Current Report




UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 8-K
 
CURRENT REPORT
Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934
 
Date of Report (Date of earliest event reported): September 10, 2009
 
Vertro, Inc.
 (Exact name of registrant as specified in its charter)
 
Delaware
 
0-30428
 
88-0348835
(State or other Jurisdiction of
 Incorporation)
 
(Commission File Number)
 
(IRS Employer Identification No.)
         
5220 Summerlin Commons Boulevard
  Fort Myers, Florida
 
33907
(Address of Principal Executive Offices)
 
(Zip Code)
 
Registrant’s telephone number, including area code: (239) 229-5766
 
Not Applicable
(Former name or former address if changed since last report.)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
o  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
o   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
o   Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
o   Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
 


 

 
Item 7.01. Regulation FD Disclosure.
 
On September 10, 2009, the Company issued a press release entitled “Vertro, Inc. Issues Interim Update for Third Quarter 2009” regarding certain financial and operating results for July and August 2009. A copy of the Company’s press release is being furnished herewith as Exhibit 99.1.
 
The information in this Current Report on Form 8-K under this caption and accompanying exhibits are being furnished under Item 2.02 and shall not be deemed to be “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934 (the “Exchange Act”), or otherwise subject to the liabilities of such section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933 (the “Securities Act”) or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

 
Item 9.01.
Financial Statements and Exhibits.
   
(d)
Exhibits.
 
Exhibit No.
 
Description
     
99.1
 
Press release dated September 10, 2009, entitled “Vertro, Inc. Issues Interim Update for Third Quarter 2009”
     
     
 


 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
 
 
Date: September 10, 2009
Vertro, Inc.
   
   
 
By: 
/s/ John B. Pisaris
   
John B. Pisaris
General Counsel & Secretary
 
 
 
 
 



 
EXHIBIT INDEX
 
Exhibit No.
 
Description
     
99.1
 
Press release dated September 10, 2009, entitled “Vertro, Inc. Issues Interim Update for Third Quarter 2009”
     
     
 
Exhibit 99.1

Vertro, Inc. Issues Interim Update for Third Quarter 2009

NEW YORK, NY – September 10, 2009 – Vertro, Inc. (NASDAQ:VTRO) today provided an interim update for third quarter 2009.

“We believe that because certain metrics across our business improved late in the second quarter, it is important that we provide our investors, customers and other stakeholders with an update for the first two months of the third quarter,” said Peter Corrao, Vertro’s President and Chief Executive Officer.

Key metrics for July and August 2009 for continued operations:

Unless otherwise noted, results are based on the first two months of the third quarter 2009 compared to full second quarter 2009 results.

-  
Revenue for July and August 2009 of approximately $4.8 million 1 , compared to second quarter 2009 revenue of $6.0 million;

-  
Advertising spend for July and August 2009 of approximately $4.0 million, compared with second quarter 2009 advertising spend of $5.8 million;

-  
Operating expenses, excluding advertising spend, of approximately $2.0 million for July and August 2009, in line with expectations;

-  
5.1 million live toolbar users on August 31, 2009, compared to 4.7 million on June 30, 2009 2 ;

-  
4.3 million unique ALOT Home users in August 2009, compared to 2.7 million in June 2009 3 ; and

-  
72.4 million searches conducted across our product portfolio in August 2009 4 , compared to 58.4 million in June 2009.

“In the first two months of the third quarter we have increased live users, search volumes and monthly revenue while keeping our monthly operating expenses consistent with the second quarter. We believe that these metrics validate our growth strategy and will provide the foundations for us to achieve EBITDA profitability in the fourth quarter of 2009.”

www.alot.com
www.vertro.com

About Vertro, Inc.
Vertro, Inc. (NASDAQ:VTRO) is a software and technology company that owns and operates the ALOT product portfolio. ALOT's products are designed to 'Make the Internet Easy' by enhancing the way consumers engage with content online. Through ALOT, Internet users can discover best-of-the-web third party content and display that content through customizable toolbar, homepage and desktop products. ALOT has millions of live users across its product portfolio. Together these users conduct high-volumes of type-in search queries, which are monetized through third-party search and content agreements.

Source: VTRO-G
 

  1 Q3 monthly revenues are estimates
  2 Source: Internal statistics; live users are defined as the number of unique toolbar users in the last 15 days of each quarter
  3 Source: Internal statistics
  4 Source: Internal statistics

Forward-looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate", "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in Vertro's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-Q for Q2 2009.

Alex Vlasto
VP, Marketing & Communications
Alex.vlasto@vertro.com
(646) 253-0627