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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
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Washington, D.C. 20549
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FORM 8-K
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CURRENT REPORT
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Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934
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Date of Report (Date of earliest event reported):
April 25, 2012
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MEREDITH CORPORATION
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(Exact name of registrant as specified in its charter)
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Iowa
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1-5128
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42-0410230
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(State or other jurisdiction of incorporation or organization)
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(Commission file number)
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(I.R.S. Employer Identification No.)
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1716 Locust Street, Des Moines, Iowa
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50309-3023
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(Address of principal executive offices)
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(Zip Code)
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Registrant's telephone number, including area code:
(515) 284-3000
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Item 2.02
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Results of Operations and Financial Condition
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Item 9.01
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Financial Statements and Exhibits
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(c)
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Exhibits
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99
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Conference call script of conversation with analysts on April 25, 2012, concerning news release of the same date which reported earnings for the third fiscal quarter and nine months ended March 31, 2012.
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SIGNATURE
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Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
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MEREDITH CORPORATION
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Registrant
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/s/ Joseph Ceryanec
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Joseph Ceryanec
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Vice President - Chief Financial Officer
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(Principal Financial and Accounting Officer)
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Date: April 25, 2012
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Exhibit
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Item
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99
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Conference call script of conversation with analysts on April 25, 2012, concerning news release of the same date which reported earnings for the third fiscal quarter and nine months ended March 31, 2012.
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Our Local Media Group continues to perform very well. The group delivered its 10
th
-straight quarter of year-over-year growth in non-political advertising revenue, and achieved record operating profit for a fiscal third quarter.
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National Media Group total advertising revenues grew 2 percent, and circulation revenues increased 15 percent. This growth reflects the inclusion of the recent acquisitions, strong digital performance, and the successful implementation of the Meredith Engagement Dividend. As some of you may recall, that's a program that guarantees results from advertising in Meredith magazines and has been very well-received in the marketplace.
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Our digital initiatives are flourishing with consumers and advertisers alike, highlighted by the addition of Allrecipes.com to our portfolio. Traffic to our national websites more than doubled to a record 40 million monthly unique visitors in March, reflecting the addition of Allrecipes.com. Digital advertising revenues grew 70 percent in both our National and in our Local media group.
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Purchased
Allrecipes.com
, the world's largest digital food brand, doubling our national digital presence.
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We acquired
EveryDay with Rachael Ray
, an anchor food brand; and
FamilyFun,
a popular parenthood category brand.
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We've executed an ongoing
major expansion of our Digital, Mobile, Video and Social media platforms
including creating
tablet editions
of our magazines across multiple delivery platforms; developing many
mobile apps
that have generated millions of downloads; and expanding our
video content creation
capability.
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We extended and expanded our very successful
brand licensing
arrangement for Better Homes and Gardens and the line of home and garden products with
Walmart
throughout the country which now extends through 2016.
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We expanded Meredith Video Studios' daily syndicated
The Better Show
's
reach to more than 80 percent of households across the country.
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And finally, we invested in
Iris
, a leading global marketing company, creating the
Meredith-Iris Global Network
to serve the global needs of our domestic clients, and open doors to international client opportunities as well.
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Creating a year-long program for Target's health and wellness platform that includes advertising in eight Meredith brands, outreach to the blogger community, digital media across the Meredith Women's Digital Network, and a partnership with WebMD.
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We launched a new tool on BHG.com with Benjamin Moore paints that lets consumers upload their own photos and then choose from about 800 colors to see what ones appeal to them. Consumers can save projects and share with friends, with the Benjamin Moore brand featured prominently across the site.
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We launched a new video channel called “DIGS” with YouTube. Our DIGS channel speaks to the YouTube audience through original short-form video about interior design, gardening, crafting, home entertaining, and do-it-yourself.
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Our Fitness brand, which celebrates its 20
th
anniversary in May, will execute a special nationwide program encouraging consumers to work out and get healthy. Major gyms nationwide will offer free access, including Gold's, 24-Hour Fitness, Town Sports and Crunch.
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We grew revenues 15 percent and circulation contribution 12 percent, driven largely by - but not entirely - by recent acquisitions. Excluding these acquisitions, we grew circulation revenues 3 percent, including growth in both subscription and at newsstand.
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We increased the rate base of Family Circle to 4 million monthly copies, and announced plans to
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We've generated 2 million digital orders for print magazine subscriptions during the first nine months of fiscal 2012, more than double the 800,000 we generated in the year-ago comparable period. We are on track to generate more than 2.6 million digital orders in fiscal 2012, again more than double the 1.1 million generated in the prior year.
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This is a significant cost-saving initiative because we realize approximately $5 in incremental profit for each order we generate digitally. Our success is due to more aggressive website and email marketing, along with accelerated efforts to shift consumers to digital billing and renewal.
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Currently 21 of our subscription and special interest titles are available in tablet form across one or more platforms. These include iPad, Kindle Fire, Nook, Zinio and selected Android tablets. Also, Next Issue Media, the industry joint venture launched its digital storefront app for tablet editions earlier just this month. The app offers consumers a variety of subscription models, including access to all of its participating magazines. As you may recall, Meredith is a founding member of Next Issue Media
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To date, our 20 mobile and tablet apps have generated nearly 20 million downloads. A big hit has been Better Homes and Gardens Must-Have Recipes app, which has topped 1 million downloads in just the first 4 months after its launch. The app's sponsors include Hidden Valley, Mission Foods and Cool Whip brand.
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Our two top advertising categories, automotive and professional services, grew 4 percent and 11 percent, respectively. Together these two categories account for approximately 40 percent of our non-political advertising revenues.
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Digital advertising revenues grew 70 percent, as we rolled out new sales programs.
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And our strongest performances were turned in by our stations in Las Vegas, Phoenix and Nashville.
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With two of three magazine issues closed, we expect fourth quarter National Media Group advertising revenue performance to be up in the low-teens, and down in the mid-single digits excluding recent acquisitions.
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With nine weeks remaining in the quarter, our Local Media Group non-political advertising revenues are currently pacing up in the mid-single digits.
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