. Tollytots is a leading designer and producer of  licensed baby dolls and baby doll pretend play accessories based on well-known brands and was included in our results of operations from the date of acquisition.

In October 2008, we acquired all of the stock of Kids Only, Inc. and a related Hong Kong company, Kids Only Limited (collectively, “Kids Only”).  The total initial consideration of $23.3 million consisted of $20.4 million in cash and the assumption of liabilities in the amount of $2.9 million, and resulted in goodwill of $12.7 million. In addition, we agreed to pay an earn-out of up to an aggregate amount of $5.6 million in cash over the three calendar years following the acquisition based on the achievement of certain financial performance criteria, which will be recorded as goodwill when and if earned. Kids Only is a leading designer and producer of licensed indoor and outdoor kids’ furniture, and has an extensive portfolio which also includes baby dolls and accessories, room décor and a myriad of other children’s toy products  and was included in our results of operations from the date of acquisition.

In December 2008, we acquired certain assets of Disguise, Inc. and a related Hong Kong company, Disguise Limited (collectively, “Disguise”).  The total initial consideration of $60.6 million consisted of $38.6 million in cash and the assumption of liabilities in the amount of $22.0 million, and resulted in goodwill of $30.6 million. We have not finalized our purchase price allocation for Disguise and have engaged a third party to perform studies and valuations of the estimated fair value of assets and liabilities assumed.  Disguise is a leading designer and producer of Halloween and everyday costume play and was included in our results of operations from the date of acquisition.
 
The goodwill from all of these acquisitions (as well as all other acquisitions) has been written down. See Note 11 of the Notes to Condensed Consolidated Financial Statements, supra .
 
 
 
22

 
Results of Operations
 
The following unaudited table sets forth, for the periods indicated, certain statement of income data as a percentage of net sales.
 
   
Three Months   Ended
June 30,
   
Six Months   Ended
June 30,
 
   
2008
   
2009
   
2008
   
2009
 
   
   
             
Net sales
        100.0 %     100.0 %     100.0 %     100.0 %
Cost of sales
        63.6       104.2       63.3       87.8  
Gross profit (loss)
        36.4       (4.2     36.7       12.2  
Selling, general and administrative expenses
    32.0       37.1       34.3       42.8  
Write-down of intangible assets
          5.7             3.2  
Write-down of goodwill
          281.1             160.6  
Income (loss) from operations
    4.4       (328.1 )     2.4       (194.4 )
Profit (loss) from video game joint venture
        0.9       (15.8     1.3       (7.9
Interest income
        0.5             0.8       0.1  
Interest expense, net of benefit
      (1.1 )     (0.9     (1.2 )     (1.0 )
Income (loss) before provision (benefit) for income taxes
      4.7       (344.8     3.3       (203.2
Provision (benefit) for income taxes
      1.4       (64.0     1.0       (38.5 )
Net income (loss)
      3.3 %     (280.8 %)     2.3 %     (164.7 %)
 
  The following unaudited table summarizes, for the periods indicated, certain income statement data by segment (in thousands).
 
   
Three Months Ended
June 30,
   
Six Months Ended
June 30,
 
   
2008
   
2009
   
2008
   
2009
 
   
 
   
 
             
Net Sales
                   
Traditional Toys
  $ 131,127     $ 126,458     $ 250,645     $ 224,050  
Craft/Activity/Writing Products
    10,570       14,818       16,658       22,378  
Pet Products
    3,594       3,533       8,923       7,066  
      145,291       144,809       276,226       253,494  
Cost of Sales
                               
Traditional Toys
    82,589       132,880       157,059       196,088  
Craft/Activity/Writing Products
    6,640       13,784       11,324       18,991  
Pet Products
    3,137       4,221       6,421       7,510  
      92,366       150,885        174,804       222,589  
Gross Profit (Loss)
                               
Traditional Toys
    48,538       (6,422     93,586       27,962  
Craft/Activity/Writing Products
    3,930       1,034       5,334       3,387  
Pet Products
    457       (688     2,502       (444 )
    $ 52,925     $ (6,076 )   $ 101,422     $ 30,905  
 
23

 
Comparison of the Three Months Ended June 30, 2009 and 2008
 
Net Sales  

Traditional Toys.   Net sales of our Traditional Toys segment were $126.5 million in 2009, compared to $131.1 million in 2008, representing a decrease of $4.6 million, or 3.5%.  The decrease in net sales was primarily due to lower unit sales of  our WWE®, Narnia® and Pokemon® action figures and accessories, and other JAKKS products, including Plug It In & Play TV Games™, Neopets® and Care Bears® plush, Speedstacks®, JAKKS™ dolls and pretend play products based on Hannah Montana®, Camp Rock™ dolls, and junior sports products. This was offset in part by increases in unit sales of some products, including Club Penguin™ and Smurfs® plush, Cabbage Patch Kids®, In My Pocket & Friends™ , SpongeBob Squarepants and Discovery Kids® toys,  Fly Wheels® and Nascar® vehicles, UltiMotion™ electronics, and role-play and dress-up toys, including those based on Disney classic princesses and fairies characters, and the contribution to sales from our Tollytots, Kids Only and Disguise acquisitions of $29.2 million.
 
Craft/Activity/Writing Product .  Net sales of our Craft/Activity/Writing Products were $14.8 million in 2009, compared to $10.6 million in 2008, representing an increase of $4.2 million, or 39.6%.  The increase in net sales was primarily due to increases in unit sales of our Girl Gourmet™ and Spa Factory™ activity toys and our Flying Colors® and Vivid Velvet® activities products, offset in part by decreases in unit sales of Creepy Crawlers activities products, our Spinz™ writing instruments and our Pentech™ and Color Workshop® writing instruments and related products.

Pet Products .  Net sales of our Pet Products were $3.5 million in 2009, compared to $3.6 million in 2008, representing a decrease of $0.1 million, or 2.8%.  The decrease is mainly attributable to the less available shelf space for pet products at some of our major customer retail stores, and lower unit sales of consumable pet products. Sales of pet products were led by our AKG licensed line of products. 

Cost of Sales
 
Traditional Toys .  Cost of sales of our Traditional Toys segment was $132.9 million, or 105.1% of related net sales, in 2009, compared to $82.6 million, or 63.0% of related net sales, in 2008, representing an increase of $50.3 million, or 60.9%.  This increase is primarily due to charges of $18.8 million related to the write-down of certain excess and impaired inventory and $32.6 related to the write-down of license advances and minimum guarantees that are not expected to be earned out through sales of that licensed product. Excluding these one time charges, cost of sales decreased by $1.1 million to $81.5 million, or 64.4% of net sales, which  primarily consisted of a decrease in product costs of $0.4 million, which is in line with the lower volume of sales.  Product costs as a percentage of sales increased primarily due to the mix of the product sold with higher product cost.  Furthermore, royalty expense for our Traditional Toys segment decreased by $1.2 million and as a percentage of net sales due to lower volume of sales and to changes in the product mix. Our depreciation of molds and tools increased by $0.5 million primarily due to increased purchases of molds and tools in this segment.
    
Craft/Activity/Writing Products .  Cost of sales of our Craft/Activity/Writing Products segment was $13.8 million, or 93.0% of related net sales, in 2009, compared to $6.6 million, or 62.8% of related net sales, in 2008, representing an increase of $7.2 million, or 109.1%.  This increase is primarily due to charges of $4.5 million related to the write-down of certain excess and impaired inventory and $0.3 related to the write-down of license advances and minimum guarantees that are not expected to be earned out through sales of that licensed product.  Excluding these one time charges, cost of sales increased by $2.4 million to $9.0 million, or 60.8% of net sales, which primarily consisted of an increase in product costs of $2.6 million, which is in line with the higher volume of sales.  Product costs as a percentage of net sales increased primarily due to the mix of the product sold and higher sales of closeout product.  Royalty expense decreased by $0.4 million and as a percentage of net sales due to changes in the product mix to more products with higher royalty rates from products with lower royalty rates or proprietary products with no royalty rates.

Pet Products .  Cost of sales of our Pet Pal line of products was $4.2 million, or 119.5% of related net sales, in 2009, compared to $3.1 million, or 87.3% of related net sales, in 2008, representing an increase of $1.1 million, or 35.5%.  This increase is primarily due to charges of $0.8 million related to the write-down of certain excess and impaired inventory and $0.4 related to the write-down of license advances and minimum guarantees that are not expected to be earned out through sales of that licensed product.  Excluding these one time charges, cost of sales was comparable year over year.  Product costs increased by $0.6 million, which is in line with the higher volume of sales.  Product costs as a percentage of net sales increased primarily due to the mix of the product sold and sell-off of closeout product.  Royalty expense decreased by $0.6 million and as a percentage of sales due to changes in the product mix to products with lower royalty rates or proprietary products with no royalty rates from more products with higher royalty rates.
 
 
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Selling, General and Administrative Expenses
 
Selling, general and administrative expenses were $53.8 million in 2009 and $46.5 million in 2008, constituting 37.1% and 32.0% of net sales, respectively.  The overall increase of $7.3 million in such costs was primarily due to the addition of overhead related to the operations of Tollytots, Kids Only and Disguise ($8.0 million) and an increase in general and administrative expenses ($2.9 million), and, offset in part by decreases in  product development ($2.4 million) and direct selling expenses ($1.2 million), .  The increase in the acquired companies’ overhead is mainly due to the fixed overhead and high seasonality of the Disguise acquisition, with the majority of its sales projected in the third quarter of 2009.  The increase in general and administrative expenses is primarily due to increases in legal expense ($2.0 million), net of insurance reimbursements and temporary help ($0.3 million) and a loss incurred from disposal of molds and tools used for production of our inventory ($2.3 million), offset in part by decrease in travel and entertainment expense ($0.9 million) and donation expense ($0.8 million).    Product development expenses decreased as a result of tighter control of spending on product development, offset in part by higher product testing expenses..  The decrease in direct selling expenses is primarily due to a decrease in advertising and promotional expenses of $2.1 million in 2009 in support of several of our product lines), offset in part by an increases in sales commissions ($0.4 million ) and other direct selling expenses of $0.5 million to support the increase in domestic sales.  From time to time, we may increase or decrease our advertising efforts, if we deem it appropriate for particular products.  
 
Write-down of Intangible Assets
 
As of June 30, 2009, we determined that the tradenames “Child Guidance,”  “Play Along” and certain tradenames associated with our Crafts and Activities product lines would either be discontinued, or were under-performing.   Consequently, the intangible assets associated with these tradenames were written off to “Write-down of Intangible Assets”, resulting in a non-cash charge of $8.2 million.

Write-down of Goodwill
 
During the three months ended June 30, 2009, we determined that the significant decline in our market capitalization is likely to be sustained.   Our market capitalization did not change significantly despite the dismissals subject to appeal of the WWE lawsuit, and the lower revenue expectations for 2009 versus 2008 which indicated that an interim goodwill impairment test was required under SFAS 142. As a result, we determined that $407.1 million, or all of the goodwill related to previous acquisitions, including the acquisition of Disguise in December 2008, was impaired in accordance with SFAS 142. This amount is included in “Write-down of Goodwill” in the accompanying condensed consolidated statements of operations.

Profit from Video Game Joint Venture
 
We incurred a loss from our video game joint venture in 2009 of $22.9 million, as compared to profit of $1.3 million in 2008, primarily due to the arbitration ruling which resulted in a decrease of $22.5 million to the preferred return payment from a rate of 10% of net sales of the WWE video games sold by the joint venture to a rate of 6% of net sales and to legal fees of $1.1 million which offset profit of $0.7 million resulting in a loss of $0.4 million for the quarter before the adjustment to the recei