Accounts receivable, less allowance for doubtful accounts of $24,800, $23,700 and $33,300 Other intangibles, accumulated amortization Accumulated other comprehensive loss Total accumulated other comprehensive earnings (loss) Total accumulated other comprehensive earnings (loss) Components of accumulated other comprehensive income [Abstract] Property, plant and equipment, accumulated depreciation Additional paid-in capital Depreciation of plant and equipment Advertising Amortization of intangibles Consolidated Balance Sheets (Unaudited) [Abstract] Basic Net earnings per common share-basic (in dollars per share) Cash and cash equivalents Cash and cash equivalents at beginning of year Cash and cash equivalents at end of period Interest Decrease in accounts payable and accrued liabilities Decrease in accounts receivable Increase in inventories Program production costs Increase (Decrease) in Operating Assets Increase in prepaid expenses and other current assets Change in operating assets and liabilities: Common stock, authorized shares (in shares) Common stock, issued (in shares) Common stock of $.50 par value. Authorized 600,000,000 shares; issued 209,694,630 Total comprehensive earnings Comprehensive Income (Loss), Net of Tax, Attributable to Parent Other Comprehensive Earnings (Loss) Comprehensive Income (Loss) Note [Text Block] Cost of sales Foreign currency translation adjustments Foreign currency translation adjustments Accumulated Other Comprehensive Income (Loss), Foreign Currency Translation Adjustment, Net of Tax Total current liabilities Liabilities, Current Current liabilities Current portion of long-term debt Financial Instruments Debt Disclosure [Text Block] Carrying Cost Principal amount Total long-term debt Interest Rate Debt Instrument [Line Items] Schedule of Long-term Debt Instruments [Table] Deferred income taxes Defined Benefit Plans and Other Postretirement Benefit Plans [Domain] Derivative, Name [Domain] Hedge description of hedged item Fair value of hedged item Gain (loss) from interest rate swap Hedge designation of hedged item Underlying risk Derivatives, assets Derivative, by Nature [Axis] Derivative Financial Instruments Derivative Instruments and Hedging Activities Disclosure [Text Block] Derivative [Line Items] Derivative [Table] Diluted Net earnings per common share-diluted (in dollars per share) Effect of exchange rate changes on cash Stock-based compensation Net revenues by product category Revenue from External Customers by Products and Services [Table Text Block] Revenue from External Customer [Line Items] Consolidated Statements of Operations (Unaudited) [Abstract] Tax years under examination Income Tax Examination [Line Items] Income Tax Examination [Table] Income Taxes Income Tax Disclosure [Text Block] Contingent convertible debentures due 2021 (in shares) Options and other share-based awards (in shares) Other intangibles, less accumulated amortization of $626,800, $622,500 and $586,700 Goodwill Interest expense Interest Expense Inventories Total liabilities Liabilities Total liabilities and shareholders' equity Liabilities and Equity Liabilities and Shareholders' Equity Liabilities and Equity [Abstract] Long-term debt Long-term Debt, Excluding Current Maturities Amount of loss recognized in other income (expense) related to certain derivatives not qualified for hedge accounting Net cash utilized by financing activities Net Cash Provided by (Used in) Financing Activities Cash flows from financing activities Net cash utilized by investing activities Net Cash Provided by (Used in) Investing Activities Cash flows from investing activities Net cash provided by operating activities Net Cash Provided by (Used in) Operating Activities Cash flows from operating activities Net earnings Net earnings (loss) Net earnings (loss) (in dollars) Adjusted net earnings (basic) (in dollars) Increase in cash and cash equivalents Cash and Cash Equivalents, Period Increase (Decrease) Total nonoperating expense, net Nonoperating Income (Expense) Nonoperating (income) expense Nonoperating Income (Expense) [Abstract] Total other assets Assets, Noncurrent Other assets Interest rate swap notional amount Total notional amount of undesignated derivative instruments Operating profit Operating Income (Loss) Basis of Presentation Organization, Consolidation and Presentation of Financial Statements Disclosure [Text Block] Current period other comprehensive earnings Current period other comprehensive earnings Other Comprehensive Income (Loss), Derivatives Qualifying as Hedges, Net of Tax Current period other comprehensive earnings Other Comprehensive Income (Loss), Foreign Currency Transaction and Translation Adjustment, before Tax Foreign currency translation adjustments Other comprehensive earnings (loss): Total other comprehensive earnings (loss), net of tax Other Comprehensive earnings, net change Net gains on cash flow hedging activities Tax benefit of other comprehensive earnings items Net losses on cash flow hedging activities, net of tax Other Comprehensive Income (Loss), Unrealized Gain (Loss) on Derivatives Arising During Period, Net of Tax Other investing activities Payments for (Proceeds from) Other Investing Activities Other (income) expense, net Postretirement [Member] Other Postretirement Benefit Plans, Defined Benefit [Member] Dividends paid Payments of Dividends Pension and Postretirement Benefits Pension and Other Postretirement Benefits Disclosure [Text Block] Pension [Member] Pension Plans, Defined Benefit [Member] Contributions to defined benefit pension plans Defined Benefit Plan, Contributions by Employer Expected return on assets Interest cost Net periodic benefit cost Service cost Defined Benefit Plans and Other Postretirement Benefit Plans Disclosures [Axis] Preference stock, authorized shares (in shares) Preference stock, issued (in shares) Preference stock, par value (in dollars per share) Net proceeds from borrowings with original maturities of more than three months Net (repayments) proceeds from short-term borrowings Stock option transactions Property, plant and equipment, less accumulated depreciation of $466,200, $453,700 and $437,900 Additions to property, plant and equipment Payments to Acquire Property, Plant, and Equipment Purchases of common stock Payments for Repurchase of Common Stock Retained earnings Royalties Net revenues Net revenue Summary of Cash Flow Hedging Instruments Schedule of net revenues by international region Segment Reporting Segment Reporting Disclosure [Text Block] Segment Reporting, Asset Reconciling Item [Line Items] Reconciliation of Assets from Segment to Consolidated [Table] Total assets by segments Reconciliation of Assets from Segment to Consolidated [Table Text Block] Operating profit (loss) by segments Reconciliation of Operating Profit (Loss) from Segments to Consolidated [Table Text Block] Net revenues by segment Segment Reporting, Revenue Reconciling Item [Line Items] Reconciliation of Revenue from Segments to Consolidated [Table] Selling, distribution and administration Short-term borrowings Consolidated Statements of Cash Flows (Unaudited) [Abstract] Consolidated Statements of Comprehensive Earnings (Unaudited) [Abstract] Shareholders' equity Supplemental information Excess tax benefits from stock-based compensation Income taxes Total current assets Assets, Current Current assets Expected decrease in liabilities for unrecognized tax benefits Equivalent shares (diluted) (in shares) Equivalent shares (basic) (in shares) Product development Total assets Total assets Interest income Other liabilities Income Tax Authority [Domain] Cash dividends declared per common share Derivatives, liabilities Assets Assets [Abstract] Fair Value Hierarchy Reconciliation of Level 3 Fair Value Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Table Text Block] Balance at beginning of year Balance at end of period Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Asset Value Loss from change in fair value Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Asset, Gain (Loss) Included in Earnings Quoted Prices in Active Markets for Identical Assets (Level 1) [Member] Significant Other Observable Inputs (Level 2) [Member] Significant Unobservable Inputs (Level 3) [Member] Net gain on available-for-sale investments Fair Value of Financial Instruments Treasury stock, at cost; 80,016,477 shares at April 1, 2012; 81,061,373 at December 25, 2011; and 72,890,160 shares at March 27, 2011 Treasury Stock, Value Unrealized gains (losses) on derivative instruments Gains (losses) on derivative instruments Accumulated Other Comprehensive Income (Loss), Cumulative Changes in Net Gain (Loss) from Cash Flow Hedges, Effect Net of Tax Gains (losses) on derivative instruments Defined benefit pension plans Pension and Postretirement Amounts Accumulated Other Comprehensive Income (Loss), Pension and Other Postretirement Benefit Plans, Net of Tax Pension and Postretirement Amounts Internal Revenue Service (IRS) [Member] Other Other Assets, Noncurrent Costs and expenses Total costs and expenses Operating Expenses Options to acquire shares totaling excluded as antidilutive Net earnings (loss) per common share Earnings Per Share (Thousands of Dollars and Shares Except Per Share Data) [Abstract] Earnings (loss) before income taxes Income (Loss) from Continuing Operations before Equity Method Investments, Income Taxes, Extraordinary Items, Noncontrolling Interest Common stock, par value (in dollars per share) Treasury stock, at cost; shares (in shares) Total shareholders' equity Stockholders' Equity Attributable to Parent Income tax (benefit) expense Income Tax Expense (Benefit) Preference stock of $2.50 par value. Authorized 5,000,000 shares; none issued Other Comprehensive Earnings (Thousands of Dollars) [Abstract] Statement, Business Segments [Axis] Segment, Geographical [Domain] Statement, Geographical [Axis] Adjusted net earnings (Diluted) (in dollars) Interest expense on contingent convertible debentures due 2021, net of tax (in dollars) Available-for-sale securities, assets Available-for-sale Securities, Fair Value Disclosure Earnings Per Share Earnings Per Share [Text Block] Average shares outstanding (in shares) Hedging Relationship [Domain] Adjustments to reconcile net earnings (loss) to net cash provided by operating activities: Long-term Debt, Type [Axis] Accounts payable Accrued liabilities Long-term Debt, Type [Domain] Operating profit (loss) Total assets, fair value hierarchy Net revenues by geographical location Revenue from External Customers Segment [Domain] Products [Axis] Products and Services [Axis] Products [Domain] Products and Services [Domain] Schedule of Revenues from External Customers and Long-Lived Assets [Table] Segment Reporting, Revenue by Products [Table] Revenue from External Customers by Products and Services [Table] Revenues from External Customers and Long-Lived Assets [Line Items] Global Operations [Member] Corporate and Eliminations [Member] Expected contributions during the remainder of fiscal year Fair Value, Measurements, Fair Value Hierarchy [Domain] Fair Value, Hierarchy [Axis] Earnings Per Share Income Taxes (Thousands of Dollars) [Abstract] Fair Value of Financial Instruments (Thousands of Dollars) [Abstract] Financial Instruments (Thousands of Dollars) [Abstract] Pension and Postretirement Benefits (Thousands of Dollars) [Abstract] Schedule of comprehensive earnings (loss) Components of net periodic cost Fair values of undesignated derivative financial instruments Fair Value Derivative Financial Instruments (Thousands of Dollars) [Abstract] Defined Benefit Plans and Other Postretirement Benefit Plans Disclosures [Table] Defined Benefit Plans and Other Postretirement Benefit Plans Table Text Block [Line Items] Schedule of long-term debt instruments Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Table] Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items] Basis of Presentation [Abstract] Segment Reporting (Thousands of Dollars) [Abstract] Derivative Instrument Risk [Axis] Income Tax Authority [Axis] Hedging Designation [Domain] Total assets derivatives, Cash Flow Hedges Total liability derivatives, Cash Flow Hedges Hedging Designation [Axis] Foreign Exchange Forward [Member] Derivatives, Fair Value, by Balance Sheet Location [Axis] Balance Sheet Location [Domain] Other Assets [Member] Derivatives, Fair Value [Line Items] Cost of Sales [Member] Fair Value Hedging [Member] Cash Flow Hedging [Member] Not Designated as Hedging Instrument [Member] Income Statement and Other Comprehensive Income (Loss) Location [Domain] Derivative Instruments, Gain (Loss) [Line Items] Derivative Instruments, Gain (Loss) by Hedging Relationship [Axis] Derivative Instruments, Gain (Loss) by Income Statement Location [Axis] Derivative Instruments, Gain (Loss) by Hedging Relationship, by Income Statement Location, by Derivative Instrument Risk [Table] Effective portion, amount of gains reclassified from other comprehensive earnings into earnings Derivative Instruments, (Gain) Loss Recognized in Income, Net Derivative Contract Type [Domain] Derivatives Fair Value by Balance Sheet Location Fair Values Derivatives, Balance Sheet Location, by Derivative Contract Type [Table] Designated as Hedging Instrument [Member] Amendment Flag Current Fiscal Year End Date Document Period End Date Entity [Text Block] Entity Well-known Seasoned Issuer Entity Voluntary Filers Entity Current Reporting Status Entity Filer Category Entity Public Float Entity Registrant Name Entity Central Index Key Entity Common Stock, Shares Outstanding Document Fiscal Year Focus Document Fiscal Period Focus Document Type Notional amount of hedged item Sum of the amounts paid in advance for capitalized costs that will be expensed with the passage of time or the occurrence of a triggering event, and will be charged against earnings within one year or the normal operating cycle, if longer AND Aggregate carrying amount, as of the balance sheet date, of current assets not separately presented elsewhere in the balance sheet. Current assets are expected to be realized or consumed within one year (or the normal operating cycle, if longer) Prepaid Expenses And Other Current Assets Prepaid expenses and other current assets The amount of expense recognized in the current period related to program production costs which are capitalized by the Company as they are incurred and amortized using the individual-film-forecast method, whereby these costs are amortized in the proportion that the current period's revenues bear to management's estimate of total ultimate revenues sa of the beginning of such period related to the program. Program Production Cost Amortization Program production cost amortization The net change during the reporting period in other operating obligations not otherwise defined in the taxonomy, including long-term portion of royalty advances under long-term contracts. Increase Decrease In Other Operating Liabilities And Long Term Royalty Advances Other operating activities Cash paid during the period for [Abstract] Cash paid during the period for: US and Canada segment is a component of an enterprise: (a) that engages in business activities from which it may earn revenues and incur expenses (b) whose operating results are regularly reviewed by the enterprise's chief operating decision maker, and (c) for which discrete financial information is available. An operating segment, may engage in business activities for which it has yet to earn revenues. US and Canada [Member] International segment is a component of an enterprise: (a) that engages in business activities from which it may earn revenues and incur expenses (b) whose operating results are regularly reviewed by the enterprise's chief operating decision maker, and (c) for which discrete financial information is available. An operating segment, may engage in business activities for which it has yet to earn revenues. International [Member] Entertainment and licensing segment is a component of an enterprise: (a) that engages in business activities from which it may earn revenues and incur expenses (b) whose operating results are regularly reviewed by the enterprise's chief operating decision maker, and (c) for which discrete financial information is available. An operating segment, may engage in business activities for which it has yet to earn revenues. Entertainment and Licensing [Member] Effect of dilutive securities: [Abstract] Effect of dilutive securities: Diluted [Abstract] Basic [Abstract] In connection with the Mexican tax examinations for the years 2000-2005, the company, has received tax assessments value at exchange rates in effect at the end of the fiscal quarter. Tax assessments relating to Mexican tax examinations for the years 2000 to 2005 Estimated recognition of an income tax benefit dependent on the ultimate outcome of tax examinations and expiration of statues of limitations. Recognition of an income tax benefit due to conclusion of certain tax examinations and expiration of statue of limitations Recognition of an income tax benefit Estimated deferred tax assets to be recognized dependent on the ultimate outcome of tax examinations and expiration of statue of limitations. Reversal of deferred tax assets due to conclusion of certain tax examinations and expiration of statue of limitations Reversal of deferred tax assets The aggregate amount of net amortization and deferral that could be related to gains (losses), transition obligation or prior service cost or credit. Defined Benefit Plan Net Amortization and Deferral Net amortization and deferrals Fair Value Adjustment Interest Rate Swap Fair value adjustment, interest rate swap Fair value, interest rate swap Amount of adjustment to the hedged item as of the balance sheet date due to changes in the fair value of the related interest rate swap derivative. A forward-based contract in which two parties agree to swap streams of payments over a specified period. The payment streams are based on an agreed-upon (or notional) principal amount. The term notional is used because swap contracts generally involve no exchange of principal at either inception or maturity. Rather, the notional amount serves as a basis for calculation of the payment streams to be exchanged. Interest Rate Swap6125 Note Due2014 Member Interest Rate Swap 6.125% Note Due 2014 [Member] Year of interest rate swap maturity date, which may be presented in a variety of ways (year, month and year, day, month and year, quarter, etc) Interest rate swap maturity date Notes 6.35% due 2040 Notes 6.35% Due 2040 [Member] Notes635 Due2040 Member Reclassifications to earnings, net of tax: [Abstract] Reclassifications to earnings (loss), net of tax: The estimated net amount of unrealized gains or losses on foreign currency cash flow hedges at the reporting date expected to be reclassified to earnings within the next 12 months, net of tax. Foreign Currency Cash Flow Hedge Gain Loss To Be Reclassified During Next12 Months Net Of Tax Net deferred gains to be reclassified to earnings within the next twelve months Income tax expense (benefit) related to reclassification adjustments from other comprehensive earnings. Income tax expense (benefit) reclassification adjustments from other comprehensive earnings Income tax expense (benefit) related to reclassification adjustments from other comprehensive earnings Fair Value Assets And Liabilities Measured On Recurring Basis Unobservable Input Reconciliaiton [Abstract] Reconciliation of fair value measurements of the Company's warrants Tax examinations and assessments [Abstract] CompletedIrsTaxExaminationsYears Tax Years Under Examination by IRS, Completed Aggregate revenue recognized from external customers during the period (derived from goods sold, services rendered, insurance premiums, or other activities that constitute an entity's earning process). For financial services companies, also includes investment and interest income, and sales and trading gains. Revenues External Net revenues, external Aggregate revenue recognized from affiliates during the period (derived from goods sold, services rendered, insurance premiums, or other activities that constitute an entity's earning process). For financial services companies, also includes investment and interest income, and sales and trading gains. Revenues Affiliates Net revenues, affliates Revenues resulting from Boys product category. Class Of Principal Product Boys [Member] Boys [Member] Revenues resulting from the Games and puzzles product category. Class Of Principal Product Games And Puzzles [Member] Games and Puzzles [Member] Revenues resulting from Girls product category. Class Of Principal Product Girls [Member] Girls [Member] Revenues resulting from Preschool product category. Class Of Principal Product Preschool [Member] Preschool [Member] Revenues resulting from Other product category Class Of Principal Product Other [Member] A group of foreign countries about which segment information is provided by the entity. Europe [Member] A group of foreign countries about which segment information is provided by the entity. Mexico And Latin America [Member] Mexico and Latin America [Member] A group of foreign countries about which segment information is provided by the entity. Asia Pacific [Member] Contract negotiated between two parties to purchase and sell a specific quantity of a financial instrument, foreign currency, or commodity at a price specified at origination of the contract, with delivery and settlement at a specified future date. Foreign Currency Forward Contract 1[Member] Contract negotiated between two parties to purchase and sell a specific quantity of a financial instrument, foreign currency, or commodity at a price specified at origination of the contract, with delivery and settlement at a specified future date. Foreign Currency Forward Contract 2 [Member] Foreign Currency Forward Contract 3 [Member] Monetary amount specified by the derivative(s). Expressed as an absolute value. Derivative Total Notional Amount Total Notional Amount, Cash Flow Hedges Total fair value as of the balance sheet date of the assets less the liabilities, of group of derivatives. Derivative Total Fair Value Amount Total Fair Value Amount, Cash Flow Hedges Line item in the statement of financial position in which the fair value amounts of the derivative instruments are included. Prepaid expenses and other current assets [Member] Line item in the statement of financial position in which the fair value amounts of the derivative instruments are included. Accrued expenses and other current liabilities [Member] Line item in the statement of financial position in which the fair value amounts of the derivative instruments are included. Other long-term liabilities [Member] Line item in the statement of financial position in which the fair value amounts of the derivative instruments are included. Undesignated Derivative Accrued Liabilities [Member] Unrealized gains of derivative asset, presented on a gross basis even when the derivative instrument is subject to master netting arrangements and qualifies for net presentation in the statement of financial position. Derivative unrealized gains Unrealized gains Unrealized loss of derivative asset, presented on a gross basis even when the derivative instrument is subject to master netting arrangements and qualifies for net presentation in the statement of financial position. Derivative unrealized losses Unrealized losses Net unrealized gain of derivative asset, presented on a gross basis even when the derivative instrument is subject to master netting arrangements and qualifies for net presentation in the statement of financial position. Derivatives net unrealized gain Net unrealized gain (loss) The allocation (or location) of expense to (in) royalty expense. Royalty Expense[Member] Notes 6.125% due 2014 Notes6125 Due2014 Member Notes 6.125% Due 2014 [Member] Notes 6.30% due 2017 Notes630 Due2017 Member Notes 6.30% Due 2017 [Member] Convertible debentures 2.75% due 2021 Convertible Debentures 2.75% Due 2021 [Member] Convertible Debentures275 Due2021 Member Debentures 6.60% due 2028 Debentures660 Due2028 Member Debentures 6.60% Due 2028 [Member] Year when the debt instrument is scheduled to be fully repaid, which may be presented in a variety of ways (year, month and year, day, month and year, quarter, etc) Maturity Date Accounts receivable, allowance for doubtful accounts Accounts receivable, allowance for doubtful accounts NetLossAntidilutiveSecuritiesIncludedInDiluted Shares that would have been included in the calculation of diluted shares had the Company not had a net loss during the period. NetLossAntidilutiveSecuritiesIncludedInDilutedEarningsPerShare Shares that would have been included in the diluted earnings per share calculation had the Company not had a net loss during the period. Mexican Tax Authorities [Member] AvailableForSaleInvestmentsFairValueOption Available for sale investments for which the fair value option was elected. Fair Value of Available for Sale Investments, Fair Value Option AvailableForSaleInvestmentsFairValueOptionGainLoss Gain (loss) on available for sale investments for which the fair value option was elected. Gain on Available for Sale Investments, Fair Value Option Foreign Currency Forward Contract 4 [Member] Foreign Currency Forward Contract 5 [Member] Accrued liabilities [Member] Accrued Liability Member Other liabilities [Member] Other Liability Member Net Revenues [Member] DerivativeInstrumentsGainLossReclassifiedFromAccumulatedOCIIntoIncomeNet The total net gain (loss) reclassified from accumulated other comprehensive income into income on derivatives designated and qualifying as hedge instruments. Amount of gains reclassified from accumulated other comprehensive income into earnings Latin America [Member] Class of Principal Product Games [Member] Ineffective portion, amount of gains (losses) reclassified from other comprehensive earnings into earnings DerivativeNetHedgeIneffectivenessGainLoss BondsProvidedToMexicanGovernmentRelatedTo2000To2004Assessments Bonds that Company was required to have to guarantee the amount of the assessments for the years 2000 to 2004, as is customary in Mexico with respect to these matters. Bonds provided to the Mexican government related to the 2000 to 2004 assessments