CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS Statement [Table] Statement, Scenario [Axis] Scenario, Unspecified [Domain] Statement [Line Items] Statement Revenues [Abstract] Revenue: Advertising Revenue Advertising Other Revenue, Net Other revenue Revenues Total revenue, net Other Cost of Services Other costs of services Selling, General and Administrative Expense Selling, general and administrative expense (exclusive of depreciation and amortization expense shown separately below) Marketing Expense Marketing expense Gain (Loss) on Sale of Other Assets Loss on sale of film assets Operating Income (Loss) Income from operations before interest and income tax expense Investment Income, Interest Interest income Interest Expense Interest expense Interest expense Income (Loss) from Continuing Operations before Equity Method Investments, Income Taxes, Extraordinary Items, Noncontrolling Interest Income (loss) from operations before income tax (expense) benefit Income Tax Expense (Benefit) Income tax benefit (expense) Income tax expense (benefit) Preferred Stock Dividends Income allocable to Preferred Stockholder Net Income (Loss) Available to Common Stockholders, Basic Net (loss) income and comprehensive (loss) income to common shareholders CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS Net Cash Provided by (Used in) Operating Activities [Abstract] CASH FLOWS FROM OPERATING ACTIVITIES: Adjustments to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract] Adjustments to reconcile net (loss) income to net cash provided by operating activities: Depreciation, Depletion and Amortization Depreciation and amortization expense Provision for Doubtful Accounts Provision for allowance for doubtful accounts Gain (Loss) on Sale of Property Plant Equipment Loss on sale of fixed asset Share-based Compensation Stock-based compensation Increase (Decrease) in Operating Capital [Abstract] Changes in operating assets and liabilities: Increase (Decrease) in Accounts Receivable Decrease in accounts receivable Increase (Decrease) in Prepaid Expense and Other Assets Increase in prepaid and other assets Increase (Decrease) in Accounts Payable and Accrued Liabilities Increase (decrease) in accounts payable, accrued and other liabilities Increase (Decrease) in Interest Payable, Net Increase in interest payable Increase (decrease) in license fees payable Increase (Decrease) in License Fees Payable This element represents cash payments made during the reporting periods for the acquisition and direct production, co-production, or licensing of content rights. CASH FLOWS FROM FINANCING ACTIVITIES: Net Cash Provided by (Used in) Financing Activities [Abstract] Proceeds from (Repayments of) Restricted Cash, Financing Activities Funding of restricted cash account Proceeds from Lines of Credit Borrowings under the credit facility Repayments of Lines of Credit Principal payments on the credit facility Amortization of Debt Discount (Premium) Payment on notes payable to HCC Payments of Debt Issuance Costs Payments for debt issuance costs Repayments of Long-term Capital Lease Obligations Principal payments on capital lease obligations Net Cash Provided by (Used in) Financing Activities Net cash used in financing activities Increase (Decrease) in Due to Affiliates, Current Increase (decrease) in payables to affiliates Net Cash Provided by (Used in) Operating Activities Net cash provided by operating activities Net Cash Provided by (Used in) Investing Activities [Abstract] CASH FLOWS FROM INVESTING ACTIVITIES: Payments to Acquire Property, Plant, and Equipment Purchases of property and equipment Payments to Acquire Businesses, Net of Cash Acquired Payments to buyer of international business Net Cash Provided by (Used in) Investing Activities Net cash used in investing activities Cash and Cash Equivalents, Period Increase (Decrease) Net increase (decrease) in cash and cash equivalents Cash and Cash Equivalents, at Carrying Value Cash and cash equivalents, beginning of period Cash and cash equivalents, end of period Cash and cash equivalents Reduction of additional paid-in capital for obligation under tax sharing agreement Reduction of Additional Paid in Capital for Obligation Under Tax Sharing Agreement This element represents the reduction of additional paid in capital under the tax sharing agreement. Additional paid-in capital from imputed dividends on preferred stock Additional Paid in Capital from Imputed Dividends on Preferred Stock This element represents the increase in additional paid in capital from imputed dividends on preferred stock. Increase in accumulated deficit from imputed dividends on preferred stock Increase in Accumulated Deficit from Imputed Dividends on Preferred Stock This element represents the increase in accumulated deficit from imputed dividends on preferred stock. Non-cash activities related to the troubled debt restructuring: Non Cash Activities Related to Troubled Debt Restructuring [Abstract] Acceleration of prepaid and other assets Acceleration of Prepaid and Other Assets This element represents the acceleration of prepaid and other assets as part of the debt restructuring. Satisfaction of old notes payable to HCC Satisfaction of Old Notes and Interest Payable This element represents the satisfaction of old notes including accrued interest as part of the debt restructuring. Satisfaction of senior secured note payable to HCC, including accrued interest Satisfaction of Senior Secured Note Including Accrued Interest This element represents the satisfaction of the senior secured note including accrued interest as part of the debt restructuring. Elimination of Class B common stock designation Elimination of Common Stock Designation This element represents the elimination of class B designation of common stock. Additional paid-in capital from issuance of redeemable preferred and common stock Additional Paid in Capital from Preferred and Common Stock Issuance This element represents the non-cash portion of additional paid-in capital from preferred and common stock issuance pursuant to the terms of the debt restructuring agreement. CONDENSED CONSOLIDATED BALANCE SHEETS Assets [Abstract] ASSETS Restricted Cash and Cash Equivalents, Current Restricted cash Accounts Receivable, Net, Current Accounts receivable, less allowance for doubtful accounts of $141 and $404, respectively Program license fees Program License Fees, Current Represents portion of unamortized programming licensed costs (e.g., programming rights licensed under agreements with independent producers to broadcast television series and other programming), and unamortized film production costs (e.g., direct production and production overhead costs, including acquired products and rights, relating to producing television series and specials) that will be amortized within one year. Prepaid program license fees Prepaid Program License Fees, Current Represents fees paid in advance for rights to programming, including feature films and episodic series, acquired under license agreements or original productions which will be amortized within the next twelve months. Assets, Current Total current assets Program license fees Program License Fees, Noncurrent Represents portion of unamortized programming licensed costs (e.g., programming rights licensed under agreements with independent producers to broadcast television series and other programming), and unamortized film production costs (e.g., direct production and production overhead costs, including acquired products and rights, relating to producing television series and specials) net of current portion. Property, Plant and Equipment, Net Property and equipment, net Goodwill Goodwill Assets Total assets Liabilities and Stockholders' Equity [Abstract] LIABILITIES AND STOCKHOLDERS' (DEFICIT) EQUITY Liabilities [Abstract] LIABILITIES: Accounts Payable and Accrued Liabilities, Current Accounts payable and accrued liabilities Audience deficiency reserve liability Audience Deficiency Reserve Liability, Current This element represents the current portion of the liability which arises as a matter of industry practice in which impressions delivered on guaranteed ratings are lesser than the impressions guaranteed to advertisers. Credit facility and interest payable Credit Facility and Interest Payable, Current This element represents the sum of the carrying amounts at the balance sheet date of short-term borrowings not otherwise specified in the taxonomy having initial terms less than one year or the normal operating cycle, if longer. Also includes the carrying value as of the balance sheet date of interest payable on short-term borrowings not otherwise specified in the taxonomy. Liabilities, Current Total current liabilities Senior Notes, Noncurrent Note Liabilities Total liabilities Common Stock, Value, Issued Common stock Class A common stock, $.01 par value; 500,000,000 shares authorized; 359,675,936 shares issued and outstanding as of both December 31, 2010, and September 30, 2011 Additional Paid in Capital Paid-in capital Retained Earnings (Accumulated Deficit) Accumulated deficit Liabilities and Equity Total liabilities and stockholders' (deficit) equity Allowance for Doubtful Accounts Receivable, Current Accounts receivable, allowance for doubtful accounts (in dollars) Preferred Stock, Liquidation Preference Per Share REDEEMABLE PREFERRED STOCK, liquidation preference (in dollars per share) Common Stock, Par or Stated Value Per Share Class A common stock, par value (in dollars per share) Common Stock, Shares Authorized Class A common stock, shares authorized Common Stock, Shares, Issued Class A common stock, shares issued Common Stock, Shares, Outstanding Class A common stock, shares outstanding Business and Organization Business and Organization [Text Block] Business and Organization This element includes the description of the entire organization. Also includes details of the debt restructuring and liquidity of the organization. Significant Accounting Policies [Text Block] Summary of Significant Accounting Policies and Estimates Program License Fees Program License Fees [Text Block] Program License Fees This element contains the complete disclosure of program fees including a description and amount of program fees at the end of the reporting period. Related Party Long-Term Obligations Related Party Transactions Disclosure [Text Block] Related Party Transactions Fair Value Disclosures [Text Block] Fair Value Commitments and Contingencies Disclosure [Text Block] Commitments and Contingencies Third Party Indemnity Third Party Indemnity [Text Block] Third Party Indemnity This element contains the complete disclosure of the third party indemnity. Document and Entity Information License Fees Payable, Current License fees payable Obligations relating to rights to programming, including feature films and episodic series, acquired under license agreements that will be paid within the next twelve months. License fees payable License Fees Payable, Noncurrent Noncurrent obligations relating to rights to programming, including feature films and episodic series, acquired under license agreements or owned original productions, which are amortized over the life of the license period or period of economic utility. Notes Payable, Noncurrent Notes payable to HCC Notes Payable, Current Notes payable to HCC Preferred Stock, Par or Stated Value Per Share REDEEMABLE PREFERRED STOCK, par value (in dollars per share) Preferred Stock, Shares Authorized REDEEMABLE PREFERRED STOCK, shares authorized Preferred Stock, Shares Issued REDEEMABLE PREFERRED STOCK, shares issued Preferred Stock, Shares Outstanding REDEEMABLE PREFERRED STOCK, shares outstanding Contract termination Contract Termination Cost This element represents costs related to the termination of a contract between two parties. The termination may be due to many causes including early termination of a contract, a breach of contract by one party, or a failure to perform. Interest Paid Interest paid Issuance of redeemable preferred stock Preferred Stock Issued The fair value of preferred stock issued in noncash financing activities. Collaborative Arrangement Disclosure [Text Block] Martha Stewart Agreement Accrued liabilities Other Accrued Liabilities, Noncurrent Subscriber fees Subscription Revenue Hallmark Cards affiliates Programming Fees Affiliates This element represents the expense charged against earnings for the periodic amortization of affiliate programming rights amortized on a straight-line basis over the respective license period or period of economic utility. It also includes impairment charges incurred, if any. Non-affiliates This element represents the expense charged against earnings for the periodic amortization of non-affiliate programming rights and owned original productions amortized on a straight-line basis over the respective license period or period of economic utility. It also includes impairment charges incurred, if any. Programming Fees Non Affiliates Cost of Services Total cost of services Accretion on company obligated mandatorily redeemable preferred interest Accretion Expense Costs associated with the Recapitalization Other Noncash Expense Supplemental and Additional Cash Flow Elements [Abstract] Supplemental disclosure of cash and non-cash activities: Asset acquired through capital lease obligation Capital Lease Obligations Incurred Satisfaction of Payable to Affiliates Satisfaction of payable to Hallmark Cards affiliates This element represents the satisfaction of debt from affiliates as part of the debt restructuring. Common Stock Issued Issuance of common stock The fair value of common stock issued in noncash financing activities. Long Term Incentive Plan Compensation Related Costs, General [Text Block] Programming costs Programming Costs [Abstract] Cost of Services: Cost of Services [Abstract] REDEEMABLE PREFERRED STOCK, $.01 par value; $1,000 liquidation preference; 1,000,000 shares authorized; 185,000 and 0 shares issued and outstanding as of December 31, 2010, and September 30, 2011, respectively Temporary Equity, Carrying Amount Advertising by Hallmark Cards This element represents the sale of advertising time to affiliates. Advertising Revenue Affiliates Depreciation and amortization Depreciation, Depletion and Amortization Cash Flow Impact The cash flow impact of the aggregate expense recognized in the current period that allocates the cost of tangible assets, intangible assets, or depleting assets to periods that benefit from use of the assets. Due to Related Parties, Current Payables to Hallmark Cards affiliates Financial Instruments Subject to Mandatory Redemption, Settlement Terms, Share Value, Amount, Current Company obligated mandatorily redeemable preferred interest Additions to Program License Fees Additions to program license fees This element represents the net change during the reporting period in amount of program license fees purchased from vendors. Company Obligated Mandatorily Redeemable Preferred Interest and NICC License Agreements Amendment Description Amendment Flag Current Fiscal Year End Date Document Period End Date Document Type Entity Well-known Seasoned Issuer Entity Voluntary Filers Entity Current Reporting Status Entity Filer Category Entity Public Float Entity Registrant Name Entity Central Index Key Entity Common Stock, Shares Outstanding Document Fiscal Year Focus Document Fiscal Period Focus Deferred tax asset, net Deferred Tax Assets, Net, Current Deferred tax asset, net Deferred Tax Assets, Net, Noncurrent Dividends paid to Preferred Stockholder Payments of Dividends, Preferred Stock and Preference Stock Prepaid Expense and Other Assets, Current Prepaid and other assets Commitments and Contingencies COMMITMENTS AND CONTINGENCIES Prepaid Expense and Other Assets, Noncurrent Other assets Dividends, Preferred Stock Income allocable to Preferred Stockholder Notes Issued Issuance of new notes payable to HCC Summary of Significant Accounting Policies and Estimates Related Party Transactions Fair Value Commitments and Contingencies. Revolving Credit Facilities, Term Loan, the Notes and Registration Rights Agreement Debt Disclosure [Text Block] Company Obligated Mandatorily Redeemable Preferred Interest and NICC License Agreements Subject to Mandatory Redemption of Shares Disclosure [Text Block] Represents entire disclosure of the nature and terms of the financial instruments and the rights and obligations embodied in those instruments, information about settlement alternatives, if any, in the contract and identification of the entity that controls the settlement alternatives including: a. The amount that would be paid, or the number of shares that would be issued and their fair value, determined under the conditions specified in the contract if the settlement were to occur at the reporting date b. How changes in the fair value of the issuer's equity shares would affect those settlement amounts (for example, "the issuer is obligated to issue an additional x shares or pay an additional y dollars in cash for each $1 decrease in the fair value of one share") c. The maximum amount that the issuer could be required to pay to redeem the instrument by physical settlement, if applicable d. The maximum number of shares that could be required to be issued, if applicable e. That a contract does not limit the amount that the issuer could be required to pay or the number of shares that the issuer could be required to issue, if applicable f. For a forward contract or an option indexed to the issuer's equity shares, the forward price or option strike price, the number of issuer's shares to which the contract is indexed, and the settlement date or dates of the contract, as applicable. g. The components of the liability that would otherwise be related to shareholders' interest and other comprehensive income (if any) subject to the redemption feature (for example, par value and other paid in amounts of mandatorily redeemable instruments are disclosed separately from the amount of retained earnings or accumulated deficit). Related Party Long-Term Obligations Related Party Long-term Obligations Disclosure [Text Block] Represents entire disclosure pursuant to the aggregate maturities of nominal related party long-term debt and future interest (assuming no utilization of the payment-in-kind options) for each year on term notes, senior secured note and notes and interest payable. Share-Based Compensation and Long Term Incentive Plan Revolving Credit Facilities, Term Loan, the Notes and Registration Rights Agreement Share-Based Compensation and Long Term Incentive Plan Disclosure of Compensation Related Costs, Share-based Payments [Text Block] Net (loss) income per common share, basic and diluted (in dollars per share) Earnings Per Share, Basic and Diluted Elimination of Deferred Debt Issuance Costs Related to Old Notes Payable This element represents elimination of deferred debt issuance costs related to old notes payable to the investor company. Elimination of deferred debt issuance costs related to old notes payable to HCC Income (Loss) from Continuing Operations, Including Portion Attributable to Noncontrolling Interest Income (loss) before discontinued operations Preferred Stock Dividends and Other Adjustments Income allocable to Preferred Shareholder Income (Loss) from Continuing Operations, Per Basic and Diluted Share (Loss) income per common share before discontinued operations, basic and diluted (in dollars per share) Income (Loss) from Discontinued Operations, Net of Tax, Per Basic and Diluted Share Gain per common share from discontinued operations, basic and diluted (in dollars per share) Subsequent Events Subsequent Events [Text Block] Subsequent Events Gain from sale of discontinued operations, net of tax Discontinued Operation, Gain (Loss) on Disposal of Discontinued Operation, Net of Tax Gain on sale of discontinued operations Long Term Incentive Plan Weighted Average Number of Shares Outstanding, Diluted Weighted average number of common shares outstanding, diluted (in shares) Weighted Average Number of Shares Outstanding, Basic Weighted average number of common shares outstanding, basic (in shares) Gains (Losses) on Extinguishment of Debt Gain on early extinguishment of debt Gain on early extinguishment of debt Martha Stewart Agreement Term Loan and Interest Payable Term loan and interest payable Carrying value as of the balance sheet date of the portion of long-term, debt obligations due within one year or the operating cycle, if longer. Such obligations include mortgage loans, chattel loans, and any other borrowings secured by assets of the borrower. Unamortized Debt Issuance Expense, Current Debt issuance costs The remaining balance of debt issuance expenses that were capitalized and are being amortized against income over the lives of the respective debt issues. Payments for Debt Issuance Costs Refinanacing Payments for debt issuance costs under the 2011 Refinancing The cash outflow paid to third parties in connection with debt refinancing, which will be amortized over the remaining maturity period of the associated long-term debt. Payments for Repurchase of Redeemable Preferred Stock Redemption of Preferred Stock Debt issuance costs Unamortized Debt Issuance Expense Note and interest payable Note and Interest Payable, Current Sum of the carrying values as of the balance sheet date of the portions of long-term notes payable and interest thereon due within one year or the operating cycle if longer. Note Other Notes Payable, Noncurrent Term loan Loans Payable, Noncurrent Issuance of Term Loan, net of original issue discount Proceeds from Issuance of Secured Debt Issuance of the Note Proceeds from Issuance of Unsecured Debt Other Long-term Debt, Current Note and interest payable Secured Debt, Current Term loan and interest payable Secured Long-term Debt, Noncurrent Term loan Proceeds from Issuance of Senior Long-term Debt Issuance of the Notes Stockholders' Equity Attributable to Parent [Abstract] STOCKHOLDERS' (DEFICIT) EQUITY: Stockholders' Equity Attributable to Parent Total stockholders' (deficit) equity Net Income (Loss) Attributable to Parent Net income (loss) and comprehensive income (loss) Net (loss) income Stockholders' Equity, Including Portion Attributable to Noncontrolling Interest [Abstract] Due from Related Parties, Current Receivable from Hallmark Cards Interest Payable, Current Interest payable Long-term Debt, Current Maturities Current maturities of long-term debt Long-term Debt, Excluding Current Maturities Long-term debt, net of current maturities Additional Paid-In Capital Arising from Early Extinguishment of Debt Additional paid-in capital arising from early extinguishment of debt This element represents additional paid-in capital arising from early extinguishment of debt. Additional Paid-In Capital Arising from Redemption of Preferred Stock Additional paid-in capital arising from redemption of preferred stock This element represents additional paid-in capital arising from redemption of preferred stock. Repayments of Long-term Debt Principal payments on the Term Loan Income Tax Disclosure [Text Block] Release of Valuation Allowance Release of Valuation Allowance